Ten Communicators to Follow
DECEMBER 18, 2014
On the 10th day of Christmas, Spin Sucks gave to you… 10 communicators to follow, nine PR blogs to read , eight PR up-and-comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. Today we bring you the 10 communicators you should follow.
Five Reasons Communicators are Frustrated and Lonely
FEBRUARY 23, 2017
The job of communicators can be frustrating and lonely and there are five reasons that lead to both. The post Five Reasons Communicators are Frustrated and Lonely appeared first on Spin Sucks. entrepreneur Professional Development communications industry lonely at the top marketing in the round pr industry silosGini Dietrich describes them with hints to improve.
The Secret Behind Crisis Communications
MARCH 15, 2016
The post The Secret Behind Crisis Communications appeared first on Spin Sucks. Learn the World Capitals Three Building Blocks for Starting Smart: A Client’s Guide to PR Success Four Ways to Use Agile Communications in Your Marketing Mix. Related Stories Want to Be a Better Writer?
Internal Communications, Sunday Style
OCTOBER 29, 2014
Because churches have one of the most complex internal communications challenges of any organization. At the church I attend—admittedly a large church— internal communications must flow through many different people including: Pastoral staff. Deeper Internal Communications Challenges It isn’t just that there are a lot of people to keep happy. It’s not Sunday. It’s not Easter.
How Leading Companies Tie Employee Advocacy to Business Outcomes
Insights from expert marketing and communications pros who are doing it today
A Bodybuilder’s Guide to Communications Strategy
JULY 20, 2015
Life is where you learn to be human, and any communications strategy is about connecting with humans. Today’s post is about another very important part of my life (one many of you probably don’t know about), which directly relates to communications strategy development and success—body building. Building a Communications Strategy. By Laura Petrolino. Life is the best teacher.
The Five Communications Trends for 2015
DECEMBER 9, 2014
By Gini Dietrich On the fifth day of Christmas, Spin Sucks gave to you… five communications trends, four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. How clever are we to get the stuffy old, SEO-laden communications trends aka predictions in here in a fun way? Communications Trends for 2015 Conversion of media. Yay for my content team!
Three Ways to Optimize Client Communication
JANUARY 3, 2017
Good customer service heavily depends on your communication with clients. When conflicts arise, the solution is often as simple as communicating to uncover the problem. Michael Manning shares a few steps to follow to ensure that lines of communication are set up for success. The post Three Ways to Optimize Client Communication appeared first on Spin Sucks.
Get Creative with Internal Communications
OCTOBER 27, 2014
But, for those of us who specialize in external communications, we sometimes undervalue—or even forget!—about about a critical component of PR: Internal communications. My team recently worked on communication for two large merger and acquisition projects. When two companies become one, internal communications is a high priority. It’s time to draft an email from the CEO.
Four Online Courses Every Communicator Should Take
DECEMBER 8, 2016
On the fourth day of Christmas, Spin Sucks gives to you.the four online courses every communicator should take to prove PR is an investment, not an expense. The post Four Online Courses Every Communicator Should Take appeared first on Spin Sucks. Gini Dietrich details each to fill your brain.
Survival for the Absent-Minded Communications Professional
AUGUST 17, 2015
Luckily, as a communications professional , I’ve developed a handbook of survival tools to help my absent-mindedness work for me instead of against me. Let’s first talk a bit about what it’s like to be absent-minded for those communications professionals out there who aren’t so lucky. Don’t Forget to Be a Communications Professional. Right?!?).
Online Communication and Relationships: The Missing Skills
JUNE 27, 2016
Online communication creates amazing opportunities for us as communications pros to connect with colleagues, clients, consumers, and communities through the online channels. However, we must use it as a tool and not a replacement for communication or relationship building. The post Online Communication and Relationships: The Missing Skills appeared first on Spin Sucks.
Five Principles for Employee Communications
FEBRUARY 23, 2017
During twenty years in the communications profession the most principled folks I’ve met are those in employee communications. If you’re an internal or employee communication practitioner you know that having a set of principles rendered explicitly can promote meaningful discussion about what you can do to help stakeholders advance their agenda with employees.
The case for internal communications
Holtz Communication + Technology
FEBRUARY 4, 2015
“Internal communications as a narrowly defined function and approach is dead.” ” So sayeth former BBC HR and Internal Communications Director Lucy Adams, who adds that “a fundamental re-think of communications—and more importantly relationships—with our employees is needed.” To begin with, internal communications is an ongoing process.
The Study Guide for Communications Professionals
JUNE 3, 2015
We believe it is a crucially important trait for all communications professionals. We almost always ask interviewees what they are reading, and when we do we’re not just looking for PR and communications blogs, or business books. Let’s Talk About History Communications professionals need to understand how and why people communicate and interact.
The Importance of Handwriting for Communications Pros
AUGUST 3, 2015
Handwriting was a key component of how we communicated. the importance of handwriting for mere communication has lost it’s place. realized I hadn’t really thought about the lost art of handwriting, nor had I considered the importance of handwriting beyond just a simple means of communication. Without it part of that process is removed, and all parts of communication suffer.
The Four-Step Process of Communications Planning
NOVEMBER 10, 2014
communicator, professor, and social media strategist for TEDxABQ, Benson is one of the guys in the industry who does his job without spin and makes everyone else look good. Communications Planning Strategy 101: Planning for Success is for every communicator who needs to create a plan for next year, but has no idea where to start. Super smart, very funny, and extremely lovable.
Voice and Tone in Internal Communications
OCTOBER 22, 2014
By Eleanor Pierce We pay a lot of attention to voice and tone when we’re communicating with external audiences. But, too often, organizations aren’t quite as careful with their internal communications. Internal Documents Represent Your Brand’s Voice, Too The fact is, your entire team is on the forefront of communicating your brand. We’re careful about apologies.
Communication Tips for Netflix
JULY 25, 2011
I think we can all agree the way Netflix handled the communication of their price increase was a PR disaster. But before we get to the communication lessons, let’s get this out of the way. Communication Tips for Netflix originally appeared on Spin Sucks on July 25, 2011. Communication Crisis jay dolan netflix netflix communication tips price increase
Should We Take the “Internal” Out of Internal Communications?
OCTOBER 22, 2014
By Gerard Corbett “Internal communications” is an anachronism. Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale. Should We Let Go Of Internal Communications? So, is it really about “internal” communications anymore?
Integrated Marketing Communications is More than a Fad
JUNE 23, 2016
Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy. The post Integrated Marketing Communications is More than a Fad appeared first on Spin Sucks. Related Stories The New Airbnb Logo: Integrated Marketing Communications or Not?
Santa, the Communications Pro
DECEMBER 23, 2014
Santa Claus’ Secrets to Being a Communications Powerhouse Santa is arguably one of the best known public figures on the planet. The fact that we don’t think twice about this annual ritual is a result of years of consistent and powerful messaging, and top notch integrated communications tactics. The post Santa, the Communications Pro appeared first on Spin Sucks. HAHAHAHA!!
Improve Your Communications Strategy By Asking These Questions
SEPTEMBER 26, 2016
These eight questions are crucial for a successful communications strategy. The post Improve Your Communications Strategy By Asking These Questions appeared first on Spin Sucks. Related Stories How to Choose the Right Marketing Tactics The Zoom Method of Communications Strategy Success Three Strategy Development Lessons from Iceland Soccer.
Build Customer Relationships for Successful Communication
APRIL 11, 2016
All successful communications efforts start with solid customer relationships. The post Build Customer Relationships for Successful Communication appeared first on Spin Sucks. Client Service Communication client service customer communication customer relationships laura petrolino relationship buildingBuild them first to achieve your goals.
Eight Halloween Costumes for the Communications Professional
OCTOBER 17, 2016
Laura Petrolino provides a list of eight different costumes that are perfect for the communications professional. The post Eight Halloween Costumes for the Communications Professional appeared first on Spin Sucks. Communication Tools costume dress-up Halloween halloween for communications pro laura petrolino meme pokemonCan't decide what to dress-up as this Halloween?
Emory’s Excellent Crisis Communication on Facebook
AUGUST 25, 2014
If you’ve been following along, then you know that my take is that there is more to gain in leveraging social media to communicate with your audiences in a crisis, than there is to gain from closing the accounts down. Instead of closing pages, I always suggest to focus on the goals and to communicate the appropriate messages to the appropriate audiences. to be treated at Emory.
Three Steps to Successful Crisis Communication
FEBRUARY 16, 2016
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels. Crisis communications is a tricky thing to master.
Structured Meetings Make for Better Internal Communications
OCTOBER 28, 2014
By Gini Dietrich There has been a lot written this month about internal communications on this very blog. We’ve read everything from how we communicate very first thing each morning with a daily email from Clay Morgan to how engaged my team is (yay!) What we haven’t talked much about is how important transparency is in internal communications. Why would I do that?
Achieve Success in Communications With These Behaviors
MAY 18, 2016
If you want to achieve extreme success in today’s dynamic communications industry, Andrew Pelletier has a list of the six behaviors most PR “superstars” embrace. The post Achieve Success in Communications With These Behaviors appeared first on Spin Sucks. Comments Bang on, Adrienne! Every super-successful executive I know.
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. Like many of you, when I went out on my own and decided to build a company from the ground up, I did so because I knew there had to be a better way of doing communications that actually affected revenue growth. The Spin Sucks community is an interesting one.
What Sucks About Being a Communications Professional
DECEMBER 16, 2014
So I thought, in honor of the upcoming holiday of Festivus (if you don’t know about Festivus, start here ), maybe we should have an Airing of Grievances about being communications professionals. What sucks about being a communications professional? The Glaze People Get After They Find Out You’re a Communications Professional. Reading is really important for communicators.
A Gigantic List of Tools for Communicators
JULY 7, 2016
There are a ton of free and paid tools that makes the job of the communicator much, much easier. The post A Gigantic List of Tools for Communicators appeared first on Spin Sucks. by Paula Kiger Communicator Christmas! Gini Dietrich shares a gigantic list of our favorites. Comments I need an Excel support group. It's the one piece of software I. by Samantha McCain Excel!
Personalized Communications in the Digital World
JANUARY 26, 2015
It’s the most wonderful week of the year… No, it’s not personalized communications in the digital world week. So why does this matter to us as communicators? Because communication is really about how you make people feel. It’s easy to communicate with a crowd, like a crowd. That’s effective communications. By Laura Petrolino Guess what this week is? Try it.
Communicators: Tell management what can’t be communicated
Holtz Communication + Technology
FEBRUARY 4, 2016
More often than not, communicators are the hired guns of business. Unless they have that coveted “seat at the table,” they are never part of the decisions they’ll wind up having to communicate. Even then, leaders often make misguided decisions and think the communications team can spin gold from them. ” I’m not talking about communicating bad news.
Crisis Communications 101: Apologize First…and Mean it
OCTOBER 19, 2016
But in crisis communications, it's imperative it happen swiftly. The post Crisis Communications 101: Apologize First…and Mean it appeared first on Spin Sucks. Related Stories Newsjacking Gone Wrong: Four Simple Rules to Heed Master Modern PR By Integrating the PESO Model Eight Halloween Costumes for the Communications Professional. Communication Crisis BP deleted emails Delta ed bastian hillary clinton kenneth cole paula deen presidential debate Tiger WoodsOne of the hardest thing for a human being to do is apologize.and really mean it.
How to Improve Your Internal Communications Using Social Media
MAY 24, 2016
You’d be missing a great opportunity if you neglected to incorporate it into your internal communications strategy. The post How to Improve Your Internal Communications Using Social Media appeared first on Spin Sucks. Social media is already a part of your employees daily lives. Here is why it's important.
Crisis Communications: Have a Plan for Success
MARCH 30, 2015
As part of a beta test, I worked with Phil Mershon and Michael Stelzner to schedule meetings with organizations that need help with crisis communications and those went really well! During the crisis communications, they got defensive and flustered instead of remaining cool and collected. The Crisis Communications Process. By Gini Dietrich. Issue vs. Crisis. Is it preventable
How Crisis Communication is Like Blood
MARCH 15, 2016
Have you thought about the similarities between blood and crisis communication? The post How Crisis Communication is Like Blood appeared first on Spin Sucks. Related Stories The Secret Behind Crisis Communications How Red Lobster Flopped Their Social Media Gift Building Trust Does Not Happen Overnight. Kornel Bohm says they have more in common than we think. Hear him out.
The Four I’s of Leadership Communication
JUNE 11, 2012
HBR says: One-way, top-down communication between leaders and their employees is no longer useful or even realistic. And, in order to do that, leaders have to communicate in a way that is more dynamic and sophisticated…it has to be a process that becomes a conversation. There are four ways to form a single integrated process for communication for leaders. Interactivity.
Freelancer vs. Communications Firm: Which is Better?
MARCH 19, 2015
By Gini Dietrich As Paul Sutton and I are wont to do, we recently had a debate about working with a freelancer versus a communications firm. to focus on doing really high-level, strategic digital communications and I, well, I run a digital communications firm. With communications, you get what, or rather who you pay for. You see, he just left an agency in the U.K.