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How the APR Changed My Future

PRSay

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? It made our clients’ work easier, better and even financially safer — building loyal customers and repeat business. People noticed us.

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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 Going public gives us access to its historical financials, which I’ve long wondered about. Michelle Garrett rounds up digital marketing advice for 2021. * * *. billion on its second day of trading.

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Is It Right to Sell Others Short?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship! However, at least one financial markets expert suggests that advantage is exaggerated.

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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Jodi Echakowitz of Boulevard Public Relations celebrated 20 years in business in July!

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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

Brand Finance believes: “There is a growing demand that it is time for a new form of financial reporting, whereby boards should be required to disclose their opinion of the fair value of the underlying values of all key intangible assets under their control.

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Behind the Headlines With Howard Stutz

Cision

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. We have to adapt to the immediacy of the media market. How did you get your start in corporate communications? Rapid Fire Round. My biggest pet peeve is…tardiness.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too.

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