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A PR Agency Survey to Determine Growth Trends

Spin Sucks

To better understand what it means to PR pros, Spin Sucks has created a PR Agency Survey. We need you to respond to the survey and share it with your agency friends. The post A PR Agency Survey to Determine Growth Trends appeared first on Spin Sucks.

PR Industry Salary Survey Has Bad News for Women

Spin Sucks

The PR Industry Salary Survey. I’d like to say one survey and one little blog post will change things. The post PR Industry Salary Survey Has Bad News for Women appeared first on Spin Sucks. By Gini Dietrich. Nearly 10 years ago (!!!!),

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Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

a Marketwired survey, was released. I took the survey in October and, when I saw the questions, I told them I was interested in seeing the results…for two reasons: They asked if PR professionals are using the PESO model; and. Marketwired Survey Says. By Gini Dietrich.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic


So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

Content Marketing Survey Shows Marketers Still Behind in Metrics

Spin Sucks

The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey.

Here’s the one question internal communication surveys don’t ask (but should)

Holtz Communication + Technology

In survey after survey, I was told, employees voiced their preference for news on the intranet. Here’s the way these surveys work: Employees are asked about their current and preferred sources of various kinds of information (company strategy news, benefits news, etc.)

Survey Finds Improving Optimism in Content Marketing

Sword and the Script

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.

Survey Says: PR Agencies Need to Invest in Good, Quality Training

Spin Sucks

A recent survey by YouGov and PRCA shows PR agencies are way behind the curve when it comes to keeping their teams abreast of new skills. The post Survey Says: PR Agencies Need to Invest in Good, Quality Training appeared first on Spin Sucks.

How to use opinion surveys in public relations

PR Conversations

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. ” to ensure “technical accuracy” in opinion surveys. Current PR Conversations PR Axis Dr Claude E Robinson Opinion Surveys Your Public Relations

How to Create an Effective PR Survey

PR in Your Pajamas

Today we have a guest post about a topic we haven’t talked about before: PR surveys. Do you do PR surveys? What is a PR Survey? What constitutes a PR Survey is not universal. But for most people, a PR Survey is a poll. 10) Be realistic with B2B surveys.

Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Marketing B2B content marketing surveysby Frank Strong.

Survey: Americans widening their social media use

PR Daily

That’s according to a new survey conducted by the Pew Research Center , which found that 71 percent of Internet-using U.S. Just over half of the adults surveyed in Pew’s research said they use two or more social media platforms.

5 Slighlty Contrarian Views on a CMO Council Content Survey

Sword and the Script

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. Marketing content marketing surveysby Frank Strong.

Survey: How Millennials View #PREthics


Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. In exchange for their 10-15 minutes, survey participants can opt into a drawing for four $100 gift cards.

Bylines, Surveys & Tweets: When Did PR Get So Boring?


Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage.

2017 PR Salary Survey Suggests Demand for Talent Tightening

Sword and the Script

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump.

Survey: What journalists desire from PR pros

PR Daily

Wasabi Publicity and Dr. Jeanne Hurlbert of Hurlbert Consulting surveyed more than 250 journalists to understand what they look for when choosing whom and what to cover. The survey states that on an average day, nearly 29 percent of respondents reported not receiving a single phone call pitch.

How to use Survey Data for Brand Awareness and PR

Shift Communications

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Thinking of creating your own survey for PR?

Why employee satisfaction surveys aren’t a waste of time

Paul Stallard's PR Blog

This was the second year that Berkeley PR completed an employee satisfaction survey of every member of the team. On the flip side, I’m delighted to say that in this year’s survey 100% of our team said they were proud to work for Berkeley PR.

Survey says PR Best Positioned to Manage Corporate Social Media

Sword and the Script

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. I first spotted the survey in a story by Ragan’s PR Daily. by Frank Strong.

The Results Are In! 2015 Solo PR Pro Compensation Survey Insights Report

Solo PR Pro

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report).

