The PR Industry is Full of Spin Doctors and Liars
DECEMBER 6, 2016
On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks.
The PR Industry at the Crossroads
MARCH 23, 2017
communications holding company PR industry Richard Edelman
Infographic: Key 2016 Events That Shaped the Media Industry
MARCH 21, 2017
Featured Media Research Media Monitoring Media Analysis Trends media relations public relations media industry journalist State of the Media timelineIn the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.
The Big Question: Artificial Intelligence and the PR Industry
MARCH 10, 2017
The post The Big Question: Artificial Intelligence and the PR Industry appeared first on Spin Sucks. How are you preparing for the changes to the PR profession due to the rise of artificial intelligence? We ask six experts where they see the changes coming.
Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
OK, so blog posts, Twitter and Facebook, influencers, and visuals are all really important to the industry. As an industry, we should push to see an even split…someday. What’s worse, though, is the type of “measurement” the industry is doing.
Performance-Based Pricing in a Billable Hours Industry
SEPTEMBER 4, 2012
After all, when people in our industry charge for performance, it typically means they get paid based on number of impressions, which are totally easy to game. So I’ve been thinking a lot about performance-based pricing or taking a cue from the music industry.
The 2016 PR Trends…How Did the PR Industry Do?
NOVEMBER 29, 2016
But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends. The post The 2016 PR Trends…How Did the PR Industry Do? It's the time of the year that everyone and their brothers makes predictions for the following year. appeared first on Spin Sucks.
Changes to the Barcelona Principles Hurt the PR Industry
SEPTEMBER 22, 2015
During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. By Gini Dietrich.
Does Wikipedia Present Risk to your Organization or Industry?
MARCH 31, 2015
This post is about the potential risks Wikipedia may present to your organization and/or industry. Let’s use the healthcare industry as an example, as their Wikipedia risk is amongst the greatest. Wikipedia’s risk on the healthcare industry.
Guest Post: The PR Generalist vs. The Industry Specialist
AUGUST 26, 2014
Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. Is industry specialist the right path for you?
The Communication Industry Has a Perception Issue
JUNE 21, 2011
The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. If we all begin to think like business owners, the perception of our industry will change.
Self-Hating PR Pros and the Change in Industry
SEPTEMBER 5, 2012
The PR industry has, for a very long time, used media relations as the example when describing what we do because it’s tangible. And using media relations as “the thing” the industry does is doing us a huge disservice. A few weeks ago I was in a meeting with a prospective client.
Be the First to Create an Industry Disruption
APRIL 12, 2016
The reason Tesla, Uber, and AirBNB exist is because there was an industry disruption to be done. What can you do in your industry that is similar. The post Be the First to Create an Industry Disruption appeared first on Spin Sucks.
Paucity of digial/social skill at senior PR levels is a threat to the industry
Holtz Communication + Technology
MARCH 3, 2015
On the surface, the public relations industry seems to be doing just fine. Industry leaders reading the report should be sweating bullets over some of the issues that stand to derail PR’s continued growth.
Trust Me I’m Lying: How One Person is Hurting an Entire Industry
JULY 23, 2012
” Our industry is not regulated by a governing body so it’s up to us to self-police. Communication Ethics HARO peter shankman pr industry PR Professionals ryan holiday Spin Sucks trust me i'm lying vocusLast week, some news came to a head.
CARMA’s Panel Considers Pharma Industry Reputation
NOVEMBER 17, 2016
This event discussed the reputation of, media and public perceptions about, and policies and practices concerning the pharmaceutical industry. Pharmaceutical Industry Insights – Media & Stakeholder Analyses. On October 26, 2016 at the National Press Club in Washington D.C.,
Beam Me Up, Scotty! How the Hologram Will Change the PR Industry
APRIL 21, 2016
How the Hologram Will Change the PR Industry appeared first on Spin Sucks. Related Stories Be the First to Create an Industry Disruption Five Goals for Successful Client Onboarding How Difficult Is It to Break into the World of Freelance Writing?
Where is the PR Industry Heading in 2015?
JANUARY 5, 2015
The post Where is the PR Industry Heading in 2015? These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success.
The PR Industry’s Performance-Enhancing Drugs
MAY 23, 2011
It’s to change the perception of our industry. I wish there were a body that regulated our industry and forced us to uphold the ethics that PRSA outlines for its members. So what are we going to do about the performance-enhancing “drugs in our industry?
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? ”?
5 Ways Hybrid Marketing Agencies Will Transform the Industry
DECEMBER 19, 2011
Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models. Today’s guest post is written by Paul Roetzer. . Hybrid agencies will come to rule the marketing services world.
Gaining Respect for Yourself and the PR Industry
JANUARY 19, 2011
This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men..
ICCO Summit Considers Future of PR Industry
OCTOBER 26, 2016
The Global International Communications Consultancy Organisation (ICCO) Summit, held on 29-30 September in Oxford, England brought together inspiring speakers from PR consultancies around the world, to address the challenges affecting the PR industry today.
Fresh Take on “Influence” in the Tech Industry
FEBRUARY 2, 2016
The search for influence in the tech industry can at times resemble the hunt by Ponce de León for the Fountain of Youth. The post Fresh Take on “Influence” in the Tech Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
6 Ways Women Can Thrive in the PR Industry
PR in Your Pajamas
AUGUST 18, 2015
Today’s guest post talks about the increasingly large role of women in the PR industry. When it comes to sheer volume, women dominate the PR industry. industries, as captured in this infographic about women in business. Women have already made enormous strides in the work world, and the female-dominated PR industry is uniquely positioned to lead the way to real equality. What else do women need to thrive in the PR industry?
Why PR pros should join professional industry organizations
JANUARY 22, 2016
Being an active part of professional organizations can: · Help you stay current on knowledge in your industry. PR veterans can tell you that having a strong network is a crucial element of your career.
4 tips to become an industry influencer
Public Relations Sydney
APRIL 20, 2015
Becoming a person of influence in your industry can be very rewarding. An industry influencer is someone who is regarded as being in-the-know; someone who others in their industry look to for […].
10 ways TV wrongly depicts the PR industry
JANUARY 7, 2015
When it comes to public relations, pop culture has it all wrong, and that makes for a sad state of affairs when PR professionals try to counter television''s inaccurate depiction of the industry.
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
We had a bit of a debate about it because it’s true you can’t be a thought leader without actually doing the thinking, but at the same time, most executives should not spend their time producing content, even if they have a unique position on something in the industry.
How Harry Potter Can Help Industry Pros
DECEMBER 3, 2014
In fact, they can be essential for building a successful career in this industry. In preparation for your own sorting hat ceremony via the quiz below, here’s a look at the four houses (in detail for you non-Potterheads) and how their traits tie into industry life and professional success….
Four Things You Can Learn from a PR Industry Election
OCTOBER 26, 2016
The post Four Things You Can Learn from a PR Industry Election appeared first on Spin Sucks. Whether you’re a voter or a spectator, an election can be quite an eye opener from a basic relationship-building perspective.
There’s No One Path to Agency or Industry Life
MAY 7, 2015
As with many industries these days, people come to agency life from all walks. SHIFT has been around for 12 years now, and we’ve had many folks on staff who’ve successfully transitioned from another area of the industry or from another profession altogether.
Be the Leader In Your Industry: Blaze the Trail
AUGUST 29, 2011
But what is interesting is it likely will cripple the consumer electronics industry. The consumer electronics industry is built around copying the successful products that Apple produces. Steve Jobs resigned last week. This is likely not news to you.
Get in Where You Fit In? The Challenge of Diversity and Fit in the PR Industry
MARCH 29, 2016
Do they fit within the industry and within certain organizations? Riveria, called out fit as a phenomenon gone elitist and rogue : “Although diversity in many industries has increased in recent decades, progress in the corporate realm has been slower than expected.
How PR can Integrate Industry Reading Efficiently into Workflow
Sword and the Script
NOVEMBER 3, 2015
Industry reading.” The reality is, the value of reading is in understanding media trends, industry perspective and more broadly, a form of research social medialites call “listening.” The Value of Daily Industry Reading. The 6 PR Outputs of Industry Reading.
Five Reasons Communicators are Frustrated and Lonely
FEBRUARY 23, 2017
entrepreneur Professional Development communications industry lonely at the top marketing in the round pr industry silosThe job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve.
COINS appoints Firefly to spearhead COINS Construction Industry Grand Challenge
PR in High Definition
SEPTEMBER 14, 2015
Firefly has been appointed by Construction Industry Solutions (COINS) to handle the international PR surrounding the inaugural COINS Construction Industry Grand Challenge (CCIGC).
Be the envy of your industry
FEBRUARY 14, 2016
We don't want you to miss this chance to submit your enviable work for the chance to be named the best in media relations strategy. Don't delay—final deadline for the 2016 Media Relations Awards is Feb.
From classroom to boardroom – crisis management lessons from the auto industry
OCTOBER 9, 2015
Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry.
A PR Treatment for the Healthcare Industry. Remedy One: Social Media
APRIL 14, 2015
The post A PR Treatment for the Healthcare Industry. Uncategorized communications Doctor''s offices Doctors engagement Healthcare industry Hospitals Patients Physicians public relations Recruitment social media