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Media Training Tips for Small and Large Interviews

Spin Sucks

Gini Dietrich has media training tips to be used in both big and small interviews. The post Media Training Tips for Small and Large Interviews appeared first on Spin Sucks. Communication Media Relations 60 Minutes elon musk fleishmanhillard henry gantz media relations media training tips tesla the catfish institute

Media Training: 3 Essential Lessons


We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews.

How Media Training Could Have Saved Five Olympic Athletes

Spin Sucks

Media training , long considered a mainstay of public relations, is more important today than ever before, but must include the appropriate use of social media. For anyone who is not experienced in communicating with the media, training can be extremely valuable and can make the difference between making a strong positive impression and coming across as an idiot–or worse.

Media Training in Minutes: The Pre-Interview Prep Call

Rock the Status Quo

Finding time for media training can be difficult. Calling a client 10-15 minutes before a media interview to make sure they’re prepped and ready to go. Because we deal with media every single day, we can take for granted how easily dealing with media can be for us, but it’s important to remember that it doesn’t for most of our clients.

PR Pro Tips: Media Training Refresher for the New Year

RH Strategic

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The post PR Pro Tips: Media Training Refresher for the New Year appeared first on RH Strategic. PR Best Practices interview media media trainingThe old adage “practice makes perfect” rings. Read More.

Media Training: How To Pick A Trainer So You Shine In The Spotlight


The idea of a media interview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. Look for a media trainer who has experience on both sides of the microphone. Role-playing plus media theory.

Short List: Media Training Fundamentals


One thing that is often put on the “nice to have” rather than the “must do” list is formal media training. Brand PR professionals and agency staff should still make the effort to ensure that spokespeople have basic media skills. Even if you have to do the training yourself, make sure that anyone who will participate in an interview has a good grasp of these fundamentals.

Do Nice Headlines Finish First? Tech Media Training Redux

Flack's Revenge

We had a media training session this week involving one of our larger clients last week. love these sessions because they help us bond with clients, and share experiences and observations about the worlds of technology and the media. As competition has escalated, news media outlets have become increasingly obsessed with their audience numbers. Tech PR Uncategorized

A PR Professional Became the Story in the Ken Starr Interview

Spin Sucks

Related Stories The Ultimate Guide to Media Interviews Media Training Tips for Small and Large Interviews The Secret Behind Crisis Communications. Communication Crisis baylor university bill clinton clinton impeachment crisis communications julie hays kenneth staff kwtx media interviews media training merrie spaeth reagan administration tevin elliott

Why Companies Should Be Training All Employees to Use Social Media


By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement. Lauren Friedman , Head of Social Business Enablement at Adobe, said Adobe not only encourages employees to use social media, but trains them on it as well. Get the free tip sheet today!

How to Offer Media Training to Your Clients

Solo PR Pro

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some media training guidance is universal. When to hire a professional media trainer.

The Ultimate Guide to Media Interviews

Spin Sucks

In a past life, I did a ton of media training. Sure, we’ll prep clients for media interviews with an agenda or a list of anticipated questions, but it’s rare to do the two-day, cameras on kind of media training anymore. credit that to the evolution of social media and to owned content. Be honest. A lie to the media can be very damaging.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. It was my job to find out as much as I could about these media professionals and their media outlets.

Time for Communicators to Jump on the Online Course Train

Spin Sucks

Next consider what Hewlett Packard has done through its HP Life Program —a free online learning platform that trains students, entrepreneurs, and small business owners to apply IT and business skills. Frankly, this was foreign territory for me until I began developing an Online Media Training Course for Academics  last year, which I just launched. still have a lot to learn.

The Hillary Clinton PR Campaign

Spin Sucks

The Social Media Campaign. For those of you who have been doing PR for more than eight years, you’ll remember that a lot of what we did before social media was message creation and training. Related Stories The 2015 Summer Reading List Storymaking vs. Storytelling: Learn from Mary Poppins Is PR Afraid to Earn Media? By Gini Dietrich. Do we have a deal? No big deal.

5 tips for creating powerful key messages

Public Relations Sydney

Communicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media. To ensure you get your point across it is essential to establish your key messages before any communication with the media or your target audience. Key messages are the […].

Media Interview Tips From Top Journalists

ImPRessions - Crenshaw Communications

Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the perspective of the person getting questions. Trump’s struggles may also stem from his attempt to broaden his appeal and therefore branch out, and “normal” media interviews like the ones most public relations people set up need not be adversarial.

How Humour Makes Your Message More Palatable. and More Powerful


Yet public speaking and media interview skills are essential for most executives and business owners. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on Polaris B about media interview and presentation skills. Media Training And see our children for the hope that they are.”.

9 Ways to Prepare for the Unprepared Reporter


Client relations Journalism Media Training Public Relations Uncategorized interview interviewing media Media relations media training PR preparation Reporters Cringe. PR person summarizes subject to be discussed. Exec acts polite and pretends to roll with it. Reporters asks spontaneous stream of questions. Call ends. Client yells at InkHouse.

The world before social media (Funny Infographic)

Norton's Notes

have created a couple in the last 12 months one was a social media timeline and the other was a social media cheat sheet with all the picture and video sizes in it. Amusing Marketing Social Media Training and Tips infographic world found this on here but I would love to know who created it originally as I like a good sense of humour and I would like to credit them.

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social mediaYou’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments. Which is to say: you still have another five solid months to make this your best year ever as a communicator.

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. … Continued.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team.

Nine essential tips when carrying out a social media audit

Norton's Notes

We all now understand that social media marketing without a clear strategy is dangerous and I am amazed at how many big well-known brands still don’t really have a clear strategy. In the last twelve months I must have written twenty or so social media strategies and every single one starts the same, with an audit, to take a clear benchmark. WORK OUT WHAT YOUR GOALS ARE. MEASURING. 5.

Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Let’s dig into this a bit more. Source: Source:

Social media is easier than PR

Stuart Bruce

While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. It easier however to train people in the individual skills and tactics that are part of the public relations toolkit. public relations social media Training online PR PR training

6 Conversational Habits That May Be Hurting Your Professional Career

PR News

Media TrainingConversing one-on-one reminds me of writing by hand—they’re both modes of communication that have been eroded by the electronic screens that are perpetually in front of our faces. There’s an important distinction to be made between these two modes. Poor penmanship is not likely to hurt your career, but poor conversational skills likely will hurt… Continued. The post 6 Conversational Habits That May Be Hurting Your Professional Career appeared first on PR News Blog.

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A 2-Minute Public Speaking Hack Using Body Language


Yet public speaking and media interview skills are essential for most executives and business owners. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills. Media Training Some will be good and some will be bad.

PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area.

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

Paid media has opportunities, but agencies need to prove themselves. I’ve been banging the drum for paid media for a long, long time, but PR is naturally reticent to embrace it. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. The future of social media community management is in-house. Paid media is here to stay.

Senior PR practitioners lack digital and social media management skills

Stuart Bruce

The report also highlights the continuing lack of digital and social skills, which I should be celebrating as it evidences the continuing need for my consultancy and training business. New entrants to PR, with less than five years experience, rate social and digital media management amongst their strongest competencies. This is a huge problem and reflects what I typically see.

Social Media Training Programs | Spin Sucks

Spin Sucks

She asks, “What types of training programs can companies institute to help establish proper social media programs for their company? As we know social media isn’t left for just one or two in a company, but is integrated in all areas.&# There are a few steps I recommend a company taking when creating a social media training program. Sorry. Singapore!

The Public Relations Grand Slam

Mora Communications

You are launching a professional media relations campaign, not playing the lottery. PR is a cumulative process, use what you can from each media placement and keep moving forward. One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. It’s going to change their lives. That one story will turn it all around.

PR Pro Tips: Media Training Refresher for the New Year

RH Strategic

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The post PR Pro Tips: Media Training Refresher for the New Year appeared first on RH Strategic. PR Best Practices interview media media trainingThe old adage “practice makes perfect” rings. Read More.

Successful Media Interviews & Body Language: What You Need To Know


In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful media interview s (or some utter disasters). Unless you’ve role-played in media or presentation training, you likely have no clue about the messages you’re communicating with your head, hands, feet and overall posture. Media Training

#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. The chat was kicked off with a question about the risks of social media monitoring in the workplace. Eric noted that the biggest risks of social media monitoring are: intrusion of privacy, invasion of privacy, and the potential to use social media for job applicant screening.

A Q&A with NECN’s Peter Howe


The media landscape changes every day, so we are constantly communicating with our friends in the fourth estate to make sure we are staying current and relevant. One So as 2015 comes to a close, and we reflect on the year in PR and media relations, I turned to media-veteran  Peter Howe  to get his thoughts and a few tips that will help us to tell stories even better in 2016.

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Communication in Top Eight Digital Skills Needed

The Proactive Report

the “native language” of each platform” Search & research: Search is now viewed as a media source. Not only that – it’s the most used and most trusted media source (2015 Global Trust Barometer.) Since we communicate online and in social media it’s vital to understand the etiquette for digital communication overall, as well as the rules of engagement on each platform. years and organizations are failing to adapt their training programs quickly enough. Online PR digital skills media trainingThat’s 3.2 Excel.

Media 16

PR measurement and digital communications two biggest skills gaps for PR

Stuart Bruce

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. CIPR Infographic Measurement and Evaluation PR strategy public relations Public Sector social media Training

The Three Biggest Media Mistakes Top Executives Make


Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. They Forget To Sell The Positives.