Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. It served its purpose on me as a six-year-old, but that’s not content marketing. Content is king?
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. The quality of content at many sites is faltering.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. Identify and replace outdated content.
Content Marketing: Four Changes for 2017
NOVEMBER 29, 2016
Do you know what content marketing success looks like in 2017? Do you have a documented content creation process? The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks. Related Stories Develop a More Engaging Content Strategy with Influencers Three Content Approaches that Dominate SEO Five Ways Content Marketing and SEO Can Work Together.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. No, it’s prince.
11 Content Marketing Mistakes to Avoid
APRIL 20, 2015
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way.
Five Ways Content Marketing and SEO Can Work Together
MARCH 8, 2016
When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Rick Riddle looks at ways to do that.
Main Principles of Conversion Content Marketing
APRIL 25, 2016
Kiara Halligan says by using conversion content marketing you'll reap most rewards in 2016. She goes on and shares the main principles of conversion content marketing you need to keep in mind. The post Main Principles of Conversion Content Marketing appeared first on Spin Sucks.
Determine the Right Metrics for Your Content Marketing
JUNE 16, 2016
The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar. Part of the reason people claim blogging is dead is because they're not tracking effectiveness.
5 Must-Have Types of Content Marketing
NOVEMBER 25, 2015
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs. Content marketing isn’t just the written word.
Original Research is Fundamental to Content Marketing
FEBRUARY 24, 2016
Inbound marketing is the most effective method to use if you want to build a following of people that will advocate for your brand. But with so many people creating content that everyone is searching for, it becomes very difficult to produce something that breaks through all the noise. The post Original Research is Fundamental to Content Marketing appeared first on Spin Sucks.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Prolific and High-quality Content. By Rick Riddle.
Finding The Content Marketing Sweet Spot
JANUARY 25, 2016
Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. One day Andy bought a few chickens at a local farmer’s market.
Five Best Practices for Start-Up Content Marketing
DECEMBER 8, 2014
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.
Content Marketing Survey Shows Marketers Still Behind in Metrics
OCTOBER 12, 2016
The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.
How PR And Content Marketing Can Work Together
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. Relax.
Where Does Content Marketing Belong?
MARCH 9, 2015
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to advertisers because, without distribution, your content goes nowhere? Does it belong to marketers because it helps generate leads? Let him create content and distribute it. Communication Content
Top Free Content Marketing Tools for Beginners
SEPTEMBER 21, 2016
To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start. The post Top Free Content Marketing Tools for Beginners appeared first on Spin Sucks.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.
Content Marketing isn’t Just for Marketers Anymore
MARCH 2, 2016
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. The post Content Marketing isn’t Just for Marketers Anymore appeared first on Spin Sucks.
Content Marketing for an Executive-Level Audience
APRIL 4, 2016
Content marketing works in nearly every situation, but you have to know your audience. The post Content Marketing for an Executive-Level Audience appeared first on Spin Sucks. Use the Animated PESO Model in New Business Pitches How SEO and Content Work Hand-in-Hand. Communication Content Be Succinct C-Suite C-Suite audience CTO Dr. Stephen J. I've been.
How to Synchronize Your Content Marketing With an Editorial Calendar
JUNE 9, 2016
Managing content production and media outreach without an editorial calendar it's fairly difficult. In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. The post How to Synchronize Your Content Marketing With an Editorial Calendar appeared first on Spin Sucks.
Five Things Bacon Can Teach Us About Content Marketing
AUGUST 27, 2012
This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Your content can do the same by taking your audience on a trip down memory lane. Your content should follow a similar philosophy. Necessary?
Guitar Center: Content Marketing and Storytelling at Their Best
DECEMBER 5, 2014
Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing It’s no small feat. It’s a $2.3 All told, it sells merchandise through more than 260 outlets across America.
What Star Wars Teaches Us About Content Marketing and PR
JANUARY 19, 2017
Along with entertaining audiences all these decades, the Star Wars series have been a great lesson in content marketing and PR. The post What Star Wars Teaches Us About Content Marketing and PR appeared first on Spin Sucks. star wars: the force awakens useful and relevant content Catalin Zorzini has more.
The Relationships You Must Commit to for Content Marketing Success
SEPTEMBER 8, 2016
With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Influencer marketing is not one and done.
9 Content Marketing Trends That Will Rule The Roost In 2016
DECEMBER 29, 2015
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Want to deliver valuable content in 2016? Episodic Content .
5 Essentials of an Effective Content Marketing Strategy
DECEMBER 1, 2014
Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Below are 5 essentials of an effective content marketing strategy. Content Marketing What isn’t?
What Are Your 2017 Content Marketing Goals?
JANUARY 16, 2017
What skills are you building to reach your content marketing goals for 2017. The post What Are Your 2017 Content Marketing Goals? Related Stories PR Content Strategy: Let’s Talk Shop! Communication Content #ContentChat content goals content marketing goals content marketing resolutions goals laura petrolino Twitter chat
Five Content Marketing Tools to Help Scale Small Teams
MAY 11, 2016
As a small business, it can be challenging to scale your operation to meet the growing demands placed on marketing departments and deliver KPIs that lead to more trust, budget, and staff. Daniel Bliley says you can scale your team—and your content—by “hiring” these five lean and powerful candidates. Comments Thank you! Glad you think so! by Daniel Bliley Interesting suggestions!
4 Ways to Align Your Content Marketing with Your Holiday Promotions
NOVEMBER 16, 2016
And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. If you take time now to make a calendar of your promotions, you can get a high-level view of where your content needs to focus each week. Holiday promotions abound.
Do Content Marketers Compete?
FEBRUARY 28, 2012
recently realized many of the people who agree with this philosophy are also doing content marketing. began to wonder, do content marketers compete? . In marketing, you may have the same goals as other companies, but if you’re doing content marketing, you really aren’t trying to win the same race. What I mean is everyone is a potential partner.
Content Marketing: Use the Five Principles of C.H.A.O.S.
NOVEMBER 4, 2015
In this post, we will discuss using strategy to create, or to fix a content marketing strategy, using this method. . Strengthen your content marketing strategy by communicating with the people who can provide the information that you need. Use this information to adjust and to add to your content marketing strategy. Share content more than once.
B2C Content Marketing Trends: Key Findings from the 2015 Study
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic.
To Have a Content Marketing Strategy or Not…That is the Question
JANUARY 19, 2016
Content marketing lies somewhere between king and queen, yet many of us go about it haphazardly. The post To Have a Content Marketing Strategy or Not…That is the Question appeared first on Spin Sucks. Related Stories Checking Out VR Content Marketwired Survey Shows PR Industry Still Behind The Best of the Best of 2015 Round-ups. Communication Content content marketing checklists content marketing institute content marketing statistics content marketing templates cyrus shepherd MarketingProfs measurement tips Moz Shonali Burke wood street
The 5 Biggest Takeaways From Content Marketing World
SEPTEMBER 11, 2015
Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. The challenge now is to take what the conference has taught, and to apply it to your own marketing strategy.
5 Expert Strategies to Add to Your Content Marketing Playbook
JANUARY 5, 2016
Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1. The Content Marketing Institute stresses you pare down your requirements when deciding what to measure. Think Lean to Win.
Content Marketing with Your Reputation in Mind
MARCH 23, 2016
It's not enough to have great content marketing and have it shared far and wide. The post Content Marketing with Your Reputation in Mind appeared first on Spin Sucks. by Paula Kiger Related Stories Rut-Busting Content Marketing Examples The Future of Content Marketing is Now Seven Tips to Brand Your Business Online. Comments I do too.