Your YouTube Plan is Not the Same as TV
NOVEMBER 5, 2014
By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. However, many marketers mistakenly approach YouTube with the same playbook they use for TV. push-pull medium such as YouTube requires a strategy to deliver the engagement you want. personalized video portal.
You Can Be the Next YouTube Star
JULY 2, 2012
But the portion of the podcast I found most enlightening was when we talked about fame from YouTube. YouTube Partnerships. A few weeks ago, YouTube launched its partnership program , which is meant to help video creators either amplify their work or create a YouTube-based career. We are the service and YouTube needs us to create more videos so they can sell against it.
YouTube's evolution as a marketing vehicle
APRIL 24, 2015
I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. More than 100 hours of video are uploaded to YouTube every minute. One of the more staggering statistics that speaks to the site’s ubiquity is that 61 percent of Americans had watched 75.6
YouTube cuts 30-second ads that users can’t skip
FEBRUARY 21, 2017
The annoying 30-second commercials that play before YouTube videos will soon be a tactic of the past. CNet reported : To the surprise of no one, most viewers are not fans of YouTube ads. more than half of YouTube’s video views come from mobile devices —and clears out what’s becoming a relic of advertising yesteryear. that's been focusing. more and more on video content.
LinkedIn, Twitter and YouTube adding options
APRIL 10, 2015
Twitter refines searches; YouTube courts advertisers. YouTube is taking steps to enhance its offerings to advertisers. According to Marketing Land , YouTube cards—introduced for its videos in March—will soon afford advertisers a way to promote other videos or playlists and later on will offer links to advertisers’ websites. billion. Retaining those eyeballs.
5 Tips on Creating an Extraordinary YouTube Channel for Your Brand
NOVEMBER 11, 2015
Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute. Here are five tips on how you can make your YouTube channel a success, from the ground up. 1) Know that goals aren’t just for soccer. Why are you joining YouTube? Leave a comment!
How to Optimize a Business YouTube Channel
Solo PR Pro
OCTOBER 14, 2014
With YouTube being the top site for video (and with the benefits that come from being Google-owned to boot), brand managers and communication pros should ensure they’re taking every step to leverage this asset. Throwing a video up on YouTube is easy, but taking a little extra time to get the most out of the platform can yield great results. The infographic below lists some valuable insights and handy tips to help you optimize a business YouTube channel: Getting Started
New Ad Products on YouTube, Facebook and Pinterest
MAY 16, 2016
Uncategorized Aileen Aquino Facebook Pinterest Social Media Twitter youtube
Report: YouTube branded content views up 55 percent from 2014
JULY 21, 2015
That’s one major conclusion you can take from YouTube’s first report on branded content. Consider some of the report’s findings, which looks solely at the top 100 brands that use the platform: Brands published four of the top 10 trending videos on YouTube in 2014. If video isn’t a major part of your content strategy, it should be. Branded videos saw 18 billion views in 2014.
Red Bull director shares 4 ways to dominate YouTube
JANUARY 19, 2016
Red Bull is the second-most-viewed video brand, with over 5 million subscribers to its popular YouTube channel. So if you’re creating a two-minute YouTube video, you’ll typically want 20 to 30 shots. The best time to drop a Vine or YouTube video? Watching video is the No. online activity. Embrace storyboarding. He recommends storyboarding your entire shoot. Emphasize sound.
YouTube helps small-scale marketers with video ads
JUNE 20, 2016
YouTube is making it easier for small business advertisers with low budgets to make commercials. The Google-owned video streaming company will offer three new services through its new app, YouTube Director. Execs say YouTube’s ad service will provide each business with an approved filmmaker to shoot a commercial if a business pledges to spend $150 on advertising. Image via
6 pros and cons of using YouTube for marketing
JANUARY 9, 2017
YouTube is ready for the challenge, with 300 hours of content uploaded every minute. Should you use YouTube to embrace video this year in your content marketing strategy? Consider these pros and cons that can help you decide if the platform is right for you: The pros of YouTube marketing. 1. Unlike Vimeo and its subscription plans, YouTube a free video-hosting platform.
4 reasons PR pros should use YouTube Live
JUNE 28, 2016
Live streaming is nothing new on YouTube— except that soon, creators and brand managers will be able to go live from their mobile devices. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands,” read the company’s blog post announcement. Here are four reasons why YouTube Live should be on every PR pro’s radar: 1. Here are 10 ways to reach them.
Can Product Review YouTuber’s Become Brand Ambassadors?
Rock the Status Quo
JANUARY 1, 2015
Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? A bit cumbersome, maybe, but crystal clear. If it were me, I would post a comment on the YouTube video, then share it everywhere. Inner tubers, even. Check it out. Why not thank them? Wouldn’t it be fun? Recognize them.
