PR Conversations

OCTOBER 28, 2014

This is at the heart of organisational strategy and governance because as a result of living that purpose and fulfilling their obligations we will secure a “licence to operate” for those who pay our wages. . Having determined purpose, next we have to decide the strategy on how to implement it. Principles.

Leadership 111

Leadership Publicity Government Journalism 111

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You It couldn’t be easier to produce an Animoto video.

Tools 99

Tools Marketing Nonprofit Mobile 99

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The trick is to develop a group of content creators across functions that consistently shares interesting articles, posts, videos and more with each other – and then your clients or customers.

Storytelling 281

Storytelling Media Infographics Advertising 281

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

AUGUST 23, 2016

The popular livestreaming video website Blab shuttered earlier this month with little warning. It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”. Anyone that followed social media advice was caught in a bind.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

ISEBOX

DECEMBER 1, 2016

Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. Pharmaceutical B has realized that, by investing time and resources into building powerful e-detailing strategies, it can ensure that physicians are connecting with its products.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Waxing UnLyrical

NOVEMBER 24, 2010

To find out a bit more, this month I caught up with 1000heads Engagement Strategy Director and all round Social Media Pundit, James Whatley ( @whatleydude ) to find out what all the fuss is about ( thanks to James for his mug shot ). How and where can your consumer touch your brand? That’s what we do.&# Then they plan. I know I did.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

Head of strategy at NewsCred. I’m 27, meaning I’ve now been listening and contributing to the noise of the Internet for the majority of my life, ever since I first started a GeoCities site that shared video game cheats (and somewhat less legally, links to download emulators and ROMs). It was a win-win for everyone involved.”

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

SEPTEMBER 12, 2016

30 seconds of video to YouTube. They see a need for consistent, dependable communication, and for applying data and analytics to express performance around business and strategy, purpose and values. Nearly half are rethinking how they communicate “brand.”. million emails are sent. In a second. 193,000 text messages.

Leadership 0

Leadership Agency Education Communications 0