What do Millennials Want? Three Takeaways for Marketing and Real Estate
JANUARY 29, 2016
Information about millennials and what they want is valuable across industries, and especially to developers who are looking to market real estate to a population that is entering the job and housing market in record numbers. Millennials.
What real estate can teach marketers about social media
MARCH 16, 2016
Real estate in 2016 is a game of marketing, and it’s vital for organizations to engage with potential customers on social media. Real estate often feels like a minefield, where the wrong decision as either a buyer or seller can cost you a significant amount of time and money.
InkHouse Hires Susan Elsbree as Vice President
SEPTEMBER 30, 2015
She’ll be working mostly on real estate and urban affairs issues, as well as some nonprofit clients. InkHouse News Public Relations Real estate Boston real estate PR commercial real estate hire InkHouse PR
Tina Cassidy is on FIRE!
JULY 25, 2016
On Friday, Tina was honored amongst just 13 other women in the Greater Boston real estate community as one of this year’s “ Women of FIRE ” award recipients from Banker & Tradesman. in both the real estate and PR industries.
Effective Marketing from Bob the House
JANUARY 22, 2015
Because that had never been his sales strategy in his other work, he wanted to shift the equation when it came to real estate sales, as well. By Laura Petrolino I know this house named Bob. That’s right, Bob. My friend. He’s a house. That’s not a metaphor. Bob is an actual house.
A Q&A with NECN’s Peter Howe
DECEMBER 18, 2015
The media landscape changes every day, so we are constantly communicating with our friends in the fourth estate to make sure we are staying current and relevant. A: Real people, great pictures, great sound, and content that is of immediate interest to a broad range of people.
Financial and Real Estate Assistant - Baltimore, MD
AUGUST 4, 2015
Company: Agora, Inc. Location: Baltimore, Maryland Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time
Why Giving Millennials What They Want Might Not Be So Bad
FEBRUARY 10, 2016
Commercial real estate Real estate Boston commercial real estate PR commercial real estatePredicting how to appeal to millennials can seem futile. What do they want? Cars, public transit or ride-sharing?
4 Tips on Pitching U.S. News & World Report’s Devon Thorsby
JANUARY 29, 2016
Devon Thorsby is a real estate reporter for U.S. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.
Putting the “PR” in Partnership Relations
OCTOBER 14, 2016
Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. For its smart home partners, Coldwell Banker has been able to offer speaking and panel opportunities at high level real estate conferences.
Quantitatively Measuring Reputation for your Brand
JUNE 22, 2015
For most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s not even our customers. It’s our brand reputation.
The Barbara Corcoran Report: Her Best PR Trump Cards
Social PR Chat
FEBRUARY 9, 2016
Entrepreneurs wondering if PR is worth the effort may have a whole new respect for the power of the press thanks to real estate icon Barbara Corcoran. The Times made Barbara Corcoran the “go to girl for real estate” when she put out “The Corcoran Report” by churning out statistics.
The Reality of 'Careful What You Wish For'
AUGUST 10, 2010
The biggest is that your “real” job doesn’t go away. Karen Altes is manager of outreach programs for the Institute of Real Estate Management.
Jeans Not Appropriate for Business Meetings
AUGUST 21, 2012
He asked me why I thought real estate agents drove nice cars or bankers wore expensive suits. The real estate agent may have had to forgo buying a house for the nice car, but when clients get in her car, they think she’s successful.
How marketers can widen their reach on LinkedIn
APRIL 12, 2016
Recommendations take up a huge chunk of real estate on LinkedIn’s app. If you’re reading a fascinating marketing book but think it might be beneficial for someone in real estate, expand your network by searching for real estate leaders with large followings.
3 essential online monitoring tactics for informed brand building
MAY 24, 2016
The real estate market is hot in Singapore right now, and competition abounds for a firm seeking to connect expatriates and others with the right short- or long-term rental property.
3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy
Rock the Status Quo
NOVEMBER 12, 2014
Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You’re stressing about it.
Five PR Predictions For 2017
ImPRessions - Crenshaw Communications
DECEMBER 16, 2016
But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. The best plans take advantage of the fact that social media data offers real-time information as well as historical.
The Spin Sucks Inquisition: Ces Guerra
OCTOBER 17, 2014
Securing my TX licenses for insurance and real estate was fun and professionally beneficial. By Gini Dietrich Back in the early days of Twitter (when it was still fun), I met Ces Guerra. A HUGE LSU fan, cyclist, traveler, skier, author, and hilarious guy, we became fast friends.
