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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. Also, always take a moment to double check name spellings before you hit send on an email.

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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. What is your secret to media relations success?

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A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences.

Company 60
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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. In order to fuel this growth, tax rates for people in higher income brackets were slashed. Unfortunately, the data shows that the result was quite the opposite. In the same period, the top 20% of earners had an 80% increase.

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Healthcare and the Wealth Gap

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. In order to fuel this growth, tax rates for people in higher income brackets were slashed. Unfortunately, the data shows that the result was quite the opposite. In the same period, the top 20% of earners had an 80% increase.

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A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

Arianna Huffington co-founded the Huffington Post along with Kenneth Lerer and Jonah Peretti in 2005. This was well before social media had such a stronghold on contemporary culture and well before anyone was giving any credence to online news outlets. . Effective PR and media relations campaigns will reflect that change.