Trending Sources

How to Apply SEO Best Practices to the News Release

Spin Sucks

Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. The news release is dead! Long live the news release!

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How SEO and Content Work Hand-in-Hand

Spin Sucks

The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. You've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples.

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Three Content Approaches that Dominate SEO

Spin Sucks

The post Three Content Approaches that Dominate SEO appeared first on Spin Sucks. Five Ways Content Marketing and SEO Can Work Together The Hottest Trends In Digital Marketing Automation. How do you create content that thrives in search engines? Ryan Ferguson shares three tips to create content that stands out, generates results, and increases you search results.

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Five Ways Content Marketing and SEO Can Work Together

Spin Sucks

When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Rick Riddle looks at ways to do that.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search Best Practices Featured Influencers content marketing data-based storytelling Headlines multimedia public relations SEO writingBy and large, digital content, specifically mobile content is the future.

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Two Major Changes to SEO this Year

Spin Sucks

SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. This year, in particular, has been especially harsh on websites that focused a lot of their attention on SEO. Social Media +1 adam justice bing Google latent semantic indexing SEOLatent semantic indexing.

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Calling B t on SEO “Experts” Who Say Meta Tags Don’t Work

Rock the Status Quo

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO. If you have two years of experience in SEO, your truths look very different from someone with ten years of experience. Whoops.

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Feature Content that Answers Questions for Better SEO

Spin Sucks

The point is we have to shake our SEO-addled brains and create content that answers questions people want to know if they are going to buy from us. Create content around those questions and use your SEO brain to work with Hummingbird. The post Feature Content that Answers Questions for Better SEO appeared first on Spin Sucks. By Gini Dietrich. What time is it? The word?

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Five Ways to Improve Your Local SEO

Spin Sucks

This week our guest posts focus on the latest trends in SEO. Every day, more companies learn a bit more about SEO,and every day, competition for  website traffic increases. For small businesses dependent on location, local SEO has become one of the most important search tactics, especially after the  recent Panda update. Five Ways to Improve Your Local SEO using Google+.

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Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? Here are a few common linkbuilder emails coming from SEO people, and the red flags that mark them as linkbuilding. 1.

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How to Use Outreach Outside Your Niche for SEO Success

Spin Sucks

Well from an SEO and link building perspective, you are. In working on SEO campaigns jointly with media relations agencies, we’ve had huge joint success by pivoting away from a client’s core niche, and creating content for completely new audiences. While SEO has been moving away from highly scalable, low-quality link building, links are still the biggest predictor of SEO success.

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SEO Run Amok

Spin Sucks

In fact, if you don’t practice SEO, you obviously don’t ‘GET IT’ and might have poor personal hygiene. There are two common reasons cited for avoiding SEO; both completely unacceptable: 1. What the hell is SEO, anyway? In reality practicing SEO does improve traffic to a blog. FTW. I am King of the SEO Lab. SEO Social Media Brian Meeks hampton stevens the atlanti

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SEO: Why a Focus on Rankings Is So 00’s

Spin Sucks

This week our guest posts focus on the latest trends in SEO. Today: Bringing your SEO efforts up to date by  Brad Shorr. . If your firm is fixated on its search ranking positions, you are dangerously out of date with your approach to SEO. Where to Put the SEO Focus. still works for football, but SEO marketers need a new one. Why Rankings Don’t Cut It. Over to You.

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Is SEO hurting your PR career?

Norton's Notes

I have heard some interesting thoughts this week from various people in the industry, I have also met with a number of SEO specialists who have asked us at Prohibition  if we can help with the outreach phase of their SEO campaigns. value SEO and its importance at keeping our clients at the top of search engines and I believe technical SEO will always remain as a requirement for clients. have argued in my digital PR lectures at Leeds Beckett University that SEO is harming the PR industry up here in the north. Public Relations SEO PR specialists

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Should You Conduct Negative SEO Against a Competitor?

