2004 Brand Consumer Marketing 
Prohibition
FEBRUARY 2, 2024
While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. You did it. We loved this!
PRSay
AUGUST 25, 2020
Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.
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Shift Communications
FEBRUARY 10, 2022
Why brands should approach the impending rise of the Metaverse with caution. Facebook, mind you, didn’t launch until 2004. But has the business or consumer mindset really changed that much in 20 years? Metaverse marketing opportunities for brands. The post Metaverse for Marketing: Twice the Hype?
Doctor Spin
DECEMBER 16, 2023
Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Commercial Research.
Landis PR
APRIL 29, 2024
The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. Finland is the only country in the survey (46 markets included) where the proportion exceeds two thirds of the population. For us, communications is the world’s most powerful tool for change.
ImPRessions - Crenshaw Communications
MARCH 7, 2018
His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. Bernays and his client saw an untapped market. 21 st Century Social Marketing. Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment?
Shift Communications
APRIL 29, 2019
There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.
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