Ten Ways to Enhance Your Creativity
JULY 12, 2016
Have you ever had one of those days where no matter how much thought you put into it, your creativity is totally gone and you have a complete mental block? Niraj Ranjan Rout shares 10 ideas to help get your creative juices flowing. The post Ten Ways to Enhance Your Creativity appeared first on Spin Sucks. We've all been there. by Corina Manea Thanks, Niraj. Oh and.
Creativity in the Workplace is Dying and it’s Our Fault
DECEMBER 22, 2016
How do you treat your creative team? Bill Clifford throws a challenge to business owners: Change the way you think about creative work and your creative team. The post Creativity in the Workplace is Dying and it’s Our Fault appeared first on Spin Sucks. Related Stories Ten Ways to Enhance Your Creativity Creative Marketing the April Fools’ Way Five Content Marketing Tools to Help Scale Small Teams. know your creative team ninja pay creative minds to be creative value your creative team Who Qualifies As A Creative
Creative Marketing the April Fools’ Way
APRIL 1, 2015
By Laura Petrolino Every year I anxiously wait as the creative marketing minds of organizations around the world roll out some of the most hilarious and inventive corporate April Fools’ pranks. Some come from organizations such as West Jet (we love our Canadians ) or Google who are well known for their creative marketing tactics. Break Out of Your Rut So where do you start?
Get Creative with Internal Communications
OCTOBER 27, 2014
Apply a fresh lens, add a layer of technology, and get creative. The post Get Creative with Internal Communications appeared first on Spin Sucks. Communication Internal communication technology communications ambassadors communications procedures creating sharable content creative internal communications technology for internal communications using video for internal communications
Can You Teach Creativity? The #PRStudChat Community Shares Insights
NOVEMBER 24, 2015
Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level. The post Can You Teach Creativity?
Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community
FEBRUARY 1, 2016
Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. 16th for a Discussion on #Creative #Content to Excite Your Community appeared first on Deirdre Breakenridge. Read more. … Read more.
Creative Storytelling as the Soul of B2B Marketing [UML]
Sword and the Script
FEBRUARY 4, 2017
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table? Marketing PR B2B creative marketing storytelling unscripted marketing
4 Ways to Spark Creativity in PR
DECEMBER 14, 2015
PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing. Creative PRGamestorming. ideas. TED talks.
Creative Marketing by Bob the House
FEBRUARY 25, 2015
In case you missed Laura Petrolino ’s blog post about me and some creative marketing for boring industries , here’s the backstory: I’m selling a house. Creative Marketing. Rather than just doing the same-old-same old marketing tactics, I decided to do something creative. Enter creative marketing. Creative Marketing for More than Just Real Estate. And Bob.
How Amazon Might Accidentally Kill Creativity
The Influential Marketing Blog
JUNE 23, 2015
To some degree, creative thinking has always been like that. It can take a lifetime to build up enough experiences and insights to be able to solve the ultimate creative challenge in an instant. That is why compensation models for creative professionals are so flawed … because they reward time spent instead of insights delivered. I rely on books. Today there are 1.5
Five Keys to a Successful Working Relationship With Your Creative Counterparts
JANUARY 20, 2015
Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. So when you need to outsource creative and design elements for your public relations programs, what should you take into account for a successful working relationship with your creative counterparts?
Are Schools Killing Creativity?
OCTOBER 27, 2011
His creative spirit needed an outlet, but it was so stifling in there. Most students receive a one-size-fits-all solution, not the creative or critical thinking they need.Kids don’t learn the same way. Post-industrial economies rely on creativity and inventiveness. Problem is, we rarely ask our students to think creatively. Are Schools Killing Creativity?
8 activities to jump-start your creativity
AUGUST 23, 2016
Working on a crossword puzzle, playing a writing-prompt game or even playing Cards Against Humanity can help spark your creativity. 3. Using a thesaurus and listing words related to your topic may also jumpstart your creativity. Neil Gaiman. We’ve all been there. Unable to call up the right words, we stare blankly at our screens and grow increasingly frustrated. Let’s find out.
Everyone Wants Creativity in Communications. What’s Holding It Back?
DECEMBER 23, 2014
Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. But communications and specifically PR seem to rate a click above email marketing on the creativity scale. Forget the football game.