Marketing Curiosity: The Cliff Notes to 5 Recent Surveys

Sword and the Script

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.

Complete the 2015 Solo PR Compensation Survey Today!

Solo PR Pro

To answer these questions and more, Solo PR Pro is pleased to announce the launch of our first-ever worldwide survey of independent PR and communications consultants! We invite all self-employed freelance consultants (full-time or part-time) in communications-related fields to take part in the anonymous survey below —open until September 9. The entire survey takes approximately 10 minutes to complete. How much are other freelance communications consultants charging?

Survey: More execs want PR pros handling their brand’s social media

PR Daily

advertising and marketing executives favor those specialists over other corporate departments for social media savvy, according to a new survey from staffing firm The Creative Group. Among the survey respondents, 7 percent said “other” or “don’t know.”.

Survey: Email still journalists’ preferred pitching method

PR Daily

In most countries where the survey was conducted, reporters said they use social media to find sources, promote their stories and monitor for breaking news. The survey found that email was still a preferred contact method for 81 percent of respondents.

Survey: Want to reach millennials? Use Snapchat

PR Daily

If you’re using Facebook or blog content to target consumers under 30, a Variety survey suggests Snapchat is a more effective tool—and a necessity for your social media strategy. Variety reports that three-quarters of those surveyed said they “liked” both content areas.

Three Challenges to Remote Work and How to Overcome Them

Spin Sucks

Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office. Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them.

How To 109

Overcoming Survey Fatigue: Three Ways to Create Usable Data Beyond Sponsored Research


Did you hear about the survey we recently conducted with journalists and other members of the media? The biggest finding is that they’re sick of getting PR pitches about new surveys. That survey doesn’t exist…yet. And surveys can work great.

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

The problem with surveying is that it, allegedly, takes too long. The good news for PR professionals who want to do a little discovery before diving into a survey is that there is no IRB to go through. The idea of polling and surveying is catching on (again).

Survey Says: THIS is How to Pitch Media


So imagine our delight when we saw new survey data that validates our approach to media relations.

Competition: The Good, the Bad, and the Ugly

Spin Sucks

Business Growth entrepreneur fluid review helen levinson indigo interactive jura survey monkey the cube the cube bbqCompetition can be viewed one of two ways: It can be a huge threat or it can be seen as an opportunity. Gini Dietrich describes how to harness the latter.

How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field.

Digital news consumption: Pew survey reveals challenges for PR

Media Bullseye

A recent survey conducted by the Pew Research Center in conjunction with the John S. Survey results show variation across news types. One of the more interesting results of the survey was that different news types (business, community news, sports, etc.)

Survey: 5 Top Way Reporters Find Sources and Stories

Sword and the Script

If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey, the top ways reporters find sources and stories are: 1.

Journalists Have Spoken: Your Corporate Newsroom Sucks

Spin Sucks

by Stefan Fountain Hi Bob- you are right, that the basics can be done for nothing, by Joe Witte It's always amazing how these surveys reveal lapses in the.

When There’s a Gap in Big News, Surveys Can Fill the Void – But, Are You Asking the Right Questions?

Shift Communications

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. Do Surveys Really Work for PR?

Survey: Many execs seeing ‘greater value in PR,’ but don’t fully understand it

PR Daily

If so, the news from a Public Relations Society of America New Jersey Chapter survey gives a hopeful outlook, but it’s not perfect. A large number of the execs surveyed—71—said they don’t believe their PR partners have done a good job of defining their goals and strategies. “It''s

How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

PR Expanded

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results.

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Survey: Most marketers will spend more on social media in 2015

PR Daily

A Salesforce Marketing Cloud survey reveals 70 percent of the more than 5,000 marketing pros surveyed said they plan to increase the amount of money they spend on paid social media campaigns and marketing. Less than 30 percent of marketers surveyed use platforms such as Viadeo and Tagged, and less than 20 percent use WeChat, Snapchat and KakaoTalk—yet marketers also consider these social media platforms highly effective.