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Best & Most Difficult Digital PR and Marketing Tactics

The Proactive Report

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Digital PR Online PREmail wins yet again. Social Media. Effectiveness & Challenges.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. PR is suddenly sexy again. Digital PR Public Relations

Best & Most Difficult Digital PR and Marketing Tactics

The Proactive Report

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Most of the companies polled said that the effectiveness of their digital PR and marketing is improving, but that they still run into some big challenges. Digital PR Online PREmail wins yet again. Social Media. And all that content has to be generated. It will pay dividends.

Five Common Digital PR Problems

Spin Sucks

If you are newer to the world of digital marketing, your campaigns may be springing a leak or two. Take a look at the five common digital PR problems below and how to fix them. The digital marketplace is sprinkled with standouts and crowded with posers.  In any competitive landscape, unique is not only attractive it’s essential.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. PR lesson: Always include original images, video and audio in your content. Go Long.

Think you deserve the digital PR and social media crown?

PR Daily

Digital PR and social media are now the preeminent way to get the word out about upcoming events, product or service launches, social issues and causes—truthfully, everything—and you led the charge. You deserve recognition for your digital prowess. The launch of the 2017 Digital PR & Social Media Awards allows us to shine a spotlight on your extraordinary achievements. The Digital PR & Social Media Awards celebrate communicators who use digital or social media to spark conversations that inspire success. Best Use of Snapchat.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. PR lesson: Always include original images, video and audio in your content. Go Long.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR.

Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. Content Marketing Online PR digital PR likeagirl mcdonalds. By Cokey Falkow. SuperBowl XLIX was a game changer – and it had nothing to do with football. link].

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. Digital PR Budgets. Time to change, folks. They don’t.

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. Digital PR digital PR online PR SEO skills talent

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism. The future of online media is niche media for me.

Will India See a Rise in Digital PR?

Waxing UnLyrical

It is rightly said that PR and journalism are interdependent. With the economic slowdown, we are starting to see traditional PR activities becoming slightly tougher as the rate at which newspapers/magazines are shutting down increases, their numbers of pages are reduced, and broadcast channels cut back on original programming. What are your thoughts on the Indian PR digital evolution?

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Two hundred-plus entries from many countries showed us an amazing diversity of talent and superb digital PR and social media ideas. Best Use of Digital & Social Media for.

Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function.  Not some new and esoteric Digital PR technique.  It’s been the backbone of effective communication since day one. What their reality is.

3 digital PR sins: Are you guilty?

PR Daily

PR pros will go all out for a “like” or share, but is your quest for social media nirvana leading you astray? Here are three common digital PR sins—and salvations: 1. Piggybacking a hashtag that’s aggregating questionable content can damage your brand, says Josh Dahmes, chief digital officer at Risdall Marketing. Register for PR Daily’s Oct. 30 PR University webinar “ The New 10-Step PR Crisis Plan: How to Integrate Digital Thinking into Your Response ” to protect your career and company in the era of social media and cyber attacks. 2.

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PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. PR Lessons . Invest in training on digital skills for your team. Digital PR Online PR digital PR listening monitoring online PR social intellilgence social media strategy trainingHere the top 10 insights from the report. The Trust Gap Widens .

Why You Should Use Call-To-Actions In Digital PR

Doktor Spinn

The post Why You Should Use Call-To-Actions In Digital PR appeared first on Doktor Spinn. By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. call-to-action is basically where you tell people what to do next. Let’s just contemplate this for a while … what to do next? Click here to join 2,400+ online spin doctors today!

Digital PR & Social Media Awards: Last chance to enter

PR Daily

3 ways to detect a digital PR crisis early

PR Daily

Register for PR Daily ’s May 21 PR University webinar “ Digital-Crisis PR Boot Camp: Neutralize social media attacks, turn the tide ” to learn how to manage online crises. 2. Brian Pittman is a consultant to Ragan Communications and webinar manager for PR Daily’s PR University. Want to protect your brand from Internet attacks? Create a SMART team. Bullying.

