Trending Sources

Three Myths and Facts About Using Data in B2B Marketing

Spin Sucks

There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects. While another would say the definition of big data is widely misunderstood.

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How To Create Great Content With Your Data

Cision

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. For most businesses, a sample of your customer data wouldn’t be widely applicable to all businesses.

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PR Has Officially Reached the Era of Data

Spin Sucks

In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more. The post PR Has Officially Reached the Era of Data appeared first on Spin Sucks. based events Vice Zika pandemic

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Big Data 2016: Top 100 Influencers and Brands

Onalytica

The Big Data technology and services market is one of the fasted-growing, multi-billion dollar industries in the world. Big Data has already become an essential part of our everyday lives. The Big data is also being used by companies to improve customer service, monitor the condition of individuals cars, or contribute to economic development. Data-Mania. Data_Informed.

How to Use Data Insights to Craft a Clever Content Strategy

Cision

By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. successful entrepreneur is one who knows how to use data insights to make better business decisions. But you can’t make a well-informed decision or craft a strategy unless you democratize data. Dove is considered a pioneer when it comes to leveraging data.

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What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

PART 1: Big Data 101 for PR

AirPR

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. The emphasis of each Big Data conversation may be different: it may be making sure no data is lost, or the privacy and security concerns of using the cloud, or the automation of analytical […].

Adapting to a Data-Driven PR World

Cision

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. You need to do more than find data; you need to find the right data.

How Purged Media Monitoring Data Can Ruin Your New Year’s Celebration

iQ media

media intelligence media monitoring PR pr insights purged data longtail dataThe end of the year is fast approaching - only a few weeks away. It’s been an eventful year for your company with media coverage that was both good and bad. You are hoping that the new year will start with the promotion and raise you have been working towards all year.

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Your Guide for Data Breach Crisis Communication

Melissa Agnes

How many data breach hacks are you going to watch happen to others before you get your team in gear and take the necessary precautions to minimize this risk from happening to your organization? data breach hack is a risk to any organization, no matter its size or industry. How to minimize the risk of a data breach crisis. How to plan for and respond to a data breach crisis.

What is Data-Driven PR? Part 1 of 9

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. What It Means to Be Data-Driven. This is what it means to be data-driven.

Meet PR’s New Best Friend: Data

PRSay

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. Data Closes Deals. Data Fills the Funnel.

Leveraging 4 key types of PR data

AirPR

Are you sick of talking about PR data yet? Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. PR Education assessment data campaign data demographic data perception data PR PR data PR education PR tips public relations types of dataNeither are we. With the bajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, […].

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Big Data and the Human Experience

AirPR

Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. All About Tech big data data analysis Dell human experience self-actualization The conversations included thoughts and insights from some of … Continued.

7 Data Visualization Tools That Anyone Can Use

Cision

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. Want to be even more data-savvy? And it’s free. Plotly.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day. quintillion bytes of data every day. Thought Leadership Crisis Communications Data plan public relations

Is PR data bias holding you back?

AirPR

Often, when a PR professional views data that shows the […]. Industry Insights & Trends big data for PR data bias PR data public relations dataWhen it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed.

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

Summing it up. I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling. The challenge with data is that it can be difficult to comprehend.

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

#CreativePR: Measurement and Data-Based Insights

Marketwired

The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. This is post 5 of our 5-part #CreativePR blog series. Read the entire series here.   . Neither is a good alternative.”.

Fake News: A Data-Driven Analysis

Shift Communications

In the field of machine learning (part of artificial intelligence), we train our machines from libraries of already-classified data. Our machines serve up our news, our social media feeds, our email marketing, our stock tickers – every bit of data we consume on a daily basis. What’s the impact of fake news? Is it as big a problem as people make it out to be? Christopher S.

What is Data-Driven PR, Part 7: Refinement

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

Protected: Irreversible: The Public Relations Big Data Revolution

IPR

To view it please enter your password below: Password: Protected: Irreversible: The Public Relations Big Data Revolution appeared first on Institute for Public Relations. Research Library] Big Data IPR Signature StudiesThis content is password protected.

Big Data: 5 Essential Skills for Public Relations to Master

Spin Sucks

The era of Big Data has arrived, and social media big data will be a huge trend this year. There are mountains of data and we don’t really have the skills to see what they all mean and really connect the dots. Essential Skills to Master Big Data. Following are five essential skills to master Big Data you can undertake right away. Collect Data.

What is Data-Driven PR, Part 6: Analysis

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

How to Drive PR Decisions with Data

AirPR

I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.” My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies.

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Crisis Preparedness Strategy for Data Breach Hack Crisis

Melissa Agnes

After seeing organizations the likes of Anthem, Sony, Target, Home Depot – and the list goes on – suffer through a data breach hack crisis, I think it’s clear to state that a data breach hack is a risk that this digital era presents to your organization no matter its size, industry or any other criteria. Being proactive and minimizing the risk of a data breach hack.

The Impact of Data, Research for PR

The Proactive Report

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. In fact, data is vital from start to finish for PR today.  If you look at the 10-step PR strategy you will see that data affects almost every step along the plan. Tracking progress.

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How to Use Data to Ensure Content Success

AirPR

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. PR Education big data big data 101 big data for PR content content creation content marketing content marketing strategy Content Strategy content targeting content tips creating content data data analysis optimize content owned content quality content

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Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. Here’s a quick overview of how each can help support your PR program.

PR Reporting for People Who Care About Data

AirPR

PR Education PR data PR reporting public relationsThe thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d hoped it would, valuable learnings always lie between the lines. That’s why this week, we’re sharing […].

A marketer’s guide to data mining

PR Daily

Big data can be the solution to even your most complex marketing woes. Consumer behavior, revenue reports, brand awareness and social media analytics are only some of the big data that marketers frequently track. Here are some highlights from the white paper and how to use various metrics to your organization’s advantage: Use data to expand. Contact center data.

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5 Ways to use Search Data in Your Work Today

Edelman

Uncategorized algorithms Answer the Public Big Data Business content creation earned media Friday5 influencer Mozbar Organic search Paid Search Peter McIntyre search data Search Engine SEO SimilarWeb

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How to Build a Data-Driven Public Speaking Program

Shift Communications

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Advertising Data Data-Driven PR Marketing Metrics StrategyWhat’s the goal? 10 step tactical plan. 1.

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Why Marketers Must Think More Like Data Scientists

PR 20/20

Industry Data AnalysisThis is the first in a series of university spotlights, highlighting how higher education is bridging the marketing talent gap.

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How to Launch a Successful PR Campaign Without a News Release

Spin Sucks

Can data help you? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. Can you launch a successful PR campaign without a news release? The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks.

New SHIFT Webinar: Getting Started with Google Data Studio™

Shift Communications

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. What is Data Studio? Who Needs Data Studio? What Will You Learn?

How much data is shared online every minute?

PR Daily

It’s hard to fathom the amount of data that we create every day with our all of our devices and our devotions to social media platforms. A new infographic from Domo pinpoints the exact amount of online content that we create every minute. megabytes of wireless data. Domo also released an infographic titled “Data Never Sleeps.” Snapchat users watch 6.9 million videos.

The plural of anecdote is not data

Shift Communications

Scientific data tells us that a rooster crowing does not, in fact, cause the sun to rise. While this may be a silly example it demonstrates the point that the plural of anecdote is not data. This is what gets us into trouble and where we create strategies that will struggle.  We need to be diligent and disciplined about data collection. Data is all around us. Katie Lioy.

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Data Alone Rarely Inspires Action: Lessons from #INBOUND15

Cision

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own. Give real life examples and stories.

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