Shake it up: 3 insanely refreshing YouTube tips
SEPTEMBER 7, 2016
The fewer cooks in the kitchen, the better,” says Webby-winning video producer Ty Stafford, who helped populate Red Bull’s YouTube channel before joining Omelet as content strategy manager. webinar “ Dominate YouTube: Create a Popular YouTube Channel with Winning Videos ” to launch or improve your video presence. 2. Forget brainstorming—try “brewstorming.”. Why limit yourself?
Google lets marketers target consumers through Gmail, YouTube
SEPTEMBER 29, 2015
On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. On Tuesday, Google also introduced Shopping Ads to YouTube advertisers. Using Google merchant data, marketers can promote their products directly within YouTube videos. Marketing Land’s. personally think it is a mistake.”.
Mainstream media versus YouTube Influencers – Which has the bigger audience?
JANUARY 3, 2017
Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. In many cases, these YouTubers have bigger audiences than mainstream media shows (the video below posted by Neistat had almost 8 million views as of the the pub date of this post). Yet, many of these big-time YouTubers are exceeding those mainstream media reach numbers. 2016 was a good year for influencers.
5 More Cures To Revive Your YouTube Video Channel
OCTOBER 7, 2014
Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search. Condition: Your YouTube Icon Is Buried.
YouTube, Rhetoric, Yusuf Al Khattab and Me
OCTOBER 11, 2012
At night, I watch YouTube. With great curiosity, I looked him up on YouTube and, as often happens, got lost in the rabbit hole of YouTube videos related to the searched subject. But what struck me more than any of the speeches was the ad YouTube decided to show me at the top of the screen: The most innocent looking Muslim singles dating ad you could ever see. Daniel J.
Marketers will soon be able to target YouTube users based on search history
JANUARY 23, 2017
If you start to feel creeped out by the coincidental nature of your YouTube ads, don’t worry. YouTube’s parent company, Google, is now enabling marketers to target their ads on the video platform based on your search history. company such as Dyson could theoretically target its ad to play during the next video you watch on YouTube. It’s brilliant and a little scary, right?
Disney drops YouTube star PewDiePie over anti-Semitic content
FEBRUARY 14, 2017
Such is the case with Swedish YouTube star Felix Kjellberg, known to his followers as “PewDiePie.” At 27, Kjellberg has amassed a gigantic following: More than 53 million people are subscribed to his main YouTube channel, which has roughly 14.7 That didn’t stop him from nabbing partnerships with YouTube, Google and Walt Disney Co. billion views. On Jan. The Washington Post.
How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Wistia youtubeShould you include videos in your social media marketing? And if so why? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. Shane Barker has five really good tips to get your started and over the hurdle of having to do "one more thing.".
Six Effective Ways to Repurpose Content and Generate Traffic
JUNE 8, 2016
Communication Content Create a Powerpoint Template create a webinar create an ebook create engaging content ideas create traffic generating pieces of content infographic make a video Moz podcast podcasting produce great content Rand Fishkin repurpose content SEO juice Slideshare presentation vlog ways to repurpose your content youtubeHere are some ideas.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Now you have access to the Google Play Newsstand to publish and monetize your work, Google, YouTube, and Google+. Of course, you can’t do any of this without Google Analytics, which has its own tutorial in here, and it has how to attract loyal viewers on YouTube and how to keep your accounts secure. YouTube Newswire. The By Gini Dietrich. But not to a computer.
What PR and Marketing Leaders Can Learn From PewDiePie
FEBRUARY 18, 2016
Sarah Clark provides four leadership lessons learned by YouTuber PewDiePie. entrepreneur Leadership Engage your community Felix Kjellberg industry leaders leadership lessons Mitchell remain authentic Starbucks strategic integrated marketing take calculated risks YouTuber PewDiePieWhat can you learn from the phenomenon that is PewDiePie?
Thirteen Ways to Get the Best Out of Networking
SEPTEMBER 29, 2015
There are certain things I will give you: Presentations that are also on Slideshare , videos we’ve posted to YouTube , even webinars that cost you an email address. entrepreneur Time Management foiled cupcakes inside martin waxman networking leech New York Times PR professional advice Slideshare staci king type OO Webinars youtubeBy Gini Dietrich. ” Type OO. Not happening.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
YouTube. Look, Google owns YouTube. If you create video, get them on YouTube (not Vimeo!) For two reasons: 1) See the note above in the YouTube section about Google; and 2) I mentioned yesterday that Danny Brown is doing a test on his blog by installing Google+ comments. By Gini Dietrich. Two ends of the spectrum and lots of smart comments in between. Here’s how.
