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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. What advice do you have for PR people that want to pitch you? Know your audience. Any pet peeves with PR people?

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Sloppy Work + News = A Bad Pitch in (REALLY) Bad Taste

Bad Pitch Blog

Case in point comes via this pitch sent in confidence by a major non-profit health organization dedicated to saving lives from a life threatening disease. SIG FILE - Off-Target Ire The anonymous tipster writes: I received the pitch below a few minutes ago, and knew I must share it with you. However you CAN pitch death.

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A Good Pitch to Business 2.0’s Blog

Bad Pitch Blog

We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s Here is the entire exchange, including the end result and how to improve the next pitch. Got Pre-Pitch? Just blogged it.

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

I’ve been training spokespersons and pitching their stories since 2005. How to train a spokesperson? Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight.

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The Bare Ass Booze Pitch

Bad Pitch Blog

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. This is one of those times.

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Don’t Hire a PR Firm for its Great Reputation

Shift Communications

Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. But they still have an audience to serve and no reporter worth her byline will take a weak story pitch, even from a friend. Media relations alone doesn’t cut it.