Applied Analytics with Andy Crestodina
OCTOBER 22, 2015
This month, we asked Andy Crestodina to join us again because he has a new presentation on Applied Analytics …and every communicator must understand this. It’s learning how to read the reports Google Analytics gives you. It’s applied analytics to make decisions, not to report metrics. What You’ll Learn About Your Analytics. By Gini Dietrich.
Analytics: the Sideways Approach to Measuring PR
JANUARY 8, 2015
And analytics are at the heart of this approach. Sideways Analytics. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: Get familiar with Google Analytics , blah, blah, blah. The post Analytics: the Sideways Approach to Measuring PR appeared first on Spin Sucks.
4 Ways Analytics Tools Improve PR
MAY 10, 2016
In PR circles today, measurement and analytics are all the rage – at least at a conversational level. In addition, if you haven’t automated a good portion of your analytics, you’re still spending unnecessary time on measurement reporting. So how can PR Analytics tools help? Don’t forget to assign a Data Scientist or Analytics Manager , however, to lead the charge.
Instagram Announces ‘Stories’ Ads, Business Analytics
JANUARY 27, 2017
The company is also giving brand managers with business profiles access to analytics, so you can see an individual story’s reach, along with its number of impressions, replies and exits. Thought Leadership ads analytics Business Instagram StoriesBrand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram.
4 Ways to Leverage Google Analytics for PR Measurement
JULY 22, 2016
By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. Google Analytics has a handy dandy feature that allows you to insert annotations, or notes, for specific events. Use Annotations.
The Future of Analytics
AUGUST 18, 2011
They had two requirements: 1) I discuss the future of analytics and 2) I send them the script beforehand. The future of analytics is an easy one. And also tell me what you think about the future of analytics. The Future of Analytics originally appeared on Spin Sucks on August 18, 2011. Analytics Social Media analytics future of analytics Radian6
Analyzing Google Analytics: The Best Features for PR Professionals
NOVEMBER 7, 2016
To ensure your PR tactics are succeeding in all the right ways, utilize Google Analytics to measure the effectiveness and outcomes of PR efforts. Google Analytics functions as a measurement program that utilizes data collection and reporting features to track activity on webpages. Measure the Strength of PR Relationships . Measure Types of Relationships.
How to Use LinkedIn Analytics
MARCH 13, 2015
In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. This is the first section you’ll see in your analytics dashboard. Here we go! Updates. Followers. Visitors.
Use Predictive Analytics to Create Valuable Content
AUGUST 31, 2015
In fact, studying these behavior patterns is called predictive analytics , and can be very useful in predicting future outcomes and trends. Use Predictive Analytics to Create Valuable Content. The post Use Predictive Analytics to Create Valuable Content appeared first on Spin Sucks. By Robert Conrad. Simple. By paying attention and genuinely interacting with them. Coca-Cola.
Learn From The Best In PR Measurement & Analytics
JANUARY 15, 2016
The post Learn From The Best In PR Measurement & Analytics appeared first on SeeDepth PR Analytics Platform. Events Boston PR Boston PR events Bullhorn Katie Paine PR Analytics PR measurement PR ROI PR tech PRSA PRtech public relations Publicity Club of New EnglandBy Seedepth. . Wondering how PR measurement has evolved over the years? Registration is here. Portraits.
5 Ways to Implement Analytics into Your Strategic Planning
AUGUST 25, 2016
Uncategorized Analytics behavioral creative strategy data mining data usage good strategy measurement operational indicators Reporting research richard ng strategic indicators strategic planning Strategy tracking
An Analytics Christmas Carol
DECEMBER 24, 2015
Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Google Analytics’ benchmarking feature allows you to compare your business to competitors. Ghost of Analytics Future – Watson. What are they doing?
10 outstanding marketing analytics tools
APRIL 28, 2015
Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. Google Analytics. Google analytics. Google analytics is a great way to understand what people are doing on your site and to get an overall understanding of traffic, demographics and acquisition. Intercom.
Instagram overhauls analytics and business profiles
MAY 17, 2016
It’s an announcement that might have social media managers signifying their appreciation with a double-tap: The app will soon add emerging business profiles and an in-app analytics tool. Later.com reports that the app’s new detailed analytics will provide specific information for businesses and marketers about their posts, followers and “likes.”. Image via
Google Analytics Quiz
SEPTEMBER 23, 2015
Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions. Take our quiz and find out!
Cross-Domain Tracking In Google Analytics
DECEMBER 12, 2011
Google analytics offers a wealth of tools for tracking website performance. Most of the critical user behavior that would mark success for these organizations—such as making a donation or signing up for a webinar—are now taking place on another domain and out of the site owner’s control (and the default reach of most analytics tools). Tracking Third-Party Web Services.
Beginners guide to google analytics for PR Teams
The Resolution Blog
JUNE 17, 2015
So many PR measurement gurus talk about the benefits of Google Analytics. Let’s start with the basics: See if your online coverage drove traffic: Fire up Google Analytics for your site or client you’re working on. E.g. If you don't see these numbers then find out who is responsible for analytics & see what they can do about it. Or not. Ask for report access.
How to measure understanding with Google Analytics
SEPTEMBER 14, 2015
In Google Analytics, three metrics hint at understanding. 1. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public Relations” Understanding and comprehension are an integral part of purchase consideration, to be sure. Site search usage.
