Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. Down the road, trying out creative ideas to spice up public appearances or develop personas can be great fun. How to train a spokesperson? But it’s not a good place to start. 1 Personality Trait.

Training 52

Training How To Video Corporate 52

Shift Communications

JUNE 4, 2015

Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. But they still have an audience to serve and no reporter worth her byline will take a weak story pitch, even from a friend. Media relations alone doesn’t cut it.

Reputation 60

Reputation Groups Exercises Energy 60

Bad Pitch Blog

MAY 7, 2006

We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s Here is the entire exchange, including the end result and how to improve the next pitch. Got Pre-Pitch? Just blogged it.

Pitching 40

Pitching Blogging Small Business Media Relations 40

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. Finding positive stories about public relations and PR industry professionals seems as rare as ancient coins. Push creativity and be open to new ideas.

Pitching 40

Pitching Print Creativity Local 40