Trending Sources

Three Myths and Facts About Using Data in B2B Marketing

Spin Sucks

There’s a lot of misinformation out there about the power of data in B2B marketing. Bob Murphy looks to dispel some common myths about the uses and misuses of data in B2B marketing. The post Three Myths and Facts About Using Data in B2B Marketing appeared first on Spin Sucks. While another would say the definition of big data is widely misunderstood.

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3 Valuable Lessons From the B2B Marketing Forum


For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices. “*No personal emotions allowed in B2B!* Think. ”  .

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The Four Most Important Things B2B Marketing Must Share with Sales

Spin Sucks

The post The Four Most Important Things B2B Marketing Must Share with Sales appeared first on Spin Sucks. We're used to sales and marketing not "speaking" to each other. We're used to these two departments working independently, without one knowing what the other does. What if we change that? What would happen if sales and marketing work closely together?

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5 of the Best Quotes on B2B Marketing from #MPB2B


Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. decided to compile five of the best quotes from the forum for some B2B marketing inspiration. 1. One of the key takeaways for B2B marketers was to start understanding people on a social and more human level, outside of who they are online. Register today! 2.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Most of the time, you just have to look a little harder for it.

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. Ways to Generate B2B Leads at Trade Shows. 1. Trade shows are an essential part of the B2B PR process. Follow Up.

B2B Marketing: Top US and UK Influencers and Brands


We analysed the B2B marketing discussion last year and earlier this year , and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. MAPPING THE B2B MARKETING COMMUNITY. B2B Marketing Zone. HiP B2B. DOWNLOAD NOW!

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5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. This research looks into 175,000 posts from both B2B and B2C industries, and measures their performance across multiple social media networks.

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Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B doesn’t have to be dull! Lesser known doesn’t mean less impact.

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5 Ultimate Press Release Components That Will Boost Your B2B Marketing

B2B PR Sense

In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients. Yet those few, well-chosen words contain enough power to make or break your B2B press release! Getting your press release headline right is a vital b2b best practice. There’s a reason why the best B2B marketing strategies include a definitive call-to-action. What gives?

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Three Media Tips for Your B2B PR Program

Shift Communications

Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. Chances are, your B2B client impacts many industries outside of the tech world and they have an opportunity to get involved in conversations that are most important to their target audiences. Emily Adams.

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Breaking into B2B Tech PR

Shift Communications

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. To hit the ground running, here are some key best practices to keep in mind while first breaking into B2B tech PR. This is a big mistake in the world of B2B tech.

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7 Killer B2B PR Trends That Will Ring In New Opportunities for 2017

B2B PR Sense

B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. A lot happened in 2016 in and out of the B2B PR sector. So what are some up and coming B2B PR trends for 2017? B2B PRInfluencer Marketing Evolves.

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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? The answer may lie in your B2B blog content. reported 80% of B2B marketers include blogging in their marketing strategy. Yet, there is still massive room for growth and improvement in the sphere of B2B blogging. How to Improve Your B2B Content Marketing Strategy For Success. 1. b2b content marketing

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Four Ways to Optimize Content for B2B Search

Spin Sucks

Because Google is still the top search engine  used, B2B marketers need to, now, more than ever, create quality, engaging content and include meta data to have it display in search engine results. The focus of B2B content is to educate potential buyers and inspire them to action. B2B organizations invest in content production primarily for lead generation. So does Google.

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Creating a Content Strategy for B2B & B2C Marketing Success


If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out? There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.

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Five Ways to Build Trust with B2B Customers

Spin Sucks

Not long ago, B2B companies thought customers wanted to buy from great companies. B2B companies have a great opportunity to openly share content that was once tightly held and carefully rationed only to top business prospects. B2B companies should take that opportunity, and provide information at every step in the research process. We are the leader in the industry. 2.

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7 Surprising Ways that B2B Influencer Marketing Has Evolved

B2B PR Sense

B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored. Not too long ago, we published a post entitled, Why the Best B2B PR Campaigns Use Influencer Marketing , and outlined how to leverage the power of influencers in your various campaigns. What is the role of influencers in B2B communications? B2B influencer marketing is here to stay.

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5 Things You Should Know About B2B PR

B2B PR Sense

Now, narrow it down to the specialized field of B2B PR, and you may even receive a few blank stares. Is B2B PR really that difficult to define? By the end of this post, you'll know: How to define B2B PR. The Definition of B2B PR Isn't Nuclear Physics -- It's Easily Understood. For more info on the difference between B2B and B2C PR, check out this post. B2B PR

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B2B Customers Want Thought Leadership

Sword and the Script

According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase –  some 80% of B2B survey respondents are looking for thought leadership content after a purchase. Reasons to Include Customers in a B2B Content Program. The post B2B Customers Want Thought Leadership appeared first on Sword and the Script. Reaffirm the decision. Build loyalty.