Melissa Agnes

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO? The consequences of performing negative SEO. Is negative SEO a risk you should plan for? But I did. and only 21% said no.

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Optimizing Your Content in the New SEO Environment

Marketwired

Just ask Val Zamulin, head of SEO for ICM Consulting and Media Corporation, a Toronto-based internet marketing company. How to Optimize Your #PR Content in the New #SEO Environment Click To Tweet. Press releases these days have a very limited direct effect on your SEO. Learn the principles of SEO copywriting , much of which can be applied to social media.

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4 Mobile SEO Problems That PR Pros Must Conquer

Shift Communications

Google is about to change the SEO rules again. The post 4 Mobile SEO Problems That PR Pros Must Conquer appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Marketing Public Relations Search SEO This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results.

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Duplicate Content: Two Ways to Avoid SEO Problems

Spin Sucks

This week our guest posts focus on the latest trends in SEO. The beauty of practicing “white hat” SEO is that your refinements are done according to the search engines’ recommendations. His “white hat” SEO efforts allow him to empower brands through search. Download Evolve’s SEO Guide for Beginners to learn more about the industry. How Does Content Get Duplicated?

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5 elements to a powerful SEO strategy

PR Daily

SEO best practices change so frequently that whatever you learn in this post could be obsolete in six months—and become relevant again in a year. Specifically, you’ll want to be sure you have these elements of your SEO game covered: 1. For more on each of these elements, check out Virginia SEO’s infographic below: (Image via An emphasis on social media marketing. 2.

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Social media's effect on SEO

PR Daily

recently listened to a webinar hosted by Spin Sucks and presented by Andy Crestodina titled rather bluntly “ How Does Social Media Affect SEO ” that offered some insight. Marketers primarily use it for SEO benefits. When everything doesn’t perfectly sync up, there is another way for companies to use social as an SEO tool. Can social media really affect search?

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3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy. Content production can be categorized as both on-page and off-page SEO. Create high-quality content.

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Press Releases, Links, and SEO: What You Need to Know

TrendKite

SEO is often cited as a reason for pushing press releases over the wires. PR Strategy SEO Press ReleasesThe thinking goes like this: since Google thinks of a link as a “vote” for your site, widespread wire distribution “gets out the vote” by generating backlinks from as many different domains as possible. Google then counts those votes and you win in a landslide.

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3 reasons your SEO efforts fail

PR Daily

Even with an SEO plan in place, there is a good chance it isn't working the way you hoped. There are a number of reasons your SEO strategy is failing to get you to the coveted front page. If you can't compete with the budgets that many million-dollar companies set aside to ensure first place spots, it's essential to your SEO strategy that you find a keyword path around them.

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SEO Welcomes Storytelling and PR to the “Family.”

Ishmael's Corner

Techniques For Effective Business Communications. I’ve advocated that PR sits in the best position to lead the organic search charge or what I prefer to call “earned search.” As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more.

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Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO. Is blogging for SEO part of your organization''s marketing strategy? Keep posting.

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Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL,  Jessica Torres  shares how she made her blog Cavy Savvy a success using smart SEO. 3.  Google Penguin 2.0 vs. Black Hat SEO. Writing Effective Alt Text For SEO. So it’s all downhill from here.

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How PR can Put the Search Back in SEO [UML]

Sword and the Script

It seems to me that no single on-page SEO technique matters insolation.  In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO.

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How PR and SEO are coming together

PR Daily

The Cline Group sees the PR/SEO integration as a seven-step process: Set goals and key performance indicators. Search engine optimization is the practice of making your content findable in the right internet search context. Until recently, it hasn’t been a huge focus for the public relations industry. That’s changing rapidly—and it’s a much-needed, quite welcome change. Research audience.

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4 ways to marry SEO and content marketing

PR Daily

In more recent years, the importance of SEO diminished with the emergence of content marketing. Some even began to call content marketing the new SEO, because it performs the same function—but also enriches the online experience of potential customers. However, SEO’s role is still strong. SEO and content marketing teams that work collaboratively achieve the best results.

