How I used SeeDepth to Improve PR Measurement
JANUARY 12, 2017
As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. This allowed me to directly measure competitors against only the criteria the company desired to measure. By Seedepth. GUEST POST by Mikala Vidal.
PESO Model: Implement and Measure the Four Media Types
DECEMBER 12, 2016
The post PESO Model: Implement and Measure the Four Media Types appeared first on Spin Sucks. When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Anna Lebedeva makes the case on why every marketer should use an integrated approach of the four media types, also known as the PESO model.
How to Measure PR Effectively
The Proactive Report
DECEMBER 13, 2016
“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. One theme has become clear, however: measurement is getting more refined, and audience engagement and response carries the most weight. Digital PR Measurement Barcelona Principles measurement online PR public relations
How to Effectively Measure PR, Part One
NOVEMBER 16, 2016
In a world of data and analytics, it's time to figure out how to effectively measure PR. The post How to Effectively Measure PR, Part One appeared first on Spin Sucks. Related Stories The Five PR Metrics That Will Win You Business Tackling Your Top Three Toughest PR Content Challenges How to Measure PR: A Case Study and Examples.
Measurement Month: The Barcelona Principles
SEPTEMBER 7, 2016
As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. PRNews reported earlier this year that in a communications survey, 58% of respondents said they had not heard of the Barcelona Principles, and only 19% said they have integrated them into their measurement strategy. Are the Principles Only About Measuring PR?
It’s Measurement Month – Benchmark PR Success
SEPTEMBER 6, 2016
September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Measurement By Seedepth. Our first tip: Benchmark.
Analytics: the Sideways Approach to Measuring PR
JANUARY 8, 2015
Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. Measuring PR is Complicated. If you look at how practitioners in the real world are getting smart about measuring PR, you start to realize that they’re not meeting it head on. Measuring PR Conversions.
What’s Behind the Reticence in Measuring PR?
DECEMBER 28, 2016
Effectively measuring PR means tying your work with business results. The post What’s Behind the Reticence in Measuring PR? Related Stories How to Effectively Measure PR, Part Two How to Effectively Measure PR, Part One Four Things Your Public Relations Clients Want Right Now. Communication Measurement avoid vanity metrics cool exhibits do you fear accountability don't undervalue effective measurement How to Effectively Measure PR how to measure PR Measure your objectives measuring PR PR clients PR metrics set KPIs set S.M.A.R.T.
You Can Call Me “Boss”: Smart PR Measurement
MARCH 12, 2015
Not only does she have a lilt you could listen to forever, she is a brilliant PR professional and she gets PR measurement like only a handful in 0ur industry do. She loves the ability to measure what we do to real business results and she’s here to help you. PR Measurement and You. Measurement smarts. PR Measurement Resources. AVEs Don’t Measure PR.
How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
While it's easy to talk about why AVEs should die, it's harder to show how to measure PR. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Communication Measurement client case study Google analytics infusionsoft PR metricsHere is one case study and some real examples. Comments Excellent post. So well explained. You know we need the.
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
swear, if I hear one more time that you can’t measure the ROI of a bar of soap (or your mom or a bag of chips or whatever the cool phrase is at the time), I may actually go ballistic. The fact of the matter is, you can (and should) measure your social media efforts. Measurement Social Media results social media measurement social media resultssaid, “Yeah.
PR Measurement Advice From The Client
JANUARY 10, 2017
This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. Clients are willing to pay for impactful measurement. By Seedepth.
The Most Important PR Measurement Tool You’re Not Using
MAY 11, 2015
While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet! Best Practices Featured measurement
5 Scary PR Measurement Mistakes
OCTOBER 25, 2016
PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Measuring “Maybes” – The proliferation of data means that PR professionals no longer have to use “possibilities” like impressions and Ad Value Equivalencies as units of measurement. By Seedepth. Don’t be afraid – but avoid these five deadly mistakes!
Learn How to Measure What Matters
SEPTEMBER 19, 2012
just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. Four Steps to Measuring What Matters. Then he’ll show you how they measured those efforts through Google analytics and Sprout Social. Cycling.
Announcing: Simple Yet Smart PR Measurement (ebook)
JANUARY 7, 2015
What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Writing the book on PR measurement. And measurement. So much so that I keep a measuring tape in my handbag. And since many of my FAQs are on measurement, I finally (!) Go forth and measure! Yup. I did it. wrote a book.
3 Reasons to Measure Social ROI
MARCH 18, 2016
You’ll never find out if you aren’t measuring your social ROI. Here are three reasons why your brand should be measuring it: 1. You need to set measurable goals, and then determine the best ways to track those goals. Measuring social ROI isn’t just a one-time action. Want more tips on measuring your social ROI? So why is social ROI so important?
How to Measure PR and Social Media Results
JULY 12, 2012
We’ve always gotten away with “measuring” our results in terms of media impressions, reach, and advertising equivalencies. But when the web disrupted our industry we slowly began to see new and interesting ways to measure our efforts. This is a very simple way to look at measurement, but it gives you a starting point. Her response? All but two did so. Quickly.
Performance Metrics: Why Your Team Doesn’t Measure Up
MAY 6, 2015
Choosing the right PR metrics to measure , how to find the ROI of PR , and the importance of bringing it all together so your communications campaigns directly influence business goals. Unfocused goals. I’m going to discuss each of these briefly and review ways to improve what you measure internally, and as a result your team’s effectiveness and success. Be Collaborative. Often
How to measure PR
JUNE 3, 2015
If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations. Measuring the ROI of PR is a myth.
