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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Example* – Retail products like Crocs or Ugg boots that are loved despite their “flawed” design). Retail & eCommerce. This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends.

How Reverse Retail Is Changing The Way We Buy

The Influential Marketing Blog

About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” Was showrooming going to destroy the retail business? The Rise of Omnichannel Retail. Retail & eCommerce

Friday Wrap #153: Policy problems, Instant Articles, VR in retail,and video, video, video

Holtz Communication + Technology

An early example of how retail will use VR —North Face customers are adventurers. Using a VR headset, customers at the retailer’s Manhattan location can feel what it’s like to base jump 420 feet from a cliff overlooking a canyon in Moab, Utah.

Black Friday And The Rise Of Retail Prostitution

The Influential Marketing Blog

That one day of the year when retailers and brands slash their prices and try every promotional tactic imaginable has become a day of desperation. This year the marketing has extended to an entire week , as retailers aim to entice deal seekers to buy more stuff across more days.

Study: Nordstrom surpasses other retailers on social media

PR Daily

When it comes to retail social media, no company is doing it better than Nordstrom. That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers.

PR And Online Retailing

Online PR Thoughts

This fast-growing internet store has discovered a secret to online retailing -- deep customer involvement. It goes beyond feedback and ratings in Amazon.com and rewards customers for participation. The site has online contests, comments on items the company is considering selling and online photos of customers with the distinctive company bag in hand. The site makes shopping fun and personal and as a result has reached $30 million in revenue in three years.

Web 2

Retailer uses 'El Chapo' images to boost marketing efforts

PR Daily

On Tuesday, the retailer’s website crashed due to the amount of consumer traffic. You, too, can dress like a drug lord.

Clothing retailers Aeropostale, American Apparel fight to stay relevant

PR Daily

After years of failed marketing efforts, teen retailer, Aeropostale plans to immediately close 20 percent of its stores. Last month, the New York Stock Exchange announced that it would no longer list the retailer because its stock price was so low.

Influencer Relations and the Target Plus-Sized Win

Spin Sucks

But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF.

How Facebook's dynamic ads favor retailers

PR Daily

Brand managers can now use dynamic ads for retail, and to entice users to visit them in person. Now, with dynamic ads for retail, campaigns can dynamically showcase products available in the store that's closest to the person seeing the ad.

The One CES 2015 Trend Marketers Should Care About

The Influential Marketing Blog

At the same time, more physical retailers are making moves to integrate technology into their locations – from synced mobile apps to so called “magic mirrors.” Behavioural Economics Retail & eCommerce Stats & Analytics Technology & Innovation

What Coke Can Teach McDonald’s About Love

The Influential Marketing Blog

Advertising Audience: Youth/Teens Brand Humanity Creativity Retail & eCommerce Viral Marketing Word of Mouth Marketing I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash.

The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids | Issue #24

The Influential Marketing Blog

Retail & eCommerce. The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment.

Sales Assistant - Retail Software Company - Staten Island, NY

Flack Me

Company: Celerant Technology Corp Location: Staten Island, New York Industry: New Media - Web Dev Career Level: Early Career (1+ yrs experience) Minimum Education: Professional

Web 3

Management Director with Retail Marketing Experience - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Account Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time

Gin and Topics: Crazy Football Fans and Awkward Pregnancy Photos

Spin Sucks

They say it’s a video to learn how to bring your retail skills to the next level. Social Media Top 5 awkward pregnancy photos farting preachers gin and topics retail training video selling is service service is selling two hamsters one wheelI believe fall has arrived!

Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future | Non-Obvious Insights #15

The Influential Marketing Blog

Amazon’s move to launch private label brands may be worrying for competitors, but echoes a broader trend that is going far beyond retail. Hollywood stars have launched publishing brands and crossover to fashion and retail. Retail & eCommerce.

How Bernie Sanders Could Replace Trump, Nike’s Big Experiment and Why The Watch Industry Needs Women

The Influential Marketing Blog

Apart from this fight, there were stories this week about the bold economic policy of Indian Prime Minister Modi, Nike’s biggest retail experiment and the latest and greatest displays of drone fireworks from Intel and Disney. Retail & eCommerce.

Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)

The Influential Marketing Blog

Brand Humanity Mobile Marketing Product Marketing Retail & eCommerce Storytelling Strategy & Planning Technology & Innovation Web/Tech

Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment | Non-Obvious Insights #31

The Influential Marketing Blog

The move is a smart one for the brand, and the results will be worth watching for anyone interested in the future of retail and consumer experiences. Read the full story on Retail Detail >> The Chatbot That Removes BS From Political News. Retail & eCommerce.