How Fake News Affects PR

The Proactive Report

Fake news hurts PR by lessening trust in all media. How Does Fake News Affect PR? As Robin’s definition states:  Fake news hurts PR by lessening trust in all media. One of the core activities of PR is to get coverage for our brands or clients in the media. Get the Digital PR Tips newsletter. Fake News vs Bad News. How to Spot Fake News.

Media 100

New Twitter Rules Good for Brand Storytelling

The Proactive Report

Subscribe to the Digital PR Tips newsletter to get the latest news in your inbox. Digital PR Online PR brand digital PR online PR social media strategy storytelling twitterTwitter rules have always restricted content to 140-characters. We’ve all learned to write short, pithy comments making every character count. New Twitter Rules.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. In addition, most (62%) expect their digital budgets to grow in the next year. Digital PR training.

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. Content marketing isn’t a new idea for PR.  We’ve been doing this forever. So yes, SEO has become an important PR skill. What does that mean for PR pros? And suddenly Digital PR is in demand. All the hullabaloo about link-bait and great content leads right back to PR

How digital PR can turn the tide for startups

PR Daily

Digital PR can be such an aid. Implementing digital PR may be difficult, but it isn’t impossible. Your marketing and PR team should get in touch with customers to formulate case studies. JUST ANNOUNCED: The Employee Communications, PR and Social Media Summit at Microsoft HQ! Digital PR agencies can be the most powerful allies for startups.

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Why digital PR means people & relationships?

The PR Coach

You get a very thoughtful little book with big ideas about people and relationships online and how PR plays a critical role in bringing the two together. Blogging & PR Content Marketing Corporate Communications PR Books Public Relations Profession Technology & PR PR Humor PR Profession PR Social Media Social Media & PR What if you brought together one the best-regarded thought leaders in communications and social media with one of the funniest cartoonists? And you’d be smiling while you read […].

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. We saw the power of digital communications and social media harnessed by imaginative minds. Best Digital & Social Media Activity.

Digital PR Challenges in 2016

The Proactive Report

These are precisely the skills needed by marketing and PR pros in 2016 and beyond. Digital PR should be high on your list for 2016. The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. One examines the BtoC space and the other covers BtoB. The majority of the skills on the list address these issues. DOWNLOAD THE PDF. REGISTER FOR THE FREE EMAIL COURSE. Content Marketing

Canva for Infographics Video Tutorial

The Proactive Report

Every PR or communications pro should know how to use the easy design tools available now. Digital PR Online PR Canva design digital PR infographics skills tutorial video80%+ of editors and publishers want good visuals with their news content. Data visualization is hot right now and the media loves infographics.  So does the public.

Digital PR & Social Media Awards can’t go on without you

PR Daily

PR Daily’s Digital PR & Social Media Awards are looking to spotlight your best digital work

PR Daily

Early bird deadline coming up fast for the 2016 Digital PR & Social Media Awards

PR Daily

Don’t miss your chance to be named the best in digital PR and social media

PR Daily

It's your lucky day: Deadline extended for 2016 Digital PR & Social Media Awards

PR Daily

Enter early and save: 2016 Digital PR & Social Media Awards

PR Daily

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. 1. One of the ways this affects PR is working with the media and influencers. Which means you have to understand data and analytics, another core Digital PR skill).

It’s back: The 2016 Digital PR & Social Media Awards are now open

PR Daily

How to Measure PR Effectively

The Proactive Report

“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.”

Create More Content…. Without Actually Creating More

Rock the Status Quo

Each guest post opportunity has been carefully selected to fit my target audience for the book and fitting into my overall PR strategy for the launch. My goal, as always, is to create content that integrates all aspects of digital PR: traditional PR, content marketing, social media and SEO. Digital PREasier, too! Less brain power required. Slide Genius.).