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PR Industry Salary Survey Has Bad News for Women

Spin Sucks

The PR Industry Salary Survey. What You Can Do. I’d like to say one survey and one little blog post will change things. The post PR Industry Salary Survey Has Bad News for Women appeared first on Spin Sucks. entrepreneur Equality bloom gross buffer equality inside pr joe thornley martin waxman pay gap salary survey transparent pricing transparent salaries

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Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. took the survey in October and, when I saw the questions, I told them I was interested in seeing the results…for two reasons: They asked if PR professionals are using the PESO model; and. Marketwired Survey Says. By Gini Dietrich. They asked what is being measured. Very good.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic


So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why. Check out the survey highlights in our original infographic  and read more in our news release. Survey shows 64% of #PR and marketing pros will Click To Tweet. IR/PR content marketing pr-insights public relations survey

Content Marketing Survey Shows Marketers Still Behind in Metrics

Spin Sucks

The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.

Infographic: Influencer Marketing Survey


This October 2015 survey highlights findings from Onalytica’s  focus groups and consultations with 100  Marketing Directors, Heads of Social Media, Communication & PR  Professionals. The post Infographic: Influencer Marketing Survey appeared first on onalytica. times higher in H1 2015 than the overall average in full-year 2014. Get a free demo today by clicking the button below!

Survey Finds Improving Optimism in Content Marketing

Sword and the Script

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. Marketing Curiosity: The Cliff Notes to 5 Recent Surveys. The CMO Survey with Social & Mobile Marketing Takeaways.

Here’s the one question internal communication surveys don’t ask (but should)

Holtz Communication + Technology

In survey after survey, I was told, employees voiced their preference for news on the intranet. Here’s the way these surveys work: Employees are asked about their current and preferred sources of various kinds of information (company strategy news, benefits news, etc.) That’s where Jobs’ belief comes into play. Why the huge uptick? That doesn’t cut it.

Survey Says: PR Agencies Need to Invest in Good, Quality Training

Spin Sucks

A recent survey by YouGov and PRCA shows PR agencies are way behind the curve when it comes to keeping their teams abreast of new skills. The post Survey Says: PR Agencies Need to Invest in Good, Quality Training appeared first on Spin Sucks. Gini Dietrich has what that means for the communications profession, in general.

How to use opinion surveys in public relations

PR Conversations

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. ” to ensure “technical accuracy” in opinion surveys. Current PR Conversations PR Axis Dr Claude E Robinson Opinion Surveys Your Public RelationsBorn in 1900, Dr Robinson became a pioneer of research. Impressions involve a large degree of subjectivity.

How to Create an Effective PR Survey

PR in Your Pajamas

Today we have a guest post about a topic we haven’t talked about before:  PR surveys. Do you do PR surveys? What is a PR Survey? What constitutes a PR Survey is not universal. For some people, any survey which collects data which is then used for PR purposes is a PR survey. But for most people, a PR Survey is a poll. each with lower %).

Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers.  My perspective on last year’s B2B survey can be found here:  Study: Effective Content Marketing Has One Element. The survey found considerable organizational confusion as to what effective content marketing looks like. Marketing B2B content marketing surveys

Survey: How Millennials View #PREthics


Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. An email invitation with a link to the online survey will be sent to PRSA members who are associate members or members of the New Professionals section in September. Ethics PRSA public relations Survey

Survey: Americans widening their social media use

PR Daily

That’s according to a new survey conducted by the Pew Research Center , which found that 71 percent of Internet-using U.S. Just over half of the adults surveyed in Pew’s research said they use two or more social media platforms. Facebook is still the most popular social network among Americans, but its growth seems to have slowed. That’s up from 42 percent in 2013.

5 Slighlty Contrarian Views on a CMO Council Content Survey

Sword and the Script

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform  Netline.  The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. Marketing content marketing surveysby Frank Strong. Content marketing is maturing slowly and steadily. Brochures saddle marketing; kill effectiveness.