Non-Obvious Insights #7 | Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why Apple Stopped Innovating

The Influential Marketing Blog

In a world already skeptical of the “organic” claims of many marketers, the backlash UK food retailer Tesco experienced from creating fake farm brands for new product lines should have been predictable. Retail & eCommerce. Want these insights before anyone else?

Film 14

Tokyo Toilets, the World’s Rudest Billboard and Richard Branson’s Next Big Idea

The Influential Marketing Blog

Retail & eCommerce. This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of the most frequently used metrics in business to measure loyalty: the Net Promoter Score.

The Second Biggest Retail Shopping Season Of The Year [Infographic]

PR in Your Pajamas

What is the second biggest retail shopping season? The only other time retailers see higher sales is during the “winter holiday” when holly jolly gift giving takes over consumer buying habits. Pop Quiz! A) Father’s Day. B) Easter. C) Back-to-School.

Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti-Social Ad, and Citibank’s Flawed Strategy

The Influential Marketing Blog

Retail & eCommerce.

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

Radio 12

Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal | Non-Obvious Insights #4

The Influential Marketing Blog

Advertising Audience: Moms/Women Book Reviews Events Food and Drink Games Product Marketing Retail & eCommerce Stats & Analytics Technology & Innovation Word of Mouth MarketingWant these insights before anyone else?

Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment | Non-Obvious Insights #1

The Influential Marketing Blog

Read the full story >> Amazon’s No Employee, No Checkout Vision Of Retail … When Amazon launched its first retail bookstore in Seattle earlier this year, it sent a wave of panic through the retail industry.

5 Stories That Explain Pokemon Go And Other Non-Obvious Insights

The Influential Marketing Blog

Read the full story on Forbes >> Alibaba Plans Software To Let Retailers Open Virtual Reality Storefronts. Read the full story on Internet Retailer >> The Magic Of “Untranslatable” Words . Retail & eCommerce.

Skinterface Tattoos, Future Shopping Malls & Nintendo’s First Restaurant | Non-Obvious Insights #28

The Influential Marketing Blog

The restaurant as a concept store for a brand (rather than just experiential retail) is an interesting twist on this idea of letting people experience a brand in a new and different way. Retail & eCommerce.

RETAIL DISPLAY SALES - Atlanta, GA

Flack Me

Company: Beeline Group Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

LinkedIn Redesign, Whole Food’s Big Idea and Tech That’s Always Listening

The Influential Marketing Blog

Retail & eCommerce. As you know, this weekly post is a collection of interesting stories, but today I was inspired to try something different.

Apple’s Slow Decline, Cancer Innovations and Immersive Storytelling From Ted Baker | Non-Obvious Insights #30

The Influential Marketing Blog

My choices for the most non-obvious stories this week range from two different stories about a promising new future in healthcare and a great new example of how branded storytelling and clickable eCommerce enabled video might offer a blended future for retail and entertainment.

Senior Account Executive, Retail - Memphis, TN

Flack Me

Company: Archer Malmo, Inc. Location: Memphis, Tennessee Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

Graphic Designer (Retail Focused) - Boulder, CO

Flack Me

Company: Sphero Location: Boulder, Colorado Industry: New Media - App/Mobile Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

CUSTOMER SERVICE / RETAIL / RESTAURANT - Trenton, NJ

Flack Me

Company: Infinite Direct Location: Trenton, New Jersey Industry: Advertising - Account Management Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $35,000 - $42,000

How To Avoid Getting Burned Out And The Most Important Thing To Buy (And Not Buy) This Black Friday

The Influential Marketing Blog

Retail & eCommerce. I hope you are having a week to be thankful for and spending it with family, whether you celebrate American Thanksgiving or not!

Acount Director, Retail Exp. - New York City, NY

Flack Me

Company: FCB Location: New York City, New York Industry: Advertising - Account Management Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars | Non-Obvious Insights #8

The Influential Marketing Blog

Less than two years after its bold decision to forego more than $2B in revenue by stopping sales of tobacco, CVS is slowing implementing its strategy to transform from a retail pharmacy into a leading healthcare provider. Retail & eCommerce.

Sentiment Analysis - KPI Korner #1

iQ media

A retail company may use KPIs tied to revenue or a customer loyalty metric, like same store sales YoY, while a government entity might consider unemployment rates as indicative of their performance.