Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). You can learn more about Sword and the Script Media, LLC by visiting [link]. The newsletter is available online at www.nedsjotw.com. Image: Jason Rosewell via Unsplash.

Survey 74

Survey Industry Communications Corporate 74

Cision

JULY 20, 2015

Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Click here activate employees on social and facilitate word-of-mouth. It’s a common understanding that storytelling is an effective way to share ideas. How did we discover Pump It Up? The preschool grapevine.

Energy 120

Energy Viral Storytelling Community 120

Deirdre Breakenridge

APRIL 29, 2019

When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. My friend, Lou Hoffman calls it the “F word” in storytelling – failure.

Survey 377

Survey Media Relations Media Ethics 377