Bylines, Surveys & Tweets: When Did PR Get So Boring?


Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. Worst Often times, PR professionals rely on a formulaic approach because the formula works. I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage. And PR: A Breath of Fresh Air.

How to use Survey Data for Brand Awareness and PR

Shift Communications

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure. Thinking of creating your own survey for PR?

Survey: What journalists desire from PR pros

PR Daily

Wasabi Publicity and Dr. Jeanne Hurlbert of Hurlbert Consulting surveyed more than 250 journalists to understand what they look for when choosing whom and what to cover. Despite the change in equipment, the survey’s results suggest that the primary methods for PR pros’ interactions with journalists—and what it takes succeed—shouldn’t be unfamiliar to industry veterans. Image via

Why employee satisfaction surveys aren’t a waste of time

Paul Stallard's PR Blog

This was the second year that Berkeley PR completed an employee satisfaction survey of every member of the team. On the flip side, I’m delighted to say that in this year’s survey 100% of our team said they were proud to work for Berkeley PR. The post Why employee satisfaction surveys aren’t a waste of time appeared first on Paul Stallard. What an interesting process.

Survey says PR Best Positioned to Manage Corporate Social Media

Sword and the Script

recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.” . by Frank Strong. Social media is work. 

Marketing Curiosity: The Cliff Notes to 5 Recent Surveys

Sword and the Script

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. 1. That’s according to a survey of 150 marketing leads conducted by executive search firm Spencer Stuart as reported by Marketing Charts. It is poking and prying with a purpose.”.

The Results Are In! 2015 Solo PR Pro Compensation Survey Insights Report

Solo PR Pro

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S. Satisfaction. Satisfaction with revenue.

Complete the 2015 Solo PR Compensation Survey Today!

Solo PR Pro

To answer these questions and more, Solo PR Pro is pleased to announce the launch of our first-ever worldwide survey of independent PR and communications consultants! We invite all self-employed freelance consultants (full-time or part-time) in communications-related fields to take part in the anonymous survey below —open until September 9. The entire survey takes approximately 10 minutes to complete. Also, please share this survey with your fellow independent communications consultants – the more data we receive, the better the results will be.

Survey: More execs want PR pros handling their brand’s social media

PR Daily

advertising and marketing executives favor those specialists over other corporate departments for social media savvy, according to a new survey from staffing firm The Creative Group. More than half (51 percent) of the 400 executives surveyed say PR and communications departments are best suited to handle corporate social media channels. growing number of U.S. conducted two years ago.

Survey: Email still journalists’ preferred pitching method

PR Daily

In most countries where the survey was conducted, reporters said they use social media to find sources, promote their stories and monitor for breaking news. The survey found that email was still a preferred contact method for 81 percent of respondents. Social media is becoming something journalists simply can’t ignore. About 27 percent said they used it more than two hours each day.

Survey: Want to reach millennials? Use Snapchat

PR Daily

If you’re using Facebook or blog content to target consumers under 30, a Variety survey suggests Snapchat is a more effective tool—and a necessity for your social media strategy. based Snapchat users between the ages of 13–24 surveyed in February who said they had used Live Stories and/or Discover reported doing so on at least a daily basis,” the survey states. Image via

Three Challenges to Remote Work and How to Overcome Them

Spin Sucks

Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office. Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them. The post Three Challenges to Remote Work and How to Overcome Them appeared first on Spin Sucks.

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Overcoming Survey Fatigue: Three Ways to Create Usable Data Beyond Sponsored Research


Did you hear about the survey we recently conducted with journalists and other members of the media? The biggest finding is that they’re sick of getting PR pitches about new surveys. That survey doesn’t exist…yet. Clear and simple: There are too many surveys out there that aren’t executed well. And surveys can work great. Just kidding. Far from it.

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think. The idea of polling and surveying is catching on (again). It is.

