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To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. As my friend Jodi Echakowitz said, “If Cision going public means that it will have the funding to drive some innovation in our industry, then [this is] a great thing. We love your solution. ” That’s BIG! Innovation.

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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

Who doesn’t love a news cycle that invites timely story ideas? Platforms like Cision or Muck Rack are great tools for collecting emails and researching new journalists, but in the current media landscape, information may not be updated as quickly in these databases. Working to elevate their visibility feels meaningful and significant.

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Top 10 Marketing & Communications Posts of 2017

Cision

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Take a look at some of the posts Cision readers loved. How Cision® Impact Measures Earned Media. Top 10 U.S. Radio Stations.

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Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In this video, Baer asks and answers the question — Is Journalism About Building an Audience or Building a Community?

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9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software

Cision

Advocacy: “Loved the hydrating texture of the [Cosmetic company name] lipstick and shipping was quick. Advocacy: “like” “love” “happy” “great” “glad” etc. + [company name]. How about the media, bloggers or influencers? But these aren’t the only tasks a monitoring system can help you complete. Lose mindshare?

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Top 10 U.S. Travel Bloggers on Twitter

Cision

The list was pulled using Cision’s media database on March 20, 2017 and may change over time. Heather Reese , It’s A Lovely Life. 1. Kirsten Maxwell , Kids Are A Trip. How to Save Money in Chicago with a Go City Card [link] @GoCityCard #familyholiday #Chicago #Travel pic.twitter.com/e0ORp7DpBA. Matt Long , LandLopers.

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