PRSay
AUGUST 25, 2020
Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.
Prohibition
FEBRUARY 2, 2024
While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. You did it. We loved this!
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Shift Communications
FEBRUARY 10, 2022
Why brands should approach the impending rise of the Metaverse with caution. Facebook, mind you, didn’t launch until 2004. Metaverse marketing opportunities for brands. Its real-world viability aside, brands around the globe will consider what their Metaverse marketing play should be. 20 years ago.
Doctor Spin
DECEMBER 16, 2023
Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L.
Cision
NOVEMBER 10, 2016
Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors. You need to gather this knowledge, build on top of it, and use it to make your sales and marketing processes more effective. This led Dove to fundamentally change their vision as a brand.
PRSay
AUGUST 30, 2018
The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.
Konnect Agency
APRIL 16, 2020
However, the marketing engine of many businesses has been less than willing to adapt to those changes and now it’s suddenly catching up to them. What immediately went through my mind is, yeah 2004. At that point, Facebook was not yet for the masses (it was founded in 2004 but only open to students with a.edu address).
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