Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. In addition, be sure to call out the wonderful things that are happening with your employees and members. This goes for social media as well.

Crisis 78

Crisis Financial Banking Crisis Management 78

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. 1: Target the media that matter. 2: Build relationships.

Banking 100

Banking Media Local Survey 100

Cision

JULY 20, 2015

Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Click here activate employees on social and facilitate word-of-mouth. Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001. How did we discover Pump It Up?

Energy 120

Energy Viral Storytelling Community 120

Deirdre Breakenridge

APRIL 29, 2019

When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 377

Survey Media Relations Media Ethics 377

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low.

Media Relations 120

Media Relations Trends Media Corporate 120

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. we continue to do research on the theory.

Communications 60

Communications Analysis Web Handbook 60