The Value of Creative Collaborations
APRIL 21, 2015
We are doing this type of creative work in other venues. Our advantage in PR is that our creative work stimulates earned media and thereby social conversation, as in the case of Photoshop with 4.8 Today Edelman will be hosting the Sundance Institute’s New Frontier Day Lab storytelling program. million media impressions. Edelman client.
7 Ways To Spark Creative PR Ideas
ImPRessions - Crenshaw Communications
FEBRUARY 25, 2016
As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. Struggling to write creative content or come up with high-impact ideas for a new launch? Hardly. Try a survey.
5 Tips to Get in Your #Creative #PR Groove
MARCH 12, 2015
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm.
5 techniques for boosting PR creativity
SEPTEMBER 6, 2015
Here are five tricks for fighting stagnation and fostering creativity in your work. 1. According to a recent study , there’s a reason why creative folks often huddle over their laptops in coffee shops. The caffeine doesn’t hurt, but what actually seems to spark creativity is the noise level. Environments that are too loud tend to stifle creativity. 2. Never fear.
7 ways to reignite your creative spark
APRIL 2, 2015
When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital. Creativity, after all, is two unrelated concepts coming together in a new way. Bounce ideas around. Take a break.
4 Creative PR Ideas for Crisis Communications
Sword and the Script
NOVEMBER 4, 2014
Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Related Content: Art or Science: Creative Marketing and PR. Creative PR Ideas for Blended Media. Sexy and Creative PR Ideas. Time hacks – crisis PR demands speed.
BORENSTEIN GROUP PROMOTES DOMINICK TERRY TO AGENCY’S DIGITAL CREATIVE DIRECTOR
JANUARY 20, 2017
Borenstein Group is pleased to announce it has promoted Dominick Terry, its digital designer, to the position of the agency’s Digital Creative Director. Borenstein, founder and CEO, “Dominick exemplified innate leadership qualities, creative thinking, and an insatiable appetite for innovation. He brings his A-game to every digital marketing project.
Creative Destruction and Overturning the Economy
OCTOBER 6, 2011
Creative Destruction and Overturning the Economy originally appeared on Spin Sucks on October 6, 2011. Business Growth entrepreneur Leadership cooperative rivalry creative destruction economy nascar rusty speidelToday’s guest post is written by Rusty Speidel. Are you kidding?? Why would I want to cooperate with my rivals? Think of the risks! Need money? Need an audience?
5 Digital Tools to Capture Your Creative Marketing Ideas
Stern + Associates
JANUARY 20, 2017
The post 5 Digital Tools to Capture Your Creative Marketing Ideas appeared first on Stern Strategy Group. Marketing/Advertising Marketing/PR Strategy Public Relations/Communications brainstorm Creative Strategy marketing ideasMarketers and comms pros are ideas machines. It’s what we do! But let’s face it. How many of our ideas are merely forgotten thoughts, fleeting nuggets of a concept, if.
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
And yet, Forbes contributor, Aaron Perlut , called the campaign “brilliant” and called for more PR pros to use creativity like this instead of executing campaigns that require, Bullpens full of interns emailing news releases that are not, in fact, news; or calling and leaving scripted voicemails for reporters that do little more than irritate the recipient. I don’t disagree.
On Creativity and Content
JANUARY 26, 2012
But the biggest tool we have is our creativity. And it’s this creativity of Erin’s that I hope to showcase here on WUL. Which is why I asked, at the start of this post, how much are you showcasing your creativity by mixing up your content? Kami Huyse uses her creativity to write really useful, insightful posts , like this one. On Creativity and Content.
3 lies that are killing your creativity
AUGUST 12, 2016
You face the blank screen, fingers curved over the keyboard, preparing to put new words on a new page; you are on the brink of creative action. Actually, you're avoiding creativity-and missing opportunities to improve your communications, your business, and your professional reputation. The lie: I'm not creative. Why would you lie about your creativity? Tradition.
4 Lessons Learned While Managing Creative Marketers
JULY 8, 2016
Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Because while the analytical mind can find and present data, creatives can imagine how the data evolved and what its potential might be. What is essential to the creative process is consistent and honest feedback.
Creative Technologist - Birmingham, AL
FEBRUARY 18, 2015
Company: Lewis Communications Location: Birmingham, Alabama Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
Content Tips for Adding Creativity in More Conservative Niches
JUNE 9, 2016
recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience. Every day Joe Jones sees all kinds of creative ads and commercials,” he muses.
