What do Millennials Want? Three Takeaways for Marketing and Real Estate
JANUARY 29, 2016
Information about millennials and what they want is valuable across industries, and especially to developers who are looking to market real estate to a population that is entering the job and housing market in record numbers. As InkHouse’s Tina Cassidy has said, “ the old ways of trying to market properties won’t necessary apply for this real estate cycle.”. Millennials.
What real estate can teach marketers about social media
MARCH 16, 2016
Real estate in 2016 is a game of marketing, and it’s vital for organizations to engage with potential customers on social media. Real estate often feels like a minefield, where the wrong decision as either a buyer or seller can cost you a significant amount of time and money. Real estate agents should know not to invest heavy emotion in a deal that doesn’t work out.
InkHouse Hires Susan Elsbree as Vice President
SEPTEMBER 30, 2015
She’ll be working mostly on real estate and urban affairs issues, as well as some nonprofit clients. InkHouse News Public Relations Real estate Boston real estate PR commercial real estate hire InkHouse PRI am so excited to welcome Susan Elsbree to our firm as a vice president. You can read the official press release here. And she was nice!
Tina Cassidy is on FIRE!
JULY 25, 2016
On Friday, Tina was honored amongst just 13 other women in the Greater Boston real estate community as one of this year’s “ Women of FIRE ” award recipients from Banker & Tradesman. Tina won the National Association of Real Estate Editors’ (NAREE) first prize for “Best collection of Work” as a real estate reporter. million.
Effective Marketing from Bob the House
JANUARY 22, 2015
Because that had never been his sales strategy in his other work, he wanted to shift the equation when it came to real estate sales, as well. And so, all of a sudden, every brand in the industry implements this single tactic, often unrelated to anything else they are doing or with no real strategy behind its execution. By Laura Petrolino I know this house named Bob. My friend.
A Q&A with NECN’s Peter Howe
DECEMBER 18, 2015
The media landscape changes every day, so we are constantly communicating with our friends in the fourth estate to make sure we are staying current and relevant. One InkHouse Journalist Corner Journalism Media Training Public Relations Real estateOne of our motto’s is: Just because something worked yesterday, doesn’t mean it will work tomorrow. . day look like? So what?
Financial and Real Estate Assistant - Baltimore, MD
AUGUST 4, 2015
Company: Agora, Inc. Location: Baltimore, Maryland Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time
Why Giving Millennials What They Want Might Not Be So Bad
FEBRUARY 10, 2016
Commercial real estate Real estate Boston commercial real estate PR commercial real estatePredicting how to appeal to millennials can seem futile. What do they want? Cars, public transit or ride-sharing? Workplace amenities or a job close to public transit? Are they perennial renters, or would-be homeowners? What about the Neighborhood?
4 Tips on Pitching U.S. News & World Report’s Devon Thorsby
JANUARY 29, 2016
Devon Thorsby is a real estate reporter for U.S. Thorsby, what kind of press releases do you prefer to receive? I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015.
Putting the “PR” in Partnership Relations
OCTOBER 14, 2016
Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. Nearly two years ago, our teams (client and agency) recognized that no major real estate brand had yet invested time, intellectual capital or brand resources to meaningfully engage with the fast-evolving space of smart home and the Internet of Things (IoT).
Quantitatively Measuring Reputation for your Brand
JUNE 22, 2015
For most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s not even our customers. It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand.
The Barbara Corcoran Report: Her Best PR Trump Cards
Social PR Chat
FEBRUARY 9, 2016
Entrepreneurs wondering if PR is worth the effort may have a whole new respect for the power of the press thanks to real estate icon Barbara Corcoran. When Barbara Corcoran started her real estate business in the 1970s, she was a self-proclaimed nobody with little real estate experience with a natural knack for sales. Tip: Perception makes reality.
The Reality of 'Careful What You Wish For'
AUGUST 10, 2010
The biggest is that your “real” job doesn’t go away. Karen Altes is manager of outreach programs for the Institute of Real Estate Management. The Ascent Getting the go-ahead on a new initiative is exciting! You start out with lots of energy and great ideas, and it will shine through to your colleagues and customers. So when things get busy, what gets dropped or postponed?