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Is Seo a waste of time in the PR world?

Paul Stallard's PR Blog

Companies have launched websites packed full of SEO friendly text that say absolutely nothing and look hideous. If I looked at the quality of leads we have generated over the past five years and where they have come from I think I can safely put my neck on the line and say that I personally think SEO is a waste of time unless it is connected to great content.

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Goodbye, SEO: PR is the new king

PR Daily

Those Wild-West days of SEO are now recalled with a chuckle and an eye roll. Gone are the days of SEO kings. It’s so intense that many online are crying over the death of SEO and PR as an industry. Did your campaign heavily rely on SEO? New SEO. Remember when you would search for something and come across a website riddled with nonsense words? The old ways.

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4 SEO tactics for content creators

PR Daily

This article was originally published on PR Daily in October 2014. According to the annual Ranking Factors Study from Searchmetrics , Google has made some big changes in how its algorithm evaluates content. Many of these updates play right into the hands of PR pros, content marketers, and anyone else responsible for creating and publishing digital content. Go long. The result? Sarah Skerik.

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Google+: The Social Platform We All Love to Hate

Spin Sucks

Kimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently. Google+ Social Media facebook Google Google+ page indexed content niche communities Quality vs. Quantity relevant content SEO marketing SEO rankings seo tool Small Business Snapchat social network Twitter valuable content walmart

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Back to Basics: Content-Based SEO for Blogging

PR 20/20

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. But these are blogging SEO basics, so let’s get real. Alright, that was your brush-up on content-based SEO for blogging. Select keywords for your blog post.

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Do news releases REALLY help with SEO?

Communications Conversations

In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” So, I ask again: Do garden-variety news releases really help with SEO? Instead, put your resources to better use when it comes to SEO. In my perusing of Linked last week, I came across this post from Nancy Shenker, CEO of the ONSwitch.

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How PR pros can use SEO strategies

PR Daily

SEO and PR have long been distinct, with SEO based on numbers and PR being the more creative side. Over the years there emerged a dance that began with unscrupulous SEO companies finding ways to falsely generate backlinks that looked powerful to Google’s robots but did not provide the voting weight that Google was looking for. Technical SEO. The Google two-step.

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Why SEO is Vital for PR Content

The Proactive Report

In this webinar Sally Falkow, President of PRESSfeed, and Lisa Buyer, CEO of The Buyer Group and columnist for Search Engine Watch, will discuss the report and the opportunities, barriers and challenges PR pros have learning SEO. SEO opportunities. 3.  SEO challenges. 4.  FREE WEBINAR. APRIL 22, 2015. 10 AM PDT  1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now  every PR practitioner knows how to do it – and does it on a regular basis. Not so. Webinar Content: 1. 

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Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

When my company disappeared from Google’s search results, I spent a lot of time considering my options. I was no longer working with the SEO company I hired in 2006 so I was on my own. But it had several advantages other than SEO. Every business owner needs to know something about search engine optimization. And we’d held those positions for several years. enjoy writing.

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5 Technical SEO Basics and How to Check if You’re Doing Them Right

Edelman

Uncategorized Alyssa Esker Digital Friday5 Google Search Console Google’s algorithm search engine optimization SEO SEO Quake Stephan van der Niet

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SEO Relevancy: Assessing the Value of Schema

Spin Sucks

The goal was to allow webmasters and SEO experts to improve how their websites appear in search engine result pages (SERP), increase click through rates (CTR) for higher visibility, and drive more relevant web traffic. Adam Justice , who recently blogged about major changes to SEO in 2012 , said that prior to Schema, Most site developers didn’t properly tag or use the correct markup on their pages. asked Emily McClendon at Nebo Agency , an Atlanta-based interactive agency ,who specializes in SEO best practices, why more sites aren’t adopting the Schema vocabulary.

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