Deirdre Breakenridge
APRIL 29, 2019
When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. Most (68%) respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry.
Reputation Us
MAY 12, 2020
My recent crisis experiences include the 1992 riots in Los Angeles, when I was working at an NPR station in Southern California, and the 9-11 attacks in 2001, when I was representing the airline industry with public relations firm Webber Shandwick. This goes for social media as well. The aftershocks may have the biggest damage.
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Cision
SEPTEMBER 30, 2015
In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. Trust in social media is growing, with almost 64 percent of global users calling it their most trusted source , above owned media (57 percent) and closing in on traditional media (64 percent).
Polaris
FEBRUARY 16, 2015
A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It started when one of the displaced employees went to the media to tell his side of the story. Introducing yourself to media these days is easy with social media.
Waxing UnLyrical
MAY 15, 2018
According to respondents, 51% say media relations is getting harder to do in today’s environment while about 50% also say social media-related duties are becoming more difficult to do – especially in what is now being viewed as a more “pay-to-play” environment. “It The newsletter is available online at www.nedsjotw.com.
Prakkypedia
MARCH 8, 2015
I think in this age of celebrity worship and social media, it’s even easier to get it wrong. Kim Harrison has an excellent list of typical stakeholder categories in Strategic Public Relations – A Guide to Success (2001). These include: Employees. Global, national, state, local and trade media. Chairman, directors.
Cision
JUNE 22, 2015
Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Click here for your free guide to using social media correspondents!
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