Jeans Not Appropriate for Business Meetings
AUGUST 21, 2012
He asked me why I thought real estate agents drove nice cars or bankers wore expensive suits. The real estate agent may have had to forgo buying a house for the nice car, but when clients get in her car, they think she’s successful. Don’t worry…I’m on vacation only one more day after today. I’ll be back on Thursday.
How marketers can widen their reach on LinkedIn
APRIL 12, 2016
Recommendations take up a huge chunk of real estate on LinkedIn’s app. If you’re reading a fascinating marketing book but think it might be beneficial for someone in real estate, expand your network by searching for real estate leaders with large followings. Networking tools are crucial to a marketer’s success. How would this develop your network?
Five PR Predictions For 2017
ImPRessions - Crenshaw Communications
DECEMBER 16, 2016
But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. The best plans take advantage of the fact that social media data offers real-time information as well as historical. In 2016, public relations saw its share of highs and lows. Here are five predictions for the coming year.
3 essential online monitoring tactics for informed brand building
MAY 24, 2016
The real estate market is hot in Singapore right now, and competition abounds for a firm seeking to connect expatriates and others with the right short- or long-term rental property. The real estate there is trending so hot,” Nowak says, “so I’m monitoring the whole real estate industry and my competitors to see what’s going on in the market.”. Image via
3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy
Rock the Status Quo
NOVEMBER 12, 2014
Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You’re stressing about it. Then, adding sprinkles to your sugar-free poop cupcake, your client just asked the age-old question, “ What have you done for me in the last five minutes? ” Yikes. It’s no time to sit back and relax, or be over-confident. Of course!
The Spin Sucks Inquisition: Ces Guerra
OCTOBER 17, 2014
Securing my TX licenses for insurance and real estate was fun and professionally beneficial. By Gini Dietrich Back in the early days of Twitter (when it was still fun), I met Ces Guerra. HUGE LSU fan, cyclist, traveler, skier, author, and hilarious guy, we became fast friends. remember he sent me a copy of his first book— Pill Pushers —and wrote a nice note inside. It was amazing!
What to do if your job sucks!
PR Job Coach
JULY 24, 2013
Now that the real estate market is on the upswing look at renting a new apartment or buying a new house, preferably one with a view that enables you extend your vision beyond four walls. You are into the 11th month of your new job. There is no psychological lift from your work. The boss is a serious micro manager. You are not having much fun. What should you do? Perhaps even you.
What about Snapchat? Part 1 of 2
MARCH 11, 2016
This crisis results in ill-advised actions such as making your premium real estate Times Square billboard a Snapcode (which doesn’t work at most pedestrian angles): We need to measure in order to manage. Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. If you haven’t downloaded it yet, do so (it’s free). Stay tuned.
Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly
JANUARY 29, 2015
Some especially important reasons for this include: Throughout a crisis, a big portion of your stakeholders will instinctively navigate to your corporate website for more information and updates; Unlike Facebook, Twitter and other social media platforms, your corporate website is the piece of digital real estate that you own and have complete control over; and. Tweet this!)
5 Tips for Getting Into Live Streaming
NOVEMBER 19, 2015
Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . At a recent real estate conference, a luxury realtor shared with me that over 2,000 people had tuned into her first live tour of a South Florida home. Live streaming video games have been going on for years. Find your live stream theme.
The Spin Sucks Inquisition: Amanda Gant
JUNE 26, 2015
When I moved to Chicago I worked for a real estate company and there were two women named Amy there. said, “well my real name is Amanda…”. By Gini Dietrich. love Amanda Gant. For those of you who don’t know her, put this on your bucket list: Find a way to get to Chicago to meet Amanda Gant (and see Gini, of course). What is the Biggest Mistake You’ve Made in Your Career?
Personal Branding: Always Be Prepared for Your Next Job Opportunity
JUNE 21, 2016
Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? She has 15 years of experience in public relations and marketing, touching a wide variety of industries from real estate, retail and tourism to nonprofit, health care and business services. personal brand is like any other brand. So, what is your backstory?
When PR Jumps On Breaking News (Brangelina Divorce Edition)
ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2016
” Realtor.com: “How Will Angelina Jolie and Brad Pitt Split Their Real Estate? In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to this morning’s news that Brad Pitt and Angelina Jolie are divorcing. This is also where PR often comes in.
The Spin Sucks Inquisition: Carrie Morgan
DECEMBER 12, 2014
You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Let’s see if it says how we met.
