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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list.

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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Her start : Public relations intern with Fleishman Hillard. Where is she now?

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Growing smarter.

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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Although, I didn’t know that.

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5 SDR statistics that can help B2B marketing improve performance

Sword and the Script

The company has conducted this survey every year since 2007. Does that mean marketing is writing sales emails for the SDR team? The Bridge Group has produced this report every year since 2007. With that in mind, it’s worth examining the relationship your own marketing shop has with the SDR team. Most (69%) are U.S.-based

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8 Ways to Make Your Press Release More Effective

Cision

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. How to Write a Press Release. Empathy for your audience(s). Conclusion. Journal Of Business Communication , 44 (1), 59-95.

Retail 120
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Growing smarter.