YouTube and Pinterest seek to stop spam
FEBRUARY 24, 2015
YouTube and Pinterest are combating spam and rogue advertising on their respective platforms. YouTube’s move may be the more controversial of the two, however, as the service aims to stop video makers from putting overlay brand logos (graphical title cards) on their videos. They can still have overlay sponsor cards if they cut YouTube into the deal. Image via
Disney, Google team up with YouTube stars
AUGUST 3, 2016
It’s the summer of the YouTube star partnership. The Walt Disney Company and the Olympics are linking up with some of the most popular YouTubers to deliver content to their massive audiences. Google is sending more than a dozen YouTube stars to Rio de Janeiro for YouTube’s new Olympic Channel. Disney will roll out a new episode every week. It’ll launch Aug. Image via
Google to defend YouTube creators in fair use cases
NOVEMBER 20, 2015
YouTube has been in the middle of these copyright infringement battles for years, but now it’s stepping up to help its community of creators fight back against unfair claims of intellectual property theft. YouTube will now protect some of the best examples of fair use on YouTube by agreeing to defend them in court if necessary. In the U.S. reports. Ars Technica. Image via
Is YouTube really worth six times more budget spend in 2016?
APRIL 21, 2016
An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. Google has also called for advertisers to spend 24% of their entire advertising budget on YouTube. engagement on YouTube (from 29.4m
Friday fun: great YouTube parodies
MARCH 13, 2014
Do you have any favourite YouTube or Twitpic parodies? Please share in comments below … social media youtube #firstkissvideo dumb ways to die ellen de generes parody selfies stephen yarwood Parodies are fun, aren’t they? Once upon a time they were the preserve of comedians, TV shows and other professionals in the media and entertainment industries. Best photo ever.
Quality vs. Quantity: Hero, Hub, and Hygiene Content
SEPTEMBER 8, 2015
The YouTube Hero, Hub, Hygiene model is a helpful framework that lays out different classes of content and provides a useful analytic tool to review your content strategy. Communication Content brooks gibbins crazy egg deloitte football money league fintech collective Google analytics hub hygiene model lucky orange said business school university of oxford youtube heroBy Tom Elgar.
Twitter, YouTube, Facebook and Microsoft vow to cut off terrorist content
DECEMBER 7, 2016
Facebook, Twitter, YouTube and Microsoft have pledged to come together to stop the spread of terrorist content online. In a time of growing divisions and increasingly negative online commentary, social media and tech companies are making a stand. Participating companies can add hashes of terrorist images or videos that are identified on one of our platforms to the database. Techcrunch’s.
How YouTube Influencers Will Help Your Holiday Marketing
PR in Your Pajamas
DECEMBER 3, 2015
What Is PR and How Do You Get It haul video holiday marketing influencer marketing vloggers YouTubersHere’s a treat for you: stats and tips for your holiday influencer marketing. Let us know what this inspires you to do! – Elena. Is your holiday marketing in full swing? YouTubbers or vloggers, as many like to call them. 68% of shoppers prefer product videos from “people like me”.
Gin and Topics: Triumph the Insult Dog and Cats Playing Patty Cake
JUNE 22, 2012
Super freaking brilliant YouTube ad campaign! 4. Social Media Top 5 cats playing patty cake Conan O'Brien gin and topics jack mcbryer jordan knight marc girolimetti mister rogers Negative comments old navy triumph the insult dog weiner circle youtube advertising youtube commentsIs anyone a dog whisperer? And, let’s be real, 4 a.m. is early even for me. Thank You Hater !
The Three Tiers of VR and 360 Video Distribution
MAY 3, 2016
Uncategorized 360 video Adam Hirsch Digital Facebook Virtual Reality VR youtube
As newspaper criticism fades, YouTube video essay flourish
MARCH 23, 2016
In YouTube’s golden era, video essays are winning over millennials. In Honest Trailers, an essay produced by the YouTube channel Screen Junkies, the creator criticizes a single movie. For example, former MSNBC producer Evan Puschak published The Evolution of Batman’s Gotham City to the YouTube channel The Nerdwriter. Connect with him on. Twitter. LinkedIn. Image via
Jeb Bush turns to Twitter, YouTube for first presidential race messages
JUNE 15, 2015
Add Jeb Bush to the list of 2016 presidential hopefuls who made their first volleys via social media and YouTube. Bush tweeted this image of his campaign logo Sunday: pic.twitter.com/PTcgx420KC. — Jeb Bush (@JebBush) June 14, 2015. Reactions to Bush’s new logo were mixed. pic.twitter.com/cOQ8IU2loj. Oliver Willis (@owillis) June 14, 2015. mike murphy (@murphymike) June 14, 2015.
Orchestrating Viral Social Media? Claiming #AlexFromTarget
NOVEMBER 13, 2014
After spreading the word amongst our fangirl followers to trend #AlexFromTarget, we started adding fuel to the fire by tweeting about it to our bigger YouTube influencers. By Eleanor Pierce. If you’re friends with any teenaged girls on social media, you may have heard about #AlexFromTarget. His name tag identified him as Alex. They weren’t all swooning teenagers … but plenty were. Perhaps.