PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. The effect this has had is to require a major change in approach for most PR agencies and in-house teams.

Exercises 62

Exercises Employee Social Media Communications 62

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. AFB Habitat distributed this content through IndiVideo, a video platform created by our agency BlueRush.

Video 95

Video How To Education YouTube 95

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing.

B2B 81

B2B Social Media Company Marketing 81

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Norton's Notes

JANUARY 25, 2018

According to this article , over 60% of marketers plan to increase their investment in video over the next year. Hell I know I am – at my agency we have done more video in the past 18 months than the previous five years and that is only going to increase. It seems everywhere we turn now we are being told video is where it is at.

Video 38

Video Social Media Media Google 38

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5 I would never let my kids do that.”

Marketing 48

Marketing Advertising Advertising Agency 48

PR Conversations

MAY 24, 2016

These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues. Based on historic reports in the the UK version of PR Week, churn appears to be most prevalent in the agency sector. Volatility of consultancy sector PR careers.

Publicity 41

Publicity Agency Study Mobile 41

Norton's Notes

JULY 29, 2015

So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Do you believe Marketing, PR, and SEO will merge into one? This is shown by the requests we get as an agency. Without a doubt it’s online reputation.

Interviews 28

Interviews SEO Banking Radio 28

PR 20/20

NOVEMBER 4, 2016

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. I discovered early on that the billable-hour model was a flawed, archaic, agency-centric system that wrongly tied agency performance to outputs, not outcomes. Our goal was to bill a minimum of five hours per day.

Agency 40

Agency Marketing Software Resources 40

Sword and the Script

MAY 5, 2016

This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. We are practicing what we preach because this content marketing trend is not a fad. Content is talking.”. market alone. I’m all ears.

Blogging 60

Blogging Content Marketing B2B Social Media 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days.

Social Media 120

Social Media Video Agency Healthcare 120