Smart Measurement For Creative People
JUNE 26, 2013
Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Smart Measurement For Creative People is a post from: Waxing UnLyrical. Smart Measurement For Creative People. Guest Post by Angie Picardo. There are many competent, successful business owners who are afraid of numbers. Image: Rich Bowen via Flickr, CC 2.0. 20 a person.
Remembering Gene Wilder's creative spirit
AUGUST 30, 2016
Social media has become an increasingly popular outlet to pay tribute and honor impactful people that have passed away. Gene Wilder, famous for legendary comedic turns in “Willy Wonka and the Chocolate Factory,” “Young Frankenstein” and “Blazing Saddles,” was honored across the web after he died Tuesday at age 83 from Alzheimer’s-related complications. pic.twitter.com/thuYEFHKvz. For everything.
29 Ways to Stay Creative [Infographic]
Solo PR Pro
FEBRUARY 3, 2015
The post 29 Ways to Stay Creative [Infographic] appeared first on Solo PR Pro. I don’t know about you, but I always have a harder time getting going in the winter. Gray skies and heavy clothes can make me feel lethargic and uninspired. Pick a couple of these approaches and use them to stay energized no matter what the weather man says! Twitter. Google+. LinkedIn. Kellye Crane.
PR Creative: A 7-Year History
OCTOBER 2, 2014
The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Agencies that had in-house creative resources deployed them in full force to gain any possible advantage. For the PR agencies doing it well and winning the business, the creative arms race continued. Creative Director. It wasn’t just my experience. Pete Buhler.
Five Reasons to Avoid Complacency in Your Creative Career
AUGUST 25, 2015
The first year or two in your first role in the creative field is full of hands-on learning and personal growth and progression. Complacency simply won’t cut it if you hope to rise to the top in a creative field. If you’ve noticed that you’ve hit a point of complacency in your creative career, it’s definitely time to switch things up a bit. By Cosette Jarrett. Here’s why!
5 bits of creative wisdom from David Bowie
JANUARY 11, 2016
Here are five that speak to creative professionals: 1. “I don’t know where I’m going from here, but I promise it won’t be boring.”. It’s an important lesson for creative professionals to keep in mind. Getting caught up in fame (“Fame!”) can kill your creative process by adding unnecessary outside pressures. Bowie’s “carpe diem” quotation can be applied to creative professionals across industries. This quote from David Bowie hangs above my writing desk - hard to imagine a bigger creative influence on my life pic.twitter.com/32pAtaGmu8. https://t.co/ENRSiT43Zy.
Holding women back in PR limits agencies' effectiveness, creativity
OCTOBER 15, 2015
They’re also likely to have less creative teams and have a harder time attracting and retaining superstars. The gender gap is affecting the public relations industry. On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9 million settlement in a lawsuit in which more than 100 staffers alleged that the company had practiced gender discrimination.
Secret to Creativity? Ditch the Phone! Get Bored!
JANUARY 28, 2015
But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. ” The article notes the important role of daydreaming in creativity (although there can be downsides, like negative thoughts and distraction).
Expand your business with 5 creativity tactics
APRIL 6, 2016
If you’re creative, you probably don't want to use old content everywhere, but you should feel free to reuse your best work when you’re in a time crunch. She's creative, but she struggles to get new business. If they read my blog posts, there will be a link to my opt-in offer (free goodies for creative rebels), and if they go to the free guide, they'll see a sales page with a sign-up.
23 Creative Holiday Gift Ideas for Clients
Solo PR Pro
NOVEMBER 11, 2014
Independent communications consultants are known for being incredibly creative and offering clients the personal touch – and gift giving is no exception. It’s hard to believe, but the holiday season is upon us! quick question about holiday gifts in the Solo PR PRO Premium members-only Facebook group yielded more than 23 unique ideas that go beyond the status quo. Twitter.
Get creative: 3 tips for compelling PR copy
FEBRUARY 8, 2016
That means PR copy must now be crisp and creative if it’s going to stand out. Get creative—employ rhythm and rhyme. The result will be creative PR copy that is more likely to captivate readers. Attention spans have grown shorter in the mobile era. Here are three tips to help you write compelling copy more quickly, whether for emails, tweets or press releases: 1.