February, 2017

Trending Sources

The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change.  Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.  That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. They are now at around $16. Lee Odden.

4 Ways to Identify the Right Influencers

Cision

Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? Get those same influencers on your side. It all starts with choosing the right influencers to partner with. Are they participating in conversations? Topics.

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Three Ways to Pitch Journalists—and Get Results

Spin Sucks

There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips. The post Three Ways to Pitch Journalists—and Get Results appeared first on Spin Sucks.

Is your company overlooking employees as it goes political?

Holtz Communication + Technology

NOTE; WEBINAR REGISTRATION DETAILS AT THE END OF THIS POST. What was it like on the Budweiser brewery floor the day after the Super Bowl? Did Audi workers eye one with suspicion, wondering where they stood on the equal pay issue? Corporate activism is on the rise. Media from The New York Times and the Drum to the Harvard Business Review and Bloomberg.com are reporting on the phenomenon. REGISTER

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

3 Steps to Engaging Influencers on Social

Cision

Influencer outreach must start long before you send a pitch. How can you expect an influencer to agree to work with your brand without building a foundation first? Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers. Converse. Pitch.

Task Delegation for Control Freaks: Stop, Drop, Delegate

Spin Sucks

Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps. The post Task Delegation for Control Freaks: Stop, Drop, Delegate appeared first on Spin Sucks. entrepreneur Leadership delegation laura petrolino leadership skills learn to delegate randy hall task delegation

4 Proven Tips to Consider for Your Content Marketing Strategy

Beyond PR

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? While more marketers than ever are embracing content marketing, a much smaller number of them are seeing tangible results — research shows that just 17 percent of content marketers report their content marketing efforts as much more successful. Does it even make much of a difference?

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City. Ivy Lee. Edward Bernays. Arthur Page. Do these names sound familiar? But what about Inez Kaiser, Ofield Dukes, and Barbara Harris? Have you heard of them?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Should You Issue a Press Release In a Crisis?

Melissa Agnes

Many organizations are still struggling with this old mindset of “we need to issue a press release in a crisis” And yet, issuing a press release can actually hinder your crisis management success. Tune in to this week’s #crisisready video to find out! How are you going about changing this dated mindset within your organization? Looking To Hire A Crisis Management Keynote Speaker?

PR: Separating Fact from Fiction

ImPRessions - Crenshaw Communications

The best  public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?) Myth #1: Anyone can do PR. Google “DIY PR” and you will get tons of results. That was awkward.

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How To Make Awesome Images (No Photoshop Required)

Cision

Images are an important component of content marketing. They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform. For this post, I want to focus on the creative process of editing images. Canva. Canva is a web-based image creation platform that is intuitive and user-friendly. Final images can be saved in JPG, PNG, or PDF formats.

Build Your PR Content Strategy with This Targeted Toolbox

Spin Sucks

The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Top Ten Public Relations Research Insights of 2016

IPR

For the third annual edition of the Top 10 Research Insights of 2016, the Institute for Public Relations Board carefully selected research studies from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these 10 studies based on their methodological rigor and relevance to the profession. Follow her on Twitter @sarabkochhar. .

How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

A Guest Post By Kelly Byrd, PR Engineer, AirPR. Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

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How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer:  3 hours and 16 minutes. How often should I publish blog posts? Answer:  Weekly. But understand that short answers and thorough answers aren’t always the same thing. In Read on to understand why.

The Best and Worst of Super Bowl 2017 Marketing Strategy

The Influential Marketing Blog

This was an unexpected year for the Super Bowl … one where the game almost rivaled the ads for my interest. As you might expect – I spent the evening thinking not only about who had the cutest or more entertaining ad, but who had the best marketing strategy and perhaps more entertainingly, who had the worst. Worst Overall Marketing Strategy – T-Mobile. Best Use of Celebrity – Bai Bai.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Search dominates. The

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Five Reasons Communicators are Frustrated and Lonely

Spin Sucks

The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve. The post Five Reasons Communicators are Frustrated and Lonely appeared first on Spin Sucks. entrepreneur Professional Development communications industry lonely at the top marketing in the round pr industry silos

Five Principles for Employee Communications

IPR

During twenty years in the communications profession the most principled folks I’ve met are those in employee communications. So why write about principles for them? If you’re an internal or employee communication practitioner you know that having a set of principles rendered explicitly can promote meaningful discussion about what you can do to help stakeholders advance their agenda with employees.

PR Pros Take On A President

ImPRessions - Crenshaw Communications

Has public relations finally won the respect of journalists? Sure, PRs and media work together, and we need each other. But the relationship between “flacks and hacks” is an odd and uneasy symbiosis. Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

How to Measure the Success of Video Communications

Shift Communications

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to meaningful results? The Old Way. Video Metrics. Audience Metrics.

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How to Effectively Use a Social Media Calendar

Beyond PR

In my time helping small businesses with their marketing, I find that the best results come when you’re uber organized. One way to get organized is to have a social media calendar. By knowing ahead of time what you want to share and promote on social media, you can ensure that your social media marketing strategy aligns with other marketing goals. First, What IS a Social Media Calendar? Facebook.

Solving the Challenge of Targeting the Right Media and Influencers

Cision

With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully. However, with an ever-growing sphere of influence, it’s never been more complicated for these communicators and PR professionals to understand who impacts the opinions of their audience most. Learn more about the Five Truths of Modern Media Targeting and download the newest guide today.

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How Being Generous on Social Media Will Change Your Life

Spin Sucks

Social media can change your life. And being generous in the online world even more. If you don't open your virtual door to the people around, if you don't genuinely connect with other professionals, you will never know where that relationship might lead to. Paula Kiger shares the curious case of a professor who advised readers to quit social media in order to preserve their careers. Are You Drunk?

Why I’ve decided to break one of my golden social media rules

Communications Conversations

When it comes to personal and professional social media use (and those are the same for me), up until about two weeks ago, I had to big rules. #1: Never discuss religion. #2: Never discuss politics. As a consultant, I saw no upside to discussing either in a public forum. For one, there are so many extreme views shared on social media. Or, a potential client. Would that really drive a client away?

FIR Podcast #74: Influencer Marketing or Influencer Relationships?

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. Note: This episode continues our experiment with a streamlined format: two guest co-hosts instead of three panelists and fewer stories. We were able to shave even more time off the show this week and will aim for further slimming next week. Please let us know how you like the format — and the length — by sending an email to fircomments@gmail.com.

“A car without gas”: using measurement to make the most of social PR

Media Bullseye

Shonali with SCoRE post-graduate students in Mumbai, India during a day-long Social PR workshop. As you read this, I’ll be wrapping up my month long trip to India. My first stop was Mumbai, where I taught a full-day workshop on using Social PR to “unleash your Inner Social PR Superhero” to 40-odd graduate students with journalism, advertising, and PR backgrounds. But measurement?

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5 Digital PR Tips to Boost Your Business

The Proactive Report

Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation. Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists.  Monitor their tweets.  Find out what they talk about, what they like and dislike. 

How to Leverage Your HARO Earned Media Placements

Cision

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Now what? Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. You want to reach new audiences through the publication, but be sure you don’t neglect your existing audiences in the process! Share it on social media. In addition to gaining the attention of new prospective customers, sharing any placements with your current followers also helps drive engagement. Approximately