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4 PR Trends for 2017


When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. Look for this PR trend to create more action next year. Yep, hundreds.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels. The takeaway for PRs?

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Five Social Media Trends for 2016

Spin Sucks

It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. It’s proven to work and this will continue to be a trend next year as well. The Social Media Trends, They Are.

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The Five Communications Trends for 2015

Spin Sucks

By Gini Dietrich On the fifth day of Christmas, Spin Sucks gave to you… five communications trends, four free webinars , three strategy games , two  Crazies secrets , and the PR win of 2014. How clever are we to get the stuffy old, SEO-laden communications trends aka predictions in here in a fun way? Communications Trends for 2015 Conversion of media. Yay for my content team!

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Ad Blocking & PR: Trends & Opportunities


Featured Trends ad blocking PRWhile ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. While some contest PageFair’s estimated cost , nobody can question the growth in ad blocking. Some forms of compromise are emerging. Alternatives to advertising.

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Eight Social Media Trends for 2012

Spin Sucks

To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to pay attention to for next year. 2012 Social Media Trends. Welcome back to the real world! Results. Um, yes!

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Top 10 Digital Branding & Marketing Trends for 2017

Borenstein Group

Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The post Top 10 Digital Branding & Marketing Trends for 2017 appeared first on Borenstein Group. It’s time to re-evaluate and rebalance the digital approach for your company. Use it or lose it. Psych: It’s Your Data. It’s Not What You Do, It’s Where You Do It. It’s the Content, Stupid.

Eight Digital Marketing Trends

Spin Sucks

thought we could take a look at our predictions for 2012 trends – now that we’re nearly 3/4 of the way through the year – and see how we did! Following is a list of of trends we predicted for 2012 last November. also think some of these are very much trends while others are things we’re pushing the industry toward through the Spin Sucks version. Results.

The Personalized Experience is a Marketing Trend for 2017

Spin Sucks

The recent State of the Connected Customer shows a pretty big marketing trend for 2017 in the personalized experience. The post The Personalized Experience is a Marketing Trend for 2017 appeared first on Spin Sucks. Marketing Trends Big data data analysis data collection predictive intelligence salesforce research Starbucks state of marketing state of the connected customer

Three Public Relations Mega-Trends in 2017

Shift Communications

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Want to find out what’s trending on Instagram so you can adapt your own Instagram strategy? cta] The post Three Public Relations Mega-Trends in 2017 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Content Shockwave.

The Hottest Trends In Digital Marketing Automation

Spin Sucks

The post The Hottest Trends In Digital Marketing Automation appeared first on Spin Sucks. By choosing the right marketing automation software for your business, you will find success at driving leads and making sales. Mollie McDonnell has more. Related Stories The Problem with Marketing Automation Is Marketing Automation Cheating or Just Slightly Creepy?

Eight PR Trends for 2016

Spin Sucks

On the eighth day of Christmas, Spin Sucks gave to you…eight PR trends,  seven PR blogs , six must-watch PR webinars ,  five PR books , four PR podcasts ,  three productivity tools ,  two Spin Sucks Crazy secrets , and the one PR tool you need for 2016. Let’s talk about PR trends, shall we? The Eight PR Trends for 2016. Measurement has to be one of the PR trends of 2016.

The 2016 PR Trends…How Did the PR Industry Do?

Spin Sucks

But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends. The post The 2016 PR Trends…How Did the PR Industry Do? Communication Trends blab content marketing content marketing institute inner circle livestreaming madison logic MarketingProfs michael smart outbrain paid amplification Ragan Shonali Burke slack social pr tony gnau virtual realityIt's the time of the year that everyone and their brothers makes predictions for the following year. appeared first on Spin Sucks.

PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

The post PR Looks At Content Trends For 2017 appeared first on Crenshaw Communications. From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. look at the year in review offers some clues as to what 2017 year has in store. Here Video goes vertical.

Why are PR and marketing ignoring the hottest video trend?

Holtz Communication + Technology

An important video trend has been gaining momentum for some time. Given the communication world’s slow uptake of trends, that’s hardly surprising. Despite the popularity of these videos, and the increasing number of them, there has been virtually no adoption of the technique among public relations, corporate communications, and marketing. Differently how? seconds vs. 2.5

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked up your copy of the book, but to spotlight some of the research in a more visual way, I wanted to share a short summary of every trend along with a visual and one story from the book to illustrate each one. Events.

9 Content Marketing Trends That Will Rule The Roost In 2016


You’ll need to embrace the trends of tomorrow to stay ahead in the game. So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. This was a winner last year and it’s still here, the “visual” trend. With 3.65

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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of


Here are three marketing trends you need to be aware of as we head into the final quarter of the year. How do you know which trends will work best for you? Featured Social Media Trends live streaming video marketing trends social media trends video marketingAs frequently as marketing changes, it’s important to stay ahead of the curve as much as possible.

Pitching Tech Trends with CRN Managing Editor Phil Harvey


After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. like it when vendors dig deep and find real (market or proprietary) data that shows growth potential or larger technology trends. As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. Honest.

How to Find Trending Topics Like an Expert


When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. There are ancillary tools to find “trends,” and there are trending tools on sites like Facebook (whose primary limitation in this regard is that people don’t search or discuss topical events as they do on Google or Twitter ). Google Trends.