Use IBM Watson Analytics for Advanced Social Media Insights
FEBRUARY 10, 2016
Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us. Use IBM Watson Analytics on your own data. Analytics Marketing Metrics VideoMake changes and test using the scientific method.
How to Drive Web Traffic With Social Media Analytics
MAY 12, 2015
The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Sure, you can go deep with social media analytics , but you don’t have to. If you look at your analytics and see you get the most clicks between 10 a.m.
PostRank Connect and Analytics for Bloggers
APRIL 9, 2011
But, even if your goal isn’t to get into the top 10 (like it is ours – I’m not competitive), the information it gives you, layered on top of your Google analytics , helps you make extremely informed decisions about your writing, your community, your social shares, your geographic reach, and more. My mission today is to change that! people like to RT the heck out of lists.
Google Analytics is Dead as We Know It: Meet Universal Analytics
JUNE 6, 2014
Google Analytics is a mainstay for most websites and blogs. Google has slowly been transferring all of these accounts to its new property called Universal Analytics. Universal Analytics started out as a beta product for Google in October 2012. In March of last year it was opened to all users of Google Analytics. Mandatory Migration to Universal Analytics. However.
Are Social Analytics Right For You?
MAY 31, 2016
However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Business analytics help make companies more competitive because they are able to identify important information about clients, processes and strategies that are working much more rapidly. Making the Right Decision Faster.
How to Make Smart Marketing Decisions Based on the Right Analytics
MARCH 2, 2016
But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are. You need to look at the analytics and tweak your current and/or future campaigns accordingly. This is working.”
Pros and cons of Twitter Analytics for PR consultants
PR in High Definition
AUGUST 28, 2014
Twitter has opened up its full analytics dashboard to everyone, having only previously been available to advertisers and verified users. The post Pros and cons of Twitter Analytics for PR consultants appeared first on Firefly Communications. Uncategorized Twitter Analytics
How To Use Google Analytics for Same-Day Content Promotion
APRIL 13, 2015
It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Instead, most marketers look back at their analytics at the end of the week, month, or quarter. You can have that, and you only need Google Analytics(tm) and an alarm clock to do it.
Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner
MARCH 19, 2015
SHIFT has taken a significant step forward in this space by entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP). Our platform of choice to help our clients make PR impactful is Google Analytics™. The Road to Google Analytics Certified Partner. Analytics Marketing Marketing Technology Metrics Milestone Reached.
19 free social media analytics tools
JANUARY 13, 2015
Click on the Analytics tab, enter a Twitter username (either yours or someone else''s), and view information on followers and following. This Pinterest tool helps with much beyond analytics. The analytics on the free plan show you new followers, new repins and new "likes," and paid users can receive pin alerts when content from your website gets pinned. Google Analytics.
Fix Google Analytics Referral Spam
AUGUST 27, 2015
Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from. In other words, someone is kidnapping your traffic on its way to Google Analytics. What is referral spam? Wrong!
Digital PR Measurement Lessons from News Analytics
The Proactive Report
FEBRUARY 22, 2016
News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to.
PR needs to get acquainted with analytics
DECEMBER 15, 2014
In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Want to jumpstart analytics training at your company? For example, understanding Google Analytics won’t happen at once. Start here…. What is a goal?
Google Analytics 101 for Hospitals and Healthcare
MARCH 30, 2015
Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. In Google Analytics, a hospital would want to integrate organic branded search data from Webmaster Tools to see search volume of its name increase.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. Today’s guest post is written by Justin Graves. . Yes, they have something in common! Understand your audience.
Don’t Forget: Google Analytics Basics for PR Professionals Webinar
APRIL 20, 2015
We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. We want to share some more of our Analytics knowledge with you in our free webinar being held tomorrow at 2pm EST/11 am PST. What Google Analytics can and can’t measure in PR. No prior experience with Google Analytics needed.
3 Google Analytics Issues to Correct for Better Data
DECEMBER 16, 2015
In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. I’m going to cover three Google Analytics issues that come up regularly in our work for clients that everyone should address. It’s Fighting Referrer Spam.
How Google Analytics Can Improve Your PR Metrics
APRIL 27, 2015
I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. What I want to do in this post is to break down the functions of Google Analytics to help you decide if the tools can help you measure what you want to measure. Much more.
Advanced analytics: position, velocity, and acceleration
OCTOBER 30, 2014
At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Analytics Data Data-Driven PR Marketing Metrics Strategy Training Today you have 110.
2 Keys to Successful Influencer Marketing: Analytics and Trust
APRIL 15, 2016
Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff. When it comes to analytics and tracking data surrounding your influencer marketing campaign, Rebekah discusses the importance of measurement and benchmarking. What drives successful influencer marketing initiatives? People can smell ‘B.S.’ from a mile away now.”.
Go Further than Gathering Data: Develop Strategies for Analytics Success
APRIL 25, 2016
The release of “ Beyond the Hype: The Hard Work Behind Analytics Success ,” a study by the MIT Sloan Management Review and SAS Institute, reveals a significant and continued decline in the percentage of organizations reporting gained competitive advantage from analytics. The MIT Sloan Management Review started its study on analytics and competitive advantage six years ago.
Analytics: The sideways approach to PR measurement
JANUARY 22, 2015
Analytics are at the heart of this approach. Sideways analytics. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: Get familiar with Google Analytics. The posts will tell you why AVEs suck (d’oh). They’ll tell you all about clipping services (double d’oh). It drives me crazy.