Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It started when one of the displaced employees went to the media to tell his side of the story. Introducing yourself to media these days is easy with social media.

Banking 100

Banking Media Local Survey 100

Prakkypedia

MARCH 8, 2015

I think in this age of celebrity worship and social media, it’s even easier to get it wrong. Kim Harrison has an excellent list of typical stakeholder categories in Strategic Public Relations – A Guide to Success (2001). These include: Employees. Local, state and federal politicians. Chairman, directors.

Fashion 60

Fashion Local Film Community 60

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Click here activate employees on social and facilitate word-of-mouth. How did we discover Pump It Up?

Energy 120

Energy Viral Storytelling Community 120

Bad Pitch Blog

JUNE 8, 2011

This policy has been in place since before 2001, and there hadn''t been any issues in all that time. When he was charged for a third bag, he decided to alert a local newspaper. Pete Blackshaw (now with Nestle) has been talking about the need for customer service to be aligned with social media efforts by companies for years.

Airlines 64

Airlines Customer Service Travel Policies 64

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Miscellaneous social networks. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57