How Being Generous on Social Media Will Change Your Life
FEBRUARY 2, 2017
Social media can change your life. Paula Kiger shares the curious case of a professor who advised readers to quit social media in order to preserve their careers. The post How Being Generous on Social Media Will Change Your Life appeared first on Spin Sucks. Related Stories Pay to Speak at Your Social Media Conference? And being generous in the online world even more.
PESO Model: Implement and Measure the Four Media Types
DECEMBER 12, 2016
When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Anna Lebedeva makes the case on why every marketer should use an integrated approach of the four media types, also known as the PESO model. The post PESO Model: Implement and Measure the Four Media Types appeared first on Spin Sucks.
Make Social Media Profitable For Your Business
AUGUST 9, 2016
You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks. John Jiloty has more.
Social Media Strategy Template
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy. Meritus Media Inc.
[INFOGRAPHIC] What is Media Intelligence?
NOVEMBER 12, 2015
You may understand what media monitoring is, but do you really understand the true value of media intelligence ? Here are some key take-aways for how we define media intelligence at iQ media : Media monitoring on steroids. single platform that analyzes all your media media channels at once.
Media Monitoring is Not PR Measurement, And PR is More Than Media
JANUARY 11, 2017
There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring. They now offer both Media Monitoring and Media Reporting products, with the latter more focused on analyzing impact.
Top Annoying Social Media Habits to Avoid for PR Professionals
JANUARY 16, 2017
Social media is a great tool to connect and share with others. Eric Sachs shares social media habits PR professionals should avoid. The post Top Annoying Social Media Habits to Avoid for PR Professionals appeared first on Spin Sucks.
How Social Media Affects Search
JANUARY 12, 2015
For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. It is billed as how social media affects search , but after I watched a draft of it, I think it’s that and more, particularly for PR professionals. How Social Media Affects Search. By Gini Dietrich. Webinar Details.
Social Media Strategy Template
The Proactive Report
OCTOBER 5, 2015
DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template
36 Animals with a Better Social Media Strategy Than You
SEPTEMBER 22, 2016
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks. Social Media Social Media Strategy animal social pages animals on social media animals using social media laura petrolino social media strategy
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). And, with the growth of social media, we have more vehicles than ever to share those stories. Today social media platforms are the most powerful vehicle PR professionals have. PR Owns Social Media. PR firms?
Where Earned Media Belongs in the Content Marketing Mix
FEBRUARY 28, 2017
In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing. The post Where Earned Media Belongs in the Content Marketing Mix appeared first on Spin Sucks.
Top 5 Reasons You Need Media Intelligence (Not Just Media Monitoring)
NOVEMBER 4, 2015
The right media intelligence solution takes all of the communications channels you care about and streamlines them into one place so that you can easily and quickly get a snapshot of how your brand, organization and thought leadership is performing across all media—not just one channel or niche. Understand varying media trends. Control the conversation.
The Ultimate Guide to Media Interviews
JANUARY 15, 2015
In a past life, I did a ton of media training. Sure, we’ll prep clients for media interviews with an agenda or a list of anticipated questions, but it’s rare to do the two-day, cameras on kind of media training anymore. credit that to the evolution of social media and to owned content. Be honest. A lie to the media can be very damaging. mean, a ton.
Media Monitoring is SO 2015. Media Intelligence is totes 2016.
DECEMBER 15, 2015
I’ve talked to hundreds of marketing & communications professionals this year and I always ask the question, “what’s your current media intelligence process like?” Usually, I spark the following question in response, “well, what do you mean by media intelligence?”. media intelligence media monitoring pr insights
Five Social Media Trends for 2016
DECEMBER 30, 2015
It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. Luckily for me, it exploded this year and I was able to ride the wave. I am excited I was given the opportunity to share what I think will be the hottest social media trends for next year. The Social Media Trends, They Are.
How to Influence People Effectively With Social Media
NOVEMBER 21, 2016
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. These two terms are frequently used in sociological discussions and may be useful concepts to understand the most efficient ways to use certain social media platforms. Conclusion.
Search & Owned Media Most Used by Journalists
The Proactive Report
OCTOBER 28, 2016
The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. And include all the features journalists and bloggers are looking for: Media contacts. Massage every headline and descripiton that you have access to. Experts with video interviews.
Solving the Challenge of Targeting the Right Media and Influencers
FEBRUARY 27, 2017
With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully. In fact, 75 percent of brands say that identifying the right influencers is their number one challenge to successfully executing earned media campaigns. Learn more about the Five Truths of Modern Media Targeting and download the newest guide today.
What Goes In A Great Media Kit
AUGUST 7, 2015
Great media coverage can drive key business results but only if you give the media what they need to tell your story. Blog infograph media media kit Reimagine PRShare this Image On Your Site. Please include attribution to [link] with this graphic.
The Inseparability of Content Marketing and Social Media
MARCH 31, 2016
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks. Marcus Jensen comes with five tips to help you spread the word about your content.
Earned Media vs. Paid Media: Which Provides a Better Return?
JANUARY 5, 2017
Earned media sets you up to start reaching your potential brand advocates authentically and without cutting much into your budget, while paid media helps you reach a larger audience. The post Earned Media vs. Paid Media: Which Provides a Better Return? The world of PR is evolving, whether we like it or not. Ann Newland has more. appeared first on Spin Sucks.
