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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook.

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A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences.

Company 60
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A Good Pitch to Business 2.0’s Blog

Bad Pitch Blog

We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. PITCH From: Dugan, Kevin Sent: Wednesday, October 26, 2005 9:58 PM To: Schonfeld, Erick - Business 2.0 Subject: [B2 Blog]: Office Supplies can be fun? . Subject: [B2 Blog]: Office Supplies can be fun?

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Healthcare and the Wealth Gap

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. In order to fuel this growth, tax rates for people in higher income brackets were slashed. Unfortunately, the data shows that the result was quite the opposite. In the same period, the top 20% of earners had an 80% increase.

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A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

Arianna Huffington co-founded the Huffington Post along with Kenneth Lerer and Jonah Peretti in 2005. This was well before social media had such a stronghold on contemporary culture and well before anyone was giving any credence to online news outlets. . Effective PR and media relations campaigns will reflect that change.

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight.