The Web Is Dead! Long Live Smartphones!
MAY 1, 2012
The web is dead! I guess all those business owners who’ve told me all these years that their customer doesn’t use the web were right. The web is just dead. The web has been dead for nearly two years, when Wired called it so in August of 2010.
Five Ways to Build the Perfect Web Marketing Storm
MARCH 20, 2012
I hate to admit this out loud, but I know only a fraction about content marketing for the web. I learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm.
Ring! Your Best Web Marketing Tool is Calling
AUGUST 16, 2012
The best web marketing tool is sitting right in front of you. That’s why so few web marketers do it. The outcome of the call was a blast of activity, new connections, and web marketing. Great Web Marketing is Calling. There are a bazillion web marketing tools.
Attracting Talent with an Internal Web Academy
NOVEMBER 1, 2016
The post Attracting Talent with an Internal Web Academy appeared first on Spin Sucks. Great talent is hard to find, for all companies in different industries. Piktochart, the tech startup found an innovative way to grow its own pool of talented people while building the local ecosystem.
Sponsored Comments: Is the Web About to Get Uglier?
FEBRUARY 3, 2015
The post Sponsored Comments: Is the Web About to Get Uglier? By Gini Dietrich I remember working with a client several years ago on building their presence through what we called the “response campaign.”
Six Verbs You Need to Understand for the New Web
APRIL 6, 2011
Thanks to my friend John Pitocco , I ran into a pretty interesting article about the six verbs for the web , from senior Wired maverick Kevin Kelly. He discussed these verbs during his opening keynote at the Web 2.0 Social Media Web 2.0
Around the Web in 59 Days
JANUARY 16, 2015
So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Around the Web in 59 Days is a post from: Shonali Burke Consulting, Inc.
How to Drive Web Traffic With Social Media Analytics
MAY 12, 2015
Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA program. When my 10-year-old needs help with his math, I am not the parent he turns to. And yet, I understand the value of having the right data on my communication efforts.
Why Marketing Pros Should Care About the Dark Web
David PR Group
OCTOBER 19, 2016
Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines.
Friday Wrap #173: Ethics-challenged outreach, Twitter reveals Moments, Google AMPs up the mobile web
Holtz Communication + Technology
OCTOBER 9, 2015
Google’s new HTML standard aims to speed up the mobile web —Ad blockers are popular because (among other reasons) ads slow down the loading of web pages on mobile sites.
Web Ad Blocking – is it Ethical?
APRIL 18, 2016
According to Econsultancy, there are today more than 144 million active ad block users around the globe. The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. It is a fast growing trend – ad blocking grew globally by 41% last year. It is estimated that publishers have lost […].
When relaunching a new web site actually IS news
JUNE 6, 2016
“We’re revamping our web site–this is big news! ”): Re-launching a new web site is NOT news. Even when you relaunch a “mobile” web site. Including launching a new web site. By now, most of us have been in the following situation.
Content Marketing: Building A Web of Influence
JUNE 23, 2015
Can you name the last time you stopped to look at a spider’s web? Every part of the web is connected, making it both complex and powerful. Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering.
The Dynamic Web: Pop-ups, Persistence and SERP [UML]
Sword and the Script
OCTOBER 22, 2016
There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. It’s an idea that wasn’t possible before the dynamic web.
Microsoft Stories: Best brand storytelling site on the web?
SEPTEMBER 26, 2014
After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. Clean. Easy to scan. Big, popping visuals. It’s a pretty slick site. What’s more, dig in a bit, and the content is every bit as good as the wrapper it comes in.
Will 'sponsored comments' make the Web uglier?
FEBRUARY 9, 2015
I worked with a client several years ago on building a presence through what we called the “response campaign.” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had expertise.
Web Developer (PHP) - Dayton, OH
FEBRUARY 27, 2015
Company: Reynolds and Reynolds Location: Dayton, Ohio Industry: New Media - Web Dev Career Level: Entry Level (less than 1 yr experience) Job Status: Full Time Salary Range: Commensurate with Experience
Gin and Topics: Train Wrecks Across the Web
MARCH 4, 2011
Gin and Topics: Train Wrecks Across the Web originally appeared on Spin Sucks on March 4, 2011. I don’t know where you live, but March came in like a lamb in Chicago.
Five Powerful Ways to Get More Leads from Your Website Forms
OCTOBER 20, 2016
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do.
Graphic/Web Designer - Cookeville, TN
OCTOBER 16, 2014
Company: WDStone & Associates Location: Cookeville, Tennessee Industry: New Media - Design Salary Range: Commensurate with Experience
What Responsive Web Design Means for You and Your Content
NOVEMBER 1, 2016
This is where the power of Responsive Web Design (RWD) comes in. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on. This blog post has been formatted to fit your screen.
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
The Influential Marketing Blog
DECEMBER 9, 2016
Web 2.0. Web/Tech. This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends.
CMS / WordPress / Front-End Web Developer - Plymouth, MN
NOVEMBER 6, 2014
Company: Primer 180, a Revo Brand Group company Location: Plymouth, Minnesota Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience
Web and Visual Designer - Franklin, TN
SEPTEMBER 22, 2014
Company: LeanKit Location: Franklin, Tennessee Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $85,000 - $115,000
5 Free Analytical Tools That Are Useful
JULY 7, 2016
Uncategorized Analytics audience insights content analysis content metrics digital tools free digital tools google search Kurt Hauptman measurement platform analytics research search metrics web analytics web metrics
The Spin Sucks Inquisition: Amanda Gant
OCTOBER 21, 2016
FollowFriday follow Social Media laura petrolino nebraska orbit media wine & webOn today's Spin Sucks Inquisition, we host a surrogate employee and Chicago neighbor, Amanda Gant. Amanda is the digital marketing manager at Orbit Media, and she's an all-around awesome human being.
Amazon scrambles to fix Web Services outage
MARCH 2, 2017
Thousands of websites and apps experienced loading issues Tuesday when Amazon Web Services, the largest public cloud provider, suffered a significant outage. Amazon Web Services (@awscloud) February 28, 2017. Amazon Web Services (@awscloud) February 28, 2017.
Let’s Steal from Web Developers to Make our Content Lean
PR Breakfast Club
JANUARY 11, 2015
I’m talking about taking from web developers processes to make lean content. Many shops still write their copy in Word, which is notoriously difficult to translate to the web. But even those who write in Google Docs tend to write first and then have someone else do the formatting for web and print. Give your content flexibility with Markdown , a syntax that’s easier than HTML that will simplify your process so you’re ready web or print.
Convert your Web traffic with these 6 tips
FEBRUARY 22, 2016
These bits of text reassure visitors about their decision to click on your Web address. Pop-ups often interrupt the natural flow of users’ Web surfing and are usually closed before a single word of the message has been read.
How Executives Exercise Daily…and How You Can, Too
SEPTEMBER 3, 2015
I will be riding from 11:00-12:00 and then I will be back at my desk, ready to take on the rest of my meetings and be highly productive (though I’m going to work ridiculously fast so I can go back to reading The Girl in the Spider’s Web ). By Gini Dietrich.
Persistent Sales Calls and Walking Into Spider Webs
Sword and the Script
DECEMBER 2, 2014
That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting.
The 2016 Spin Sucks Book Recommendations
JUNE 30, 2016
It's time for the summer book recommendations from Spin Sucks. Gini Dietrich admits she's either reading the wrong stuff or has become a harder critic. The post The 2016 Spin Sucks Book Recommendations appeared first on Spin Sucks.
Seven Professional Development Opportunities to Jumpstart 2017
DECEMBER 14, 2016
On the seventh day of Christmas, Spin Sucks gave to you seven professional development opportunities that will help you flourish in 2017. Gini Dietrich includes the newly launched Spin Sucks 30-Day Communications Challenge, online courses, business books, conferences, and more.
The Web is Not Flat
APRIL 24, 2016
The web, however, has been flat since the start. Even the whole idea of collaborative meetings could be disrupted, changing how we interact socially and professionally across the web. However: As marketers, we’re still struggling with how to conquer the flat web.
PR Pros Not Keeping Up with What Journalists Want
AUGUST 14, 2012
And the Web Influencers Survey by D. Communication Media Relations ds simon janis krums media relations Online newsroom Oriella Digital Journalism Study pr industry PRESSfeed tekgroup online newsroom study web influencers survey what journalists want
Mobile First in 2015
DECEMBER 4, 2014
Usability and Variable Testing of Your Mobile Design Because mobile web surfers are even more finicky and more likely to be in a bigger hurry than desktop searchers, your mobile design must be in tip-top shape.
Creative Designer (Print & Web) - Ithaca, NY
OCTOBER 31, 2014
Company: Ithaca College Location: Ithaca, New York Industry: Advertising - Other
Web Designer - Peoria, IL
NOVEMBER 3, 2014
Company: Simantel Group Location: Peoria, Illinois Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience
Web Developer - Pittsburgh, PA
OCTOBER 31, 2014
Company: Flying Cork Media Location: Pittsburgh, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Job Status: Freelance/Contract
Simple HTML & CSS Tips for Landing Pages & Blog Posts
MAY 12, 2015
Content WebA polished landing page or blog post can mean the difference between conversion and lost opportunity. Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor.