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The Magical PR Strategy Question

Doctor Spin

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Source: Strategic Change 1 Connor, T.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology , 35, … Continue reading The Halo Effect and Spokesperson Selection For PR professionals , recognising the Halo Effect opens up a realm of opportunities. Examining the ‘Halo Effect’ in lotto games.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). Since starting that blog, it has evolved into a platform providing readers perspective of real-world experience behind the wheel at other industry events.

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Seven “PR Is Stranger Than Fiction” Predictions for 2015

Ishmael's Corner

The official statement calls it “a natural extension of the administration’s blogs and social media.” After taking hits for being “journo unfriendly, Uber goes on the offensive starting a scholarship fund to help high school seniors pursue their collegiate studies in journalism. A riff on Saturday Night Live? Government Night Live?

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Influencer Insights: Media Moves and Intel for the Week of March 14

Beyond PR

Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut. She first joined Town & Country in 2011 as jewelry and accessories director.

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