How To Measure PR Outcomes: A Practical Guide
ImPRessions - Crenshaw Communications
MARCH 9, 2016
That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? The absence of a standard formula for measuring PR success remains our holy-grail challenge as an industry. So, how should we measure PR outcomes? Set a budget for measurement.
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. But we can discuss earned and owned media, the ROI, and how to measure. It’s much easier, now, to measure our earned media efforts. So where did that leave us? Earned Media. The cool thing?
Why coverage measurement metrics count
The Resolution Blog
DECEMBER 17, 2015
When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. Link count within PR coverage is another key element to measurement. The ‘unique user’ metric is fast becoming the AVE of the online PR world. In short, no. The good news is there are more accurate sources available!
4 Ways to Leverage Google Analytics for PR Measurement
JULY 22, 2016
From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Using Google Analytics is another way to expand your measurement capabilities, offering additional insights into audience needs and online behaviors. Best Practices Featured Google Analytics PR measurementUse Annotations.
Understanding the Mechanics of Measurement
JANUARY 14, 2015
That means understanding the mechanics of measurement. Marketing and measurement are like lock and key. Unfortunately, some marketers still don’t take responsibility for understanding the purpose of metrics, creating a plan, taking the time to test and measure, and adjusting their marketing as a result of the insights they gain through measurement. The pressure is on.
#CreativePR: Measurement and Data-Based Insights
MARCH 22, 2016
In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. IR/PR creativePR creativity martin waxman measurementThis is post 5 of our 5-part #CreativePR blog series. Read the entire series here. . Instead, start with an idea that covers all the bases of your goal.
Measuring PR Results On a Shoestring Budget
OCTOBER 6, 2011
read the latest Spin Sucks post on old PR stunts and the parts about measuring results has me wondering, ‘how can I effectively measure results on less than a shoestring budget?’ Do you know of any great measuring tools that can help show the value of what we’re doing that doesn’t require a lot of money, or any at all? Check out his Facebook cover photo.
The PR Measurement Challenge
MAY 12, 2015
PR Education measure PR PR PR analytics PR measurement PR success public relationsAlbert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has … Continued.
How to Effectively Measure PR, Part Two
NOVEMBER 17, 2016
In the second part of our two-part series on how to measure PR, Gini Dietrich looks at the ROI of our efforts, and how to prove you generated real cash. The post How to Effectively Measure PR, Part Two appeared first on Spin Sucks. Communication Measurement Benchmarks cincinnati media Google analytics key performance indicators kpis media relations PR metrics
Top Metrics for Measuring PR Effectiveness
DECEMBER 15, 2016
But how can the effectiveness of online PR be measured? In this same vein, it is important to measure outcomes as opposed to outputs. Measuring reach and engagement on social media is a worthwhile metric to follow in assessing an online PR campaign. Taking it a step further, the effect on bottom line business results should be measured wherever possible.
PR Measurement: No Crystal Ball Required to Predict Results
MAY 6, 2015
By Aly Saxe PR measurement always makes PR pros squirm. It’s not because we’re afraid of setting goals per se, but because there are so many unknowns in our jobs that can affect PR measurement, which starts with a clearly defined goal. Ultimately, many communicators feel that success is subject to too many variables for accurate PR measurement and thus, set realistic goals.
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. Another marketing measurement platform? wouldn’t call it a measurement platform, from a dollars and cents/ROI perspective. I have something new for you to try!
The 4 Measurement Trends PR Pros Should Watch
SEPTEMBER 1, 2015
In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Measurement focused on outputs instead of outcomes, or efforts simply went unmeasured.
Why is Measurement Usually an Afterthought?
SEPTEMBER 28, 2016
This is the fourth in a series of blog posts for Measurement Month. When it comes to Public Relations, “measurement” is seen as what you do at the end of a campaign. Whether it is to prove success or simply catalogue mentions, measurement is only discussed at the end. If we want measurement to actually make an impact, it needs to be discussed before, during and after an event.
How to Develop Meaningful PR Measurement
MARCH 11, 2015
“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Measure what’s important (not everything is). 3.
Learn From The Best In PR Measurement & Analytics
JANUARY 15, 2016
Wondering how PR measurement has evolved over the years? Join us for the ultimate PR measurement event as our CEO, Christine Perkett , interviews the “Queen of Measurement” herself, Katie Paine at this Boston event. Katie has been a leading advocate for defining high measurement standards in the PR and social media fields for over two decades. By Seedepth. .
20 PR Measurements Beyond Impressions & AVEs for Sales Value
SEPTEMBER 23, 2015
As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR measurement is not only a science — it’s an art. Want to accurately measure PR?
3 Measurement Tools for PR Pros
MAY 16, 2015
While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. PR professionals are realizing that measurement needs to be a standard part of every campaign strategy—and, luckily, there are tools and technology now to make it a bit easier. It’s free, and helps communicators form a more strategic measurement program that shows PR’s value in an organization. Best Practices Featured measurementAnalytics. Tag Management. Sentiment.
Free White Paper! Measure PR Using Multi-Touch Attribution
MAY 28, 2015
Measurement is crucial to finding success now and in the future. Consequently, marketers and PR professionals should reassess how they measure PR. Multi-touch attribution provides PR professionals with the opportunity to measure each step in the lifecycle, including those “murky middle” touch points. Measure the impact of one channel on another. Want some advice?
Measuring PR Results to the Bottom Line
NOVEMBER 1, 2011
It’s time for the last part of creating a digital program: Measurement. The steps, as we use them for clients, are: Listen, assess, engage, measure, and refine/improve. There is a lot of discussion about return-on-engagement or influence being the right measurement tool. And those aren’t wholly measurable to numbers. You need access to: Google analytics.