Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too.

Agency 95

Agency Trends Marketing Survey 95

Flack's Revenge

SEPTEMBER 1, 2021

Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. But it’s not a journalist’s job to create content for you; their job is to report on and cover the news.”. The appetite is there.

Writing 177

Writing Pitching Report Industry 177

Shift Communications

JANUARY 25, 2016

As the blogger behind The Sales Lion, Marcus has frequently used his indoor pool business’ early adoption of digital marketing as a teaching tool. In 2008, their Virginia-based business took a big hit from the great recession. This very early application of content marketing came at the perfect time, in a number of ways.

Content Marketing 60

Content Marketing System Google Data 60

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. The effect this has had is to require a major change in approach for most PR agencies and in-house teams.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. The effect this has had is to require a major change in approach for most PR agencies and in-house teams.

Exercises 62

Exercises Employee Social Media Communications 62