Survey Says: THIS is How to Pitch Media


So imagine our delight when we saw new survey data that validates our approach to media relations. InkHouse’s approach to thought leadership involves defining a client’s point-of-view that supports its corporate position and validating that POV through industry analysis, data, or customer endorsement. The odds are in your favor. Check out the full research here:  [link].

Competition: The Good, the Bad, and the Ugly

Spin Sucks

Business Growth entrepreneur fluid review helen levinson indigo interactive jura survey monkey the cube the cube bbqCompetition can be viewed one of two ways: It can be a huge threat or it can be seen as an opportunity. Gini Dietrich describes how to harness the latter. The post Competition: The Good, the Bad, and the Ugly appeared first on Spin Sucks.

How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field. Amidst this endless sea of content, surveys can be a refreshing and welcome change.

Survey: 5 Top Way Reporters Find Sources and Stories

Sword and the Script

When you have a question no one seems to know the answer to, what’s the first thing you do?  If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey, the top ways reporters find sources and stories are: 1. Google. 2. Pitches. 3. Breaking news. 4. Social Media. 5. Press releases.

Journalists Have Spoken: Your Corporate Newsroom Sucks

Spin Sucks

by Stefan Fountain Hi Bob- you are right, that the basics can be done for nothing, by Joe Witte It's always amazing how these surveys reveal lapses in the. Communication Media Relations corporate newsroom digital newsroom how responsive is your corporate website ISEBOX journalists media contacts newsroom PR world reporters survey the basics of corporate communicationsNo way! Sarcasm.

Survey: Many execs seeing ‘greater value in PR,’ but don’t fully understand it

PR Daily

If so, the news from a Public Relations Society of America New Jersey Chapter survey gives a hopeful outlook, but it’s not perfect. Is PRSA NJ’s survey an accurate snapshot—both of projected PR budgeting, and of business executives’ understanding of the field Can one state be considered a PR microcosm? What do you think, PR Daily readers?

How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

PR Expanded

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Were you surprised by any of the survey findings?  . Will you blog more frequently? 

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Survey: Most marketers will spend more on social media in 2015

PR Daily

Salesforce Marketing Cloud survey reveals 70 percent of the more than 5,000 marketing pros surveyed said they plan to increase the amount of money they spend on paid social media campaigns and marketing. Less than 30 percent of marketers surveyed use platforms such as Viadeo and Tagged, and less than 20 percent use WeChat, Snapchat and KakaoTalk—yet marketers also consider these social media platforms highly effective. The majority of marketers plan to boost their social spending this year, according to a new study. Otherwise, those advertisements won’t perform. Image via

PR Pros Not Keeping Up with What Journalists Want

Spin Sucks

The  TEKGroup Online Newsroom Survey  shows journalists are visting company newsrooms regularly. And the  Web Influencers Survey by D. S. At least, not according to the PRESSFeed survey that asked 100 (small number so take it with a grain of salt) PR pros if their activities lined up with what journalists wants. ” What Journalists Want. Are PR Pros Keeping Up?

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6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle. Once the survey is complete, you can craft it to fit multiple audiences. Guest posts about the survey data. video Q and A with your executive about the survey. Build Trust In Your Brand.

How to Improve Your Internal Communications Using Social Media

Spin Sucks

Communication Internal company newsletter Dedicated Social Media System Develop a Stronger Open Door Policy Improve Your Internal Communications Integrate Video Content internal communications internal communications strategies Melcrum survey Remote Communication Social MediaSocial media is already a part of your employees daily lives. Here is why it's important.

The Benefits, Challenges, and Solutions of a Virtual Office

Spin Sucks

Business Growth entrepreneur american community survey BYOD corina manea dropbox facebook groups Google Drive pete salmon prsay slack telecommuting zoomA virtual office certainly has lots of benefits, but it also is presented with many challenges. Gini Dietrich describes a few and presents some solutions.