#SMWChicago: Trending Topics from Days 1 & 2


Want the latest trends on what drives travel decisions? Day 1: 1871’s Howard Tullman Presents Top Tech Trends for 2016. 1871 CEO Howard Tullman speaks about 12 top trends impacting technology and the way businesses interact with consumers. He says the same trends apply to B2B interactions, as well. Featured Trends Social Media WeekHappy reading! ” 3.

Top Trends From State of the Media 2016


Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. 1. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 Featured Trends media relations State of the MediaFor our newest findings, check out  the State of the Media 2016 Report! Mobile.

Top 5 Music Festival Trends


Uncategorized 360 degree data Digital Elizabeth Pigg Friday5 influencer Lollapalooza Mobile music gives Radio Frequency Identification RFID Spotify Trends VR

3 Tech Trends PR Should Care About

ImPRessions - Crenshaw Communications

Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns. New in content-sharing: audio. Tools for streamlining the work of PR.

The Present & Future Tech Trends PRs Should Prepare For


We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector.  Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Emerged Trends.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare? WEBINAR: Cisco shares its best brand journalism and social media tips. When it comes to length, 500-1,000 words is still the sweet spot; 61.3

Key Digital Trends for 2017 | Study by social@Ogilvy


As 2017 begins, agencies and brands are looking to key trend measurements. The fourth annual Key Digital Trends report for 2017 has been released, all thanks to two of Ogilvy’s digital and innovation leaders, Marshall Manson, CEO at Ogilvy PR, and James Whatley, Planning Partner – Innovation at Ogilvy & Mather London. This post appears courtesy of Ogilvy.

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Six Near-term Trends Influencing the Business of Marketing


Uncategorized content marketing David Armano Digital digital ecosystem digital trends Influencers media ecosystem mobile first

B2C Content Marketing Trends: Key Findings from the 2015 Study


The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? Content marketing is not a passing trend. into) a more formal discipline.” certainly was.

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Journalism and News Trends for PR Pros


Facebook recently launched Signal , a tool for professional journalists around trending items, in the hopes of getting journalists to use Facebook as a news source. Twitter users are more likely to follow individual journalists than institutional accounts , and 94 percent get news from following accounts or from timelines, rather than searching or clicking on trending topics.

Upcoming PR trends to watch

PR Daily

The public relations industry is ever-changing. Within five years, it will undergo extensive changes in response to new technologies, additional communications channels, increased demand for content and greater use of data, PR agency and corporate leaders report. Predicted changes in PR. Owned, shared and even paid media will become increasingly important. percent a year over the next five years.

9 digital trends reshaping PR

PR Daily

My topic: Digital trends reshaping the PR industry. My angle: To talk, not about the trends everyone is talking about (hello content marketing and emojis), but instead about the trends bubbling up just below the surface, those trends that will impact our work in the years to come–not necessarily right at this moment. PR folks can use that to their advantage.

The 4 Measurement Trends PR Pros Should Watch


So what are four of the biggest PR measurement trends? 1. Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. Still, for most variables, data was expensive, limited, lagging or all three. Click to enlarge.

3 Key Trends Influencing the Future of Communications


Thought Leadership Communications future measurement media Trends*This article was provided by Cision , a PRSA partner. The Media and Communications industry is evolving rapidly. With new technologies and innovations emerging every day, our roles become more challenging and complex. So how can you ensure your brand is prepared for the future? Earned Media’s Increasing Importance.

One Social Media Trend

Spin Sucks

His question is: If you can hang your hat on only ONE trend for 2012 that you aren’t currently using, but predicts you will be — that trend is what?? What trend do you see coming that you’re not currently using, but will be soon? Social Media Trends Arment Dietrich facebook question of the week ryan coxThis week, I have a little contest for you. repeat.

2016's top digital marketing trends

PR Daily

Step back for a moment and consider how marketing trends have evolved since 2010. Current trends have emerged that portend a future where brand storytelling could be unrecognizable in less than a decade. For now, Speakerbox has identified six marketing trends that you should be watching in 2016: 1. For more on these trends, check out the infographic below

2015 Media Trends and State of Online Newsrooms

The Proactive Report

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. The Trends. DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Magazine.

How to Harness Trending Content for Your PR Strategy

Beyond PR

It takes a lot of time, money and manpower to identify trending content via news or social media and infuse it into your marketing or communications strategy. Trends are fast-paced, but that doesn’t mean you shouldn’t test the waters before jumping in. As fast as trends come, they also go. Taking too much time to take advantage of trends will result in a missed opportunity.

Identify trends to become a thought leader

Shift Communications

Take enough snapshots and you’ve got a movie; take enough data snapshots and you’ve got the makings of trend analysis. These are the keys, the trends that are difficult to see in the raw data itself. Knowing that the topic has trended upwards so strongly in the last month, a thought leader would naturally create more content on that topic and related topics.

Is Announcing a Termination the New Business Trend?

Spin Sucks

But then she made this comment, which speaks to the business trend we all discuss around transparency and authenticity: In contrast, however, HubSpot takes the lead in a growing business trend that is encouraged and this is transparency to not only their employees, but their stakeholders at large. The Business Trend of Transparency. The intention was good and fair.