PESO Model: Implement and Measure the Four Media Types
DECEMBER 12, 2016
The post PESO Model: Implement and Measure the Four Media Types appeared first on Spin Sucks. When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site.
How to Effectively Measure PR, Part One
NOVEMBER 16, 2016
In a world of data and analytics, it's time to figure out how to effectively measure PR. The post How to Effectively Measure PR, Part One appeared first on Spin Sucks. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started.
How I used SeeDepth to Improve PR Measurement
JANUARY 12, 2017
As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. By Seedepth. GUEST POST by Mikala Vidal.
How to Measure PR Effectively
The Proactive Report
DECEMBER 13, 2016
“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. One theme has become clear, however: measurement is getting more refined, and audience engagement and response carries the most weight.
Measurement Month: The Barcelona Principles
SEPTEMBER 7, 2016
As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. They recognize and encourage that goal setting and measurement are fundamental to success. Are the Principles Only About Measuring PR? By Seedepth.
Storytelling, PR, and Measurement
NOVEMBER 9, 2016
” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.
Analytics: the Sideways Approach to Measuring PR
JANUARY 8, 2015
Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. Measuring PR is Complicated. This is what I mean by a measuring PR sideways approach. Measuring PR Conversions.
You Can Call Me “Boss”: Smart PR Measurement
MARCH 12, 2015
Not only does she have a lilt you could listen to forever, she is a brilliant PR professional and she gets PR measurement like only a handful in 0ur industry do. She loves the ability to measure what we do to real business results and she’s here to help you. Measurement smarts.
It’s Measurement Month – Benchmark PR Success
SEPTEMBER 6, 2016
September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” Too many executives enter a measurement effort without first taking this crucial step. By Seedepth.
How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
While it's easy to talk about why AVEs should die, it's harder to show how to measure PR. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Communication Measurement client case study Google analytics infusionsoft PR metrics
Goal, Set, Measure
Solo PR Pro
JANUARY 3, 2017
Measurement is crucial to public relations, social media, and communication consultants. As Peter Drucker said, “you can’t manage what you don’t measure.” Measurement takes the mystery out of how we added value by giving credence to it in black and white.
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
I swear, if I hear one more time that you can’t measure the ROI of a bar of soap (or your mom or a bag of chips or whatever the cool phrase is at the time), I may actually go ballistic. The fact of the matter is, you can (and should) measure your social media efforts.
2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros
JANUARY 26, 2017
PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment.
The Most Important PR Measurement Tool You’re Not Using
MAY 11, 2015
While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Best Practices Featured measurement
What’s Behind the Reticence in Measuring PR?
DECEMBER 28, 2016
Effectively measuring PR means tying your work with business results. The post What’s Behind the Reticence in Measuring PR? Related Stories How to Effectively Measure PR, Part Two How to Effectively Measure PR, Part One Four Things Your Public Relations Clients Want Right Now. goals Twitter followers what is effective measurement why does measuring PR matter why measure PRYes, we know, you chose PR because you hate math.
How PR Measurement Can Put a Smile on Your Face
MARCH 22, 2017
If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it. Measurement
Learn How to Measure What Matters
SEPTEMBER 19, 2012
I just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. Four Steps to Measuring What Matters.
How To Measure PR Outcomes: A Practical Guide
ImPRessions - Crenshaw Communications
MARCH 9, 2016
That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes? Set a budget for measurement.
Announcing: Simple Yet Smart PR Measurement (ebook)
JANUARY 7, 2015
What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Writing the book on PR measurement. And measurement. So much so that I keep a measuring tape in my handbag. Go forth and measure!
5 Scary PR Measurement Mistakes
OCTOBER 25, 2016
PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Today’s measurement must focus on outcomes – and the patterns of success that lead to the best ones. By Seedepth.
How to Measure PR and Social Media Results
JULY 12, 2012
We’ve always gotten away with “measuring” our results in terms of media impressions, reach, and advertising equivalencies. But when the web disrupted our industry we slowly began to see new and interesting ways to measure our efforts.
How to measure PR
JUNE 3, 2015
If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. Measuring the ROI of PR is a myth. Measuring ROI is a myth.
Performance Metrics: Why Your Team Doesn’t Measure Up
MAY 6, 2015
Choosing the right PR metrics to measure , how to find the ROI of PR , and the importance of bringing it all together so your communications campaigns directly influence business goals. How each performance metric the are measured against helps move the larger goals forward.
3 Reasons to Measure Social ROI
MARCH 18, 2016
You’ll never find out if you aren’t measuring your social ROI. Here are three reasons why your brand should be measuring it: 1. You need to set measurable goals, and then determine the best ways to track those goals. Measuring social ROI isn’t just a one-time action.
PR Measurement Advice From The Client
JANUARY 10, 2017
This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics.
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. But we can discuss earned and owned media, the ROI, and how to measure.
The Funnel Approach to PR Measurement
MARCH 22, 2017
For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Because “you can’t manage what you can’t measure,” metrics are crucial to PR […]. Industry Insights & Trends marketing funnel PR measurement PR metrics
Why coverage measurement metrics count
The Resolution Blog
DECEMBER 17, 2015
When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. Link count within PR coverage is another key element to measurement.
Understanding the Mechanics of Measurement
JANUARY 14, 2015
That means understanding the mechanics of measurement. Marketing and measurement are like lock and key. The Mechanics of Measurement: Understand the Purpose of Metrics We all know metrics and measurement are important. Only measure what makes sense for your business.
Measuring PR Results On a Shoestring Budget
OCTOBER 6, 2011
I read the latest Spin Sucks post on old PR stunts and the parts about measuring results has me wondering, ‘how can I effectively measure results on less than a shoestring budget?’ It’s Facebook question of the week time (clap, clap, clap!).
#CreativePR: Measurement and Data-Based Insights
MARCH 22, 2016
In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. IR/PR creativePR creativity martin waxman measurementThis is post 5 of our 5-part #CreativePR blog series.
The PR Measurement Challenge
MAY 12, 2015
PR Education measure PR PR PR analytics PR measurement PR success public relationsAlbert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito.
4 Ways to Leverage Google Analytics for PR Measurement
JULY 22, 2016
From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Best Practices Featured Google Analytics PR measurement
PR Measurement: No Crystal Ball Required to Predict Results
MAY 6, 2015
By Aly Saxe PR measurement always makes PR pros squirm. It’s not because we’re afraid of setting goals per se, but because there are so many unknowns in our jobs that can affect PR measurement, which starts with a clearly defined goal.
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. Another marketing measurement platform?
How to Effectively Measure PR, Part Two
NOVEMBER 17, 2016
In the second part of our two-part series on how to measure PR, Gini Dietrich looks at the ROI of our efforts, and how to prove you generated real cash. The post How to Effectively Measure PR, Part Two appeared first on Spin Sucks.
Top Metrics for Measuring PR Effectiveness
DECEMBER 15, 2016
But how can the effectiveness of online PR be measured? In this same vein, it is important to measure outcomes as opposed to outputs. Measuring reach and engagement on social media is a worthwhile metric to follow in assessing an online PR campaign.
The 4 Measurement Trends PR Pros Should Watch
SEPTEMBER 1, 2015
In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith.
How to Develop Meaningful PR Measurement
MARCH 11, 2015
“If you can’t measure it, you can’t manage it.” All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. Measure what’s important (not everything is).
Make PR Measurement A Priority
ImPRessions - Crenshaw Communications
MARCH 28, 2017
New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact.