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Business Spring Cleaning: Squeaky Clean Social Media Channels

Spin Sucks

In part one of this three part series, Laura Petrolino shows you how to clean up your social channels and improve your success with this social media focused business spring cleaning checklist.

How Being Generous on Social Media Will Change Your Life

Spin Sucks

Social media can change your life. Paula Kiger shares the curious case of a professor who advised readers to quit social media in order to preserve their careers. The post How Being Generous on Social Media Will Change Your Life appeared first on Spin Sucks.

Make Social Media Profitable For Your Business

Spin Sucks

You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

2015 Social Media Predictions

Spin Sucks

Social Media Predictions. And since we’re already spending so much time looking forward this month as we dug into the nitty gritty of planning, I thought, why not also take some time to make some social media predictions? There Will Be New Social Media Networks.

36 Animals with a Better Social Media Strategy Than You

Spin Sucks

These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks.

Top Annoying Social Media Habits to Avoid for PR Professionals

Spin Sucks

Social media is a great tool to connect and share with others. Eric Sachs shares social media habits PR professionals should avoid. The post Top Annoying Social Media Habits to Avoid for PR Professionals appeared first on Spin Sucks.

Who Owns Social Media?

Spin Sucks

When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” PR Owns Social Media.

How Social Media Affects Search

Spin Sucks

For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. He walks you through the correlation between search and social and how to use both to increase your rankings. By Gini Dietrich.

Five Social Media Trends for 2016

Spin Sucks

It’s the time of the year that everyone talks about their social media trends. I am excited I was given the opportunity to share what I think will be the hottest social media trends for next year. Social Videos. Social videos are exploding.

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How to Influence People Effectively With Social Media

Cision

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.

The Inseparability of Content Marketing and Social Media

Spin Sucks

While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks.

Top Seven Chrome Extensions for Social Media Marketers

Spin Sucks

The life of a social media manager is an endless to-do list. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Here are seven Chrome extensions that promise to make your life much easier.

The Employee Advantage in Social Media

Spin Sucks

Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. This explains why companies that emphasize individuality on social media see a 47.2 Add a Spark to Your Social Media Efforts. By Russ Fradin.

The Dark Side of Social Media

Spin Sucks

I love social media. Sure, we kind of expect to hear about people being stalked because of social media. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. Are You On Social Media All Day?

Your Social Media Behavior Can Hurt Business

Spin Sucks

Your social media behavior can affect your business. Your brand is yours…until you indirectly publicize the name of your employer on your social channels. Once you do that, your profile and your social media behavior become an extension of your employer’s brand.

How NOT to Build a Following on Social Media

Spin Sucks

Do you know how NOT to build a following on social media? The post How NOT to Build a Following on Social Media appeared first on Spin Sucks. Eleonora Israele looks at the five things you shouldn’t do on Facebook, Twitter, Instagram, LinkedIn, and more.

The Social Media Mob Needs to Go

Spin Sucks

By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts.

Handling Social Media Complainers

Rock the Status Quo

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation.

Fourteen Social Media Policy Must Haves

Spin Sucks

But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. ” The Social Media Policy. Your social media policy doesn’t need to be drawn out and overly legal.

Social Media New Year’s Resolutions for 2015

Spin Sucks

That said, I do have a few ideas for New Year’s resolutions relating to social media. Some are specifically for marketers, some are for any of us who use social media. But, thinking visual for your social strategy pays off. Resolve to Keep Social Media Social.

How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

Social Media Checklist: Planning for a Very Social New Year

Spin Sucks

We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. What about earned media?

Ten Social Media Truths About Chatbots

Spin Sucks

To understand the growing power, here are ten social media truths about chatbots. The post Ten Social Media Truths About Chatbots appeared first on Spin Sucks. Facebook recently announced that chatbots will be incorporated into Messenger.

5 New Social Media Tools That You Should Know About

Cision

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about.

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Social Media Use At Work

Spin Sucks

Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? The issue, though, stems from the difference in how people are invited to the social networks.

How to Create a Social Media Content Calendar

Cision

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

Are You Really Listening on Social Media?

Cision

Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.

10 Ways to Improve Your Social Media Small Talk

Cision

Small talk is an essential part of our social interactions. But what about social media? Communication professionals have a message to share on social media, and social customers have a sense of propriety that can’t be circumvented.

Five Social Media Automation Myths Busted

Spin Sucks

Social Media Automation Myths Debunked. Social media is— and will always be—about human interaction, but its utility and sphere of influence extends beyond this. Both individuals and businesses today extensively use social media for news and content discovery.

Five Ways to Measure Social Media Efforts

Spin Sucks

He asked if that included social media. I said it did and he relayed a story to me about how many cold calls he gets from social media experts wanting to start Facebook and Twitter accounts for his business. And trust can be built through the social networks.

Journalists Less Skeptical, More Reliant on Social Media

Cision

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Click here to get the free Social Journalism Study now!

Three Social Media Myths

Spin Sucks

During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. And, I mean she’s not a social media big deal.

Managing Social Media Fatigue

Spin Sucks

She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. Do you have social media fatigue? Managing Social Media Fatigue originally appeared on Spin Sucks on July 28, 2011.

Ten Tips for Creating Influential Content Using Social Media

Spin Sucks

When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. The post Ten Tips for Creating Influential Content Using Social Media appeared first on Spin Sucks.

The FTC and Social Media: You Have to Disclose

Spin Sucks

Your company participates in social media and you often share the work your organization does on your personal social networks. Many obliged the request on their personal social networks, but didn’t disclose PlayStation was a client. By Gini Dietrich.

Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. Digital PR Tip Sheets Online PR cheat sheet content images Social Media StrategyHowever, this is not a one-size-fits-all activity.

3 Reasons Why Social Media Influencers Make Powerful Brand Partners

Cision

But with a closer connection to their audience, expertise on a niche topic and greater engagement , social media influencers could be the better fit. That’s why it makes sense to turn to social media influencers. Best Practices Featured Influencer Marketing social media

Why Companies Should Be Training All Employees to Use Social Media

Cision

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement.

Eight Social Media Tactics Designed for Big Return

Spin Sucks

I was the last docket on the agenda and my job was to rally the troops around using social media for the business. Social Media Tactics Everyone Should Use. There are, of course, going to be some social media tactics you need to do that are unique to your organization.