Top Seven Chrome Extensions for Social Media Marketers
JUNE 6, 2016
The life of a social media manager is an endless to-do list. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Here are seven Chrome extensions that promise to make your life much easier. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists?
Link Building with Media Relations
OCTOBER 27, 2015
Following this trend, (most) link building tactics have shifted to more traditional media outreach. There are thousands of media relations agencies with varying specialties and capabilities. Being an expert is great, but how does developing a niche client base actually help with the rigmarole of link building and media relations? Less work prospecting media outlets. Prospecting
The Employee Advantage in Social Media
DECEMBER 15, 2015
Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. This explains why companies that emphasize individuality on social media see a 47.2 Add a Spark to Your Social Media Efforts. They’ll be eager to dive into conversations on social media and show the world that your company is comprised of lively and intelligent individuals.
How To Monitor Social Media Like a Boss
OCTOBER 25, 2016
Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. What I want to do in this piece is share how companies use social media monitoring. Prospecting.
4 Reasons Owned Media Drives Earned Media
JANUARY 22, 2016
Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” outlines the actions you need to take to create the kind of content journalists want. Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage? The brands that end up getting the most media coverage are the ones that do something different.
Your Social Media Behavior Can Hurt Business
NOVEMBER 10, 2016
Your social media behavior can affect your business. Once you do that, your profile and your social media behavior become an extension of your employer’s brand. The post Your Social Media Behavior Can Hurt Business appeared first on Spin Sucks. Your brand is yours…until you indirectly publicize the name of your employer on your social channels. Jo Lynn Deal has more.
The Dark Side of Social Media
APRIL 6, 2015
love social media. Sure, we kind of expect to hear about people being stalked because of social media. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. Are You On Social Media All Day? BUT THEY ARE ON SOCIAL MEDIA CONSTANTLY. Be mindful about your social media efforts. By Gini Dietrich. link].
Handling Social Media Complainers
Rock the Status Quo
NOVEMBER 8, 2015
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice. There is a direct line between social media and corporate reputation. Social Media
How NOT to Build a Following on Social Media
MAY 2, 2016
Do you know how NOT to build a following on social media? The post How NOT to Build a Following on Social Media appeared first on Spin Sucks. Eleonora Israele looks at the five things you shouldn’t do on Facebook, Twitter, Instagram, LinkedIn, and more. Comments Buy, Buy, Buy – this one is still the case for some although.
Use Media Relations for Search Engine Optimization
APRIL 2, 2015
In the past few months, I’ve written quite a bit about content hubs , offsite content marketing , and how to use media relations to get on the first page of Google results and there are always tons of questions. When you put those three things together, in fact, it is our approach to media relations. This three-pronged media relations approach is not rocket science.
The Social Media Mob Needs to Go
MARCH 24, 2015
By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts. But we all agreed the social media mob was at its worst here, even if she did use poor judgement in her tweets.
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
Social Media to Replace Traditional Communication. They surveyed 1,709 CEOS from 64 countries and 18 industries, and learned social media will leap to the number two spot while traditional media plunges to the bottom in the next three to five years. Social media is replacing email, the phone, and the fax machine. Four years ago, I was invited to do my very first webinar.
Media Relations: Increase Your Search Engine Optimization
APRIL 16, 2015
promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! Rather, you are taking your media relations expertise and using it for the front-end work of optimization. Use Media Relations to Increase Your SEO. Now do your media relations. By Gini Dietrich. I am back! HURRY!)
PR is Not Just Media Relations (Yes, Again!)
AUGUST 12, 2015
” “I only do social media and I am in the digital department. I don’t even talk to the PR team.” And we talked about our PESO model and how we integrate the different media types. It was only for media relations, awards, and speaking engagements. PR is Not Just Media Relations. PR is not just media relations! So I did. We are an investment.
The #pitchPRomise: Evolve Your Media Relations Efforts
NOVEMBER 10, 2015
Then you’d take those pages to your desk and start making phone calls to journalists. (I swear I’m not that old, but this does make me sound ancient.). I’ll bet if I went through some of my old work files, I’d still find those highlighted and written on pages…the pages that started my media relations craft. How Cision Has Evolved Media Relations. Easier.
How You Can Get Your Share of Shared Media
DECEMBER 4, 2015
What is Shared Media? Shared Media is the interaction and engagement of consumers with your brand across different social media channels including Facebook, Twitter, LinkedIn and YouTube. While you may be sharing some of your owned or paid content via social media, the engagement you get as a result is where shared media comes into play.
Are the Media Ignoring Your Email Pitches?
AUGUST 23, 2016
Frustrated that media influencers don’t respond to your email pitches? The post Are the Media Ignoring Your Email Pitches? Clueless as to whether they even OPEN them? Michael Smart has a solution for you. appeared first on Spin Sucks. Comments Scrambles to in-box to find the magic subject line
Media Relations is a Tactic, Not a Strategy
SEPTEMBER 1, 2016
It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. Here is what needs to change. Comments I took this oath more than 10 years ago. It's shocking how many. by Sherrilynne Starkie A hissy fit from you? Well, I never.