Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It started when one of the displaced employees went to the media to tell his side of the story. Introducing yourself to media these days is easy with social media.

Banking 100

Banking Media Local Survey 100

Waxing UnLyrical

MAY 15, 2018

According to respondents, 51% say media relations is getting harder to do in today’s environment while about 50% also say social media-related duties are becoming more difficult to do – especially in what is now being viewed as a more “pay-to-play” environment. “It

Survey 74

Survey Industry Communications Corporate 74

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Cision

SEPTEMBER 30, 2015

In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. Trust in social media is growing, with almost 64 percent of global users calling it their most trusted source , above owned media (57 percent) and closing in on traditional media (64 percent).

Media Relations 120

Media Relations Trends Media Corporate 120

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60