What to do if your job sucks!
PR Job Coach
JULY 24, 2013
Now that the real estate market is on the upswing look at renting a new apartment or buying a new house, preferably one with a view that enables you extend your vision beyond four walls. You are into the 11th month of your new job. There is no psychological lift from your work.
Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly
JANUARY 29, 2015
I speak and often write about the use of mobile technology for crisis communication and crisis management. But there’s one area – and it’s an important area – that I haven’t yet touched on. It involves your website.
What about Snapchat? Part 1 of 2
MARCH 11, 2016
This crisis results in ill-advised actions such as making your premium real estate Times Square billboard a Snapcode (which doesn’t work at most pedestrian angles): We need to measure in order to manage.
5 Tips for Getting Into Live Streaming
NOVEMBER 19, 2015
Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games have been going on for years.
The Spin Sucks Inquisition: Amanda Gant
JUNE 26, 2015
When I moved to Chicago I worked for a real estate company and there were two women named Amy there. I said, “well my real name is Amanda…”. By Gini Dietrich. I love Amanda Gant.
Personal Branding: Always Be Prepared for Your Next Job Opportunity
JUNE 21, 2016
Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis?
When PR Jumps On Breaking News (Brangelina Divorce Edition)
ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2016
” Realtor.com: “How Will Angelina Jolie and Brad Pitt Split Their Real Estate? In the public relations industry, keeping up with the news is a must.
The Spin Sucks Inquisition: Carrie Morgan
DECEMBER 12, 2014
I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Hang on.
How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets
Rock the Status Quo
DECEMBER 10, 2015
Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. (Photo Credit: Deposit Photos, Canva). I have a local bank client that just started working with me in September.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
What’s interesting about this process is all of these pieces have to be there in order for the computer to write stories about Little League games or earnings reports or real estate in smaller markets that don’t typically get attention. By Gini Dietrich.
3 PR lessons from SXSW
MARCH 16, 2016
I’m the COO and managing director of a communications firm in real estate, public affairs, energy, transportation, higher education and non-profits. What began as a local Austin music festival in 1986 just wrapped up its 30 th year as the go-to event for music, film and technology.
Five Tips for Holding a Twitter Chat that Doesn’t Suck
AUGUST 30, 2012
Observe a wide variety of chats; while you may be focusing on real estate sales, you can learn some valuable strategies from a blogging chat! Today’s guest post is written by Melissa Woodson.
How to Stay Relevant In an Accelerated World
APRIL 3, 2012
Blockbuster lost sight of what the marketplace was doing, partially because they were tied up in real estate with their stores and couldn’t fathom people not showing up at their doors. Today’s guest post is written by Steve Kaplan.
A career roadmap for millennials and Gen Z
JUNE 10, 2016
It's analogous to saying in real estate, location, location, location. Millennials are more than 80 million strong and growing. They enter the workforce at increasing rates and comprise the largest age demographic.
The Spin Sucks Inquisition: Martin Waxman
JANUARY 16, 2015
During the holidays, I read Richard Ford’s latest book, Let Me Be Frank With You , a linked collection of stories centering around failed novelist, sportswriter, and now retired real estate agent, Frank Bascombe.
Behind the Headlines With Holly Beverly
APRIL 27, 2016
I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment.
How to Get Press for Your Startup
JANUARY 20, 2016
VTS demonstrated their cloud-based commercial real estate leasing and portfolio management platform. Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city.
How to Use Outreach Outside Your Niche for SEO Success
OCTOBER 15, 2015
After brainstorming and testing some ideas for each vertical, we decided to make a piece about “Home Staging on a Budget” for real estate sites. By Tom Shearman.
Your Story Needs White Space
SEPTEMBER 19, 2015
As marketers, we have to think like script writers, musicians and even real estate agents. Have you ever tried to sell your home? Remember just how much decluttering you had to do? You had to do that because people need to put themselves inside your home.
11 Content Marketing Mistakes to Avoid
APRIL 20, 2015
Treat your headline as the premium real estate that it is, and give it curb appeal. If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Entertain, don’t sell.
Indy 500 Brands: The Social Media Champs
JUNE 3, 2016
Real-time social media coverage of the 100th running of the Indianapolis 500. According to Bloomberg , these brands spend a small fortune to have their names on that prime real estate. Featured Trends Indianapolis 500 Indy 500 real-time influence