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Best & Most Difficult Digital PR and Marketing Tactics

The Proactive Report

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros. PR is suddenly sexy again. Digital PR Public Relations

Best & Most Difficult Digital PR and Marketing Tactics

The Proactive Report

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Most of the companies polled said that the effectiveness of their digital PR and marketing is improving, but that they still run into some big challenges. Digital PR Online PR

Five Common Digital PR Problems

Spin Sucks

If you are newer to the world of digital marketing, your campaigns may be springing a leak or two. Take a look at the five common digital PR problems below and how to fix them. The digital marketplace is sprinkled with standouts and crowded with posers.

5 Digital PR Tips to Boost Your Business

The Proactive Report

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Every business should have a growth strategy.

Digital PR: The Future of Link Building

Prezly

Over the past year we’ve developed our digital strategy and placed link building as a high priority. A PR-style tactic of broadcasting our products and campaigns seemed the best way forward. The resulting landing page is without doubt the best in the PR software industry.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital PR Budgets.

Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. Content Marketing Online PR digital PR likeagirl mcdonalds.

Think you deserve the digital PR and social media crown?

PR Daily

Digital PR and social media are now the preeminent way to get the word out about upcoming events, product or service launches, social issues and causes—truthfully, everything—and you led the charge. You deserve recognition for your digital prowess. The launch of the 2017 Digital PR & Social Media Awards allows us to shine a spotlight on your extraordinary achievements. Digital PR Campaign of the Year.

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New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Most disturbing is the omission of the need for PR talent to have visual content skills. Digital PR digital PR online PR SEO skills talent

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

Will India See a Rise in Digital PR?

Waxing UnLyrical

It is rightly said that PR and journalism are interdependent. With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India. It’s time for the next big leap in the way PR agencies work in India.

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Blog PR tips Facebook image plagiarism PR PR agency Social Media The Fat Jew Twitter

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Best Use of Digital & Social Media for. Who Knew: Soap Pads' Digital Debut.

Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique.

3 digital PR sins: Are you guilty?

PR Daily

PR pros will go all out for a “like” or share, but is your quest for social media nirvana leading you astray? Here are three common digital PR sins—and salvations: 1. Piggybacking a hashtag that’s aggregating questionable content can damage your brand, says Josh Dahmes, chief digital officer at Risdall Marketing. Register for PR Daily’s Oct. PR comes into play in off-site and some on-site SEO, Dahmes says.

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Why You Should Use Call-To-Actions In Digital PR

Doktor Spinn

The post Why You Should Use Call-To-Actions In Digital PR appeared first on Doktor Spinn. By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. A call-to-action is basically where you tell people what to do next.

Digital PR & Social Media Awards: Last chance to enter

PR Daily

There’s still time to enter PR Daily’s 2017 Digital PR & Social Media Awards

PR Daily

3 ways to detect a digital PR crisis early

PR Daily

Register for PR Daily ’s May 21 PR University webinar “ Digital-Crisis PR Boot Camp: Neutralize social media attacks, turn the tide ” to learn how to manage online crises. Want to protect your brand from Internet attacks?

PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. PR Lessons . Invest in training on digital skills for your team. Digital PR Online PR digital PR listening monitoring online PR social intellilgence social media strategy training

New Twitter Rules Good for Brand Storytelling

The Proactive Report

Subscribe to the Digital PR Tips newsletter to get the latest news in your inbox. Digital PR Online PR brand digital PR online PR social media strategy storytelling twitterTwitter rules have always restricted content to 140-characters.

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. Content marketing isn’t a new idea for PR. So yes, SEO has become an important PR skill. What does that mean for PR pros? And suddenly Digital PR is in demand.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced.

How Fake News Affects PR

The Proactive Report

Fake news hurts PR by lessening trust in all media. How Does Fake News Affect PR? As Robin’s definition states: Fake news hurts PR by lessening trust in all media. One of the core activities of PR is to get coverage for our brands or clients in the media.

How digital PR can turn the tide for startups

PR Daily

Digital PR can be such an aid. Implementing digital PR may be difficult, but it isn’t impossible. Your marketing and PR team should get in touch with customers to formulate case studies. Digital PR agencies can be the most powerful allies for startups.

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Why digital PR means people & relationships?

The PR Coach

You get a very thoughtful little book with big ideas about people and relationships online and how PR plays a critical role in bringing the two together. Blogging & PR Content Marketing Corporate Communications PR Books Public Relations Profession Technology & PR PR Humor PR Profession PR Social Media Social Media & PR

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Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. Best Digital & Social Media Activity.

Digital PR Challenges in 2016

The Proactive Report

These are precisely the skills needed by marketing and PR pros in 2016 and beyond. Digital PR should be high on your list for 2016. The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. One examines the BtoC space and the other covers BtoB.

Digital PR & Social Media Awards can’t go on without you

PR Daily

Canva for Infographics Video Tutorial

The Proactive Report

Every PR or communications pro should know how to use the easy design tools available now. Digital PR Online PR Canva design digital PR infographics skills tutorial video

PR Daily’s Digital PR & Social Media Awards are looking to spotlight your best digital work

PR Daily

Early bird deadline coming up fast for the 2016 Digital PR & Social Media Awards

PR Daily

Don’t miss your chance to be named the best in digital PR and social media

PR Daily

It's your lucky day: Deadline extended for 2016 Digital PR & Social Media Awards

PR Daily

Enter early and save: 2016 Digital PR & Social Media Awards

PR Daily

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. One of the ways this affects PR is working with the media and influencers.

It’s back: The 2016 Digital PR & Social Media Awards are now open

PR Daily