How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets
Rock the Status Quo
DECEMBER 10, 2015
Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. (Photo Credit: Deposit Photos, Canva). have a local bank client that just started working with me in September. That dreaded lull. ” Or, in the case of more difficult clients, “… in the last five minutes?”
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
What’s interesting about this process is all of these pieces have to be there in order for the computer to write stories about Little League games or earnings reports or real estate in smaller markets that don’t typically get attention. You know how you see a story and then you wait for “real” news outlets to verify it? By Gini Dietrich. But not to a computer.
3 PR lessons from SXSW
MARCH 16, 2016
Mr. Obama aside, the conference was full of lobbyists, real estate companies, multi-national food service companies and representatives from municipal governments. couldn’t see how hobnobbing with startups and techies would benefit our firm or clients. However, I grew more and more curious about SXSW.and finally booked a ticket and headed down to Austin. John F. Image via
Five Tips for Holding a Twitter Chat that Doesn’t Suck
AUGUST 30, 2012
Observe a wide variety of chats; while you may be focusing on real estate sales, you can learn some valuable strategies from a blogging chat! Today’s guest post is written by Melissa Woodson. Twitter is an excellent venue for sharing news with fans and followers, promoting products and businesses, and supporting worthy causes. Plan your big event. Gather your audience. Louis.
How to Stay Relevant In an Accelerated World
APRIL 3, 2012
Blockbuster lost sight of what the marketplace was doing, partially because they were tied up in real estate with their stores and couldn’t fathom people not showing up at their doors. Today’s guest post is written by Steve Kaplan. Along the way, I’ve often wondered why very few people engage in new product development for their personal brands. The answer is pretty simple.
Behind the Headlines With Holly Beverly
APRIL 27, 2016
really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment. Your audience wants to interact with your brand in new and unexpected ways. Also, networking.
A career roadmap for millennials and Gen Z
JUNE 10, 2016
It's analogous to saying in real estate, location, location, location. Millennials are more than 80 million strong and growing. They enter the workforce at increasing rates and comprise the largest age demographic. Their foothold in public relations will continue to solidify as older generations, like baby boomers, retire. Let’s not forget about Generation Z. Define your vision.
The Spin Sucks Inquisition: Martin Waxman
JANUARY 16, 2015
During the holidays, I read Richard Ford’s latest book, Let Me Be Frank With You , a linked collection of stories centering around failed novelist, sportswriter, and now retired real estate agent, Frank Bascombe. By Gini Dietrich I am very excited to bring you today’s Spin Sucks Inquisition. Martin Waxman and I have been friends for a very long time. Stop it, you should!”
How to Get Press for Your Startup
JANUARY 20, 2016
VTS demonstrated their cloud-based commercial real estate leasing and portfolio management platform. Top Reporters Share Tips at Enterprise Tech Meetup. This meetup was interesting for several reasons. Most startups would be thrilled to get coverage in any of these publications – yet this can be a tall order. Some common themes emerged. Warm intros help. Cao reads every email.
How to Use Outreach Outside Your Niche for SEO Success
OCTOBER 15, 2015
After brainstorming and testing some ideas for each vertical, we decided to make a piece about “Home Staging on a Budget” for real estate sites. By Tom Shearman. It’s a total grind, and you find yourself thinking you must be seeing diminishing returns. Well from an SEO and link building perspective, you are. After a point, this grind is a waste of your time. That’s a great question.
Your Story Needs White Space
SEPTEMBER 19, 2015
As marketers, we have to think like script writers, musicians and even real estate agents. Have you ever tried to sell your home? Remember just how much decluttering you had to do? You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities.
Indy 500 Brands: The Social Media Champs
JUNE 3, 2016
Real-time social media coverage of the 100th running of the Indianapolis 500. According to Bloomberg , these brands spend a small fortune to have their names on that prime real estate. Don’t get left in the dust; Cision’s award-winning software can help you monitor where you and your competition stand in real time. Honda had 61.1 percent. Honda smoked Chevy: 84.4
11 Content Marketing Mistakes to Avoid
APRIL 20, 2015
Treat your headline as the premium real estate that it is, and give it curb appeal. If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Entertain, don’t sell. Write “good” content. To read some of these it becomes a bit laughable how useless they are. Use images.