PR for Anyone
APRIL 28, 2024
In today’s fast-paced world, maintaining an organized living space can feel like an elusive goal. From overflowing closets to cluttered countertops, the chaos can quickly become overwhelming. However, fear not, because help is here! Join me on this segment from Good Day DC where I share budget-friendly organization hacks. I went to my local Dollar Store to see what I could find.
Prowly
APRIL 25, 2024
The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. Influencers are certainly important in the world of marketing, but using them for PR purposes may be something you have not yet tried out. In this […] The post The Definitive Guide to Influencer PR in 2024 appeared first on Prowly Blog.
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Onclusive
APRIL 24, 2024
Discover which social media listening KPIs will help you identify your most effective communication campaign!
Agility PR Solutions
APRIL 24, 2024
Worried that your blog posts or articles aren’t attracting the visitors that they used to? This could point to content decay, and could be a sign that your target audience isn’t finding your website as easily as you’d like. Don’t worry, though. Even if you are experiencing content decay, there are steps you can take […] The post Is content decay impacting your website’s traffic?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
APRIL 23, 2024
When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) M
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
APRIL 26, 2024
Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. Here are the key takeaways from the event: 1. Evolution of Brands: The NBA panel emphasized the necessity for brands to evolve over time, especially in light of new eras of basketball emerging from events like the NCAA March Madness tournament.
Culpwrit
APRIL 22, 2024
I recently was asked by a young reader of this blog for advice on what to wear to a relative’s funeral. The fact he asked me for advice suggested he knew that his normal casual attire might not be sufficient. The question gave me a flashback to a college course I took long ago… Continue reading Show Your Respect by Dressing Respectfully The post Show Your Respect by Dressing Respectfully appeared first on Culpwrit.
Agility PR Solutions
APRIL 25, 2024
When the audience has an attention span shorter than a goldfish, what you say better act like a triple espresso, not Thanksgiving turkey. Thought leadership too often reads like word salad and plays it safe. Everyone talks about delivering value or innovation, and risk aversion or recycling someone else’s opinion screams unoriginality. Engaging thought leadership […] The post Avoiding thought leadership tryptophan: 3 strategies for storytelling success appeared first on Agility PR Solution
PRSay
APRIL 25, 2024
For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
APRIL 25, 2024
The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.
5W PR
APRIL 24, 2024
In the fast-paced world of technological innovation, staying ahead of the curve is essential. 5W recently had the chance to attend eMerge America in Miami and carved out time for “Unleashing the Power of Exponential Technologies with Peter Diamandis”. A visionary thinker and entrepreneur, Diamandis shared some profound insights into the current trajectory of exponential technologies and their implications for the future.
Steve Barrett on PR
APRIL 25, 2024
WPP, IPG, Omnicom and Publicis have all now reported their Q1 numbers and the outlook for their PR firms is not uniform.
Agility PR Solutions
APRIL 23, 2024
Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve the Romans? Well, they were undisputed on the battlefield […] The post 4 ways to leverage user research for sustainable marketing success appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
APRIL 24, 2024
Ralph Kam, APR, Fellow PRSA, a longtime PRSA member and volunteer leader, passed away on March 25. He was 67. Kam worked for decades in Hawaii’s PR profession, including government, health care, financial services and education roles. As an instructor at the University of Hawaii at Manoa, Hawaii Pacific University, Chaminade University, and the University of Phoenix, he helped form the professional foundations of many communicators.
Ethical Voices
APRIL 22, 2024
This week on Ethical Voices, Missy Hurley , the co-founder and CEO of B2 Communications , discusses a number of important ethics issues: What to do when advocacy groups change your words to spread misinformation How to deal with biased reporters When ethically to disclose you used AI Why don’t you tell my listeners more about yourself and your career?
5W PR
APRIL 29, 2024
In recent times, the B2B tech PR scene has felt the ground shift beneath it. The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition.
OnePitch
APRIL 25, 2024
Much like doing taxes or jumpstarting a car, some things just aren’t always taught in schools, they’re learned by doing. In PR, working with freelance journalists is much the same. Sure, you may have received a few generic tips here and there about working with the media at large, but what about the nuances of what makes freelancers tick, the value of pitching them, and how to build a lasting relationship?
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
APRIL 24, 2024
Maybe they’re fed up with the lack of progress, or just have other things to worry about, but new data from direct-to-consumer ecommerce firm ESW reveals that US consumers are less sustainably minded than they were just a year ago. Scoring just 49 this year vs. 51 in 2023, the US also lags the global […] The post Sustainability support among consumers is slipping overall in the US and Canada, lagging the global average—what it means for brands appeared first on Agility PR Solutions.
Bianchi Biz Blog
APRIL 24, 2024
The Automotive Industry Action Group’s (AIAG) CEO Matt Pohlman was recently interviewed by Jeff Gilbert, automotive reporter and host at WWJ Newsradio 950. Pohlman discussed the next generation of supply chain best practices and standards the mobility industry is creating through AIAG. Listen to Jeff Gilbert’s report here: The post WWJ-AM’s Jeff Gilbert Interviews AIAG CEO Matt Pohlman appeared first on Bianchi PR.
HMA Public Relations
APRIL 22, 2024
Happy #MediaMonday! Check out a new feature from PRGN partner agency Bianchi Public Relations on Emma Lutjen, an associate editor at EE World Online. Meet the Media in this post!
5W PR
APRIL 22, 2024
The fintech sector is rapidly changing the game. Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Axia PR
APRIL 23, 2024
Secure media attention amid mass journalist layoffs, a saturated pitching environment, and the rise of new media. The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Even after you’ve crafted the perfect story that is novel, timely, and relevant to a publication’s target audience, you might still be left scratching your head waiting for a reply.
Agility PR Solutions
APRIL 22, 2024
It’s no secret that today’s digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The key issue at stake for PR professionals is ensuring their messages are not only delivered but also seen, read, and acted upon. The combination of SMS and social media […] The post 10 best practices for combining SMS with social media in PR campaigns appeared first on Agility PR Solutions.
OnePitch
APRIL 23, 2024
Ilona Limonta-Volkova is the host of Money Memories, an NPR podcast, as well as a contributing writer on fintech at Forbes.
The Hoyt Organization
APRIL 23, 2024
In the US alone, there are over 1.8 million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Buzzstream
APRIL 25, 2024
Brand mentions are great. But what happens if they don’t link? Is it even worth it? At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site.
Mark My Words
APRIL 25, 2024
Meghan Markle needs to show the ‘real person behind all the gossip’ Mark Borkowski, crisis PR consultant and the author of the book The Fame Formula has claimed that rebranding the duchess to appeal to British audiences is “one of the most difficult jobs in PR… second only perhaps to doing PR for Prince Andrew” But he added that Meghan needs to show some “humility” and “really surprise” people if she wants to win them over.
Agility PR Solutions
APRIL 25, 2024
The march towards health-centric eating habits has upended traditional food branding, injecting new vitality into public relations strategies. Brands find themselves at a crossroads where mere taste and convenience no longer reign supreme. Brands like Home Chef, HelloFresh, and Green Chef have emerged as trendsetters that are redefining the game with their low-carb meal deliveries. […] The post Navigating the shift to health-centric food branding in PR strategies appeared first on Agility
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