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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. In 2008, he received PRSA’s highest individual honor — the Gold Anvil. A native of Forest City, N.C.,

Ethics 164
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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

We frankly respect our readers enough to be fully transparent with them on our advertising and encourage them to evaluate our journalism on its merit and its accuracy.” Lack of disclosure – Many communication professionals make use of native ads and follow the PRSA Code of Ethics when it comes to proper disclosure.

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Book Review: A Century of Spin

Wadds Inc.

Ethics in public relations practice can be a challenging issue. It’s an appropriate time to revisit A Century of Spin, first published in 2008 by the then University of Strathclyde professors David Miller and William Dinan. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics.

Ethics 105
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. Tormala, Z. Tormala, Z.

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The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Source: changingminds.org According to conversion theory, while majorities often claim normative social influence, minorities strive for ethical high ground. Journal of Personality and Social Psychology, 95 (4), 810–825.

How To 52
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Behind the Headlines With Rich Oppel

Cision

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. They all get it.