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.". So how can you get some of that transformational juice for your own B2B small business or larger company? You bet!

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. The 1-2-3 of Creating Successful B2B Case Studies. Case Studies b2b marketingWhat does he or she do for a living?

5 Ways to Spice Up Your B2B Content Marketing


The same holds true with your B2B brand. To “spice up” your B2B content creation , consider these five tips: 1. What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d venture. The spice is what makes the day, not to mention cultural traditions like folklorico dancers, piñatas and mariachi bands. Try something new.

Content Development for B2B Companies

Spin Sucks

Tom DelMonte , senior director of services marketing at SAP, asks, In the B2B space where purchases are done by committee and are in the millions of dollars/euros, what types of ‘content’ do you find works best when trying to engage socially? But content for B2B companies can no longer be ignored. It’s Facebook question of the week time (clap, clap, clap)! Thank you!

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How to Become More Visually Savvy In Your B2B Content

B2B PR Sense

Use visuals in your B2B content. Are you harnessing the full power of this PR tactic in your B2B marketing? It would be negligent to ignore this in your B2B content just because it requires a little bit more effort than the written word. How Visuals Can Benefit Your B2B Content. Could infographics work for your B2B company? It's just 6 words but packs a punch.

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Time for B2B Marketers to Pay Attention to Slack?

Shift Communications

And given the long engagement cycles with prospects, B2B would certainly benefit from a the personalized experience Slack offers. cta] The post Time for B2B Marketers to Pay Attention to Slack? Analytics Marketing Marketing Technology Strategy B2B marketing SlackMarketers need to go where the audience is, and these days that seems to be on Slack. Derek Lyons.

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The Top 5 Things Every B2B PR Plan Needs

Shift Communications

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. The post The Top 5 Things Every B2B PR Plan Needs appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. My goal with this post is to give you a crash course in the imost important new rules in B2B public relations. 6 New B2B PR Rules You Can't Ignore. B2B PRFinally, we're getting respect! You could only guess.

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Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers.  My perspective on last year’s B2B survey can be found here:  Study: Effective Content Marketing Has One Element. B2B Customers Want Thought Leadership.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Go Viral.

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Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5 This isn’t to say B2B audiences can’t and don’t vary. Your mom?),

How to Create B2B Content That Drives Leads

B2B PR Sense

Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Well-crafted and quality content is obviously at the root of success for many B2B companies. Click here to find out 6 reasons why your marketing campaign needs a B2B blog.). Craft B2B Content That Wins Them Over.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.  For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016  (reg.

Top B2B Challenges and How to Solve Them

Shift Communications

Whenever I interview a candidate for the B2B tech/services team, I always look for someone that possesses specific characteristics. But, after being in B2B PR for more than 12 years, I know that team members with or without these traits can make or break a PR program. And that’s because there will be many, many B2B PR challenges ahead, no matter the client or the industry.

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12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Webinars have long been a staple of B2B marketing. There Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Don’t miss these useful posts: The B2B Advantages of Working with a Boutique PR Firm. Are Facebook Ads Any Good for B2B Marketing? Is your B2B PR firm bringing ideas to the table?

5 PR and social media predictions for B2B communicators

PR Daily

predict diminishing interest and diminishing returns for B2B organizations on social media, as the landscape is further fragmented. Research also shows that the majority of consumers are more likely to make a purchase after watching a video, and nearly 60 percent of B2B audiences prefer to watch videos instead of reading text. That's a 40 percent decrease in less than a decade.

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How to avoid boring your B2B audience

PR Daily

We were brought crashing to Earth when we picked up our first B2B brand and learned that it’s not so easy to create a robust social media presence when you’re writing for an audience that either isn’t there or doesn’t care. Fast-forward a couple of years: I have moved on from that agency, and I’m working in-house managing the social media push for a B2B audience. hate that notion.

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26 Solid Pitch Ideas that Will Make You a B2B Public Relations Pro

B2B PR Sense

Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. The B2B professional provides the journalist with the guts of a story, while the journalist is in a unique position to spread the B2B brand’s message to a wider audience.

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How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. 10 Things to Do Before Hiring a B2B PR Agency. 1. What do you want to accomplish with your B2B PR? Whether it’s an increase in leads, B2B thought leadership, or effective press coverage, it’s important to know what you want before you meet with potential agencies. Recommended Reading: How PR Can Help B2B Startups. 7.

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10 More Awesome Strategies to Boost Your B2B PR Campaign

B2B PR Sense

Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. We received such tremendous feedback that we decided to give you an even greater strategic advantage that will kick some serious B2B PR butt. Would the limelight be the answer to your B2B PR prayers? Will general business media be important to generating more B2B leads? B2B PR

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