Sat.Mar 25, 2017 - Fri.Mar 31, 2017

Trending Sources

Leveraging Tech to Deliver Actionable Intelligence to Executives

Cision

Last week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. I wasn’t kidding when I said we wanted to move fast. Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.

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Three Things Big Data Can Do to Help in Crisis Communications Planning

Spin Sucks

There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. Gini Dietrich brings you the first in a three-part series to help you prepare for the inevitable.

How GoDaddy boosted trust in leadership 13 percent in six months

PR Daily

Not long ago, Kim Clark had an ambitious goal in a time of change at GoDaddy. The world's largest internet domain registrar company was growing rapidly, with offices in locations from its Arizona headquarters to India. It had handed over the reins to a new chief executive.

Public Relations: In History, at Crossroads and in the Future [UML]

Sword and the Script

There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. To that end, we study the past so that it’s not repeated.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get a response and you click to open the message with baited breath.

The 2 Things You Need to Know Now About Social Media

PR News

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone whom you’d actually recognize if you bumped into her at the grocery store? Following someone, back in the day, was… Continued. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog.

How to Build a Strong Foundation for Thought Leadership

Spin Sucks

Thought leadership, a term marketers love to hate, is essential as well as extremely challenging. Salma El-Shuraf shares the steps you need to take to build a strong foundation for thought leadership. The post How to Build a Strong Foundation for Thought Leadership appeared first on Spin Sucks.

Why PR pros should treat journalists with courtesy and respect

PR Daily

When PR pros are rude to journalists, they’re shooting themselves in the foot. In studying media relations, we were taught that journalists are to be treated like gold.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Is the NFL brand waning?

The Stalwart Blog

My take - I strongly believe so. Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 billion.

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What Is Thought Leadership and How to Attain It

B2B PR Sense

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition.

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Six Ways to Use Social Listening in Crisis Communications Planning

Spin Sucks

In the second of our three-part series on using data and analytics for crisis communications planning, Gini Dietrich walks you through social listening and how to build a dashboard that will help you predict future issues.

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Set your social content apart from your competitors

PR Daily

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

From Broadcast to Conversation: Insights on Connecting with a Digital Workforce

IPR

Clarity, Coherence, and Connectivity Essential Ingredients to Achieving Relevance.

From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach

Cision

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

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How to Improve Your PR Content Strategy with Influencer Marketing

Spin Sucks

What makes influencer marketing better than the word-of-mouth strategy? These individuals share their opinions and recommendations with a huge audience, and they have the power to influence their actions. Scott Ragin has some tips that will help you develop your own influencer marketing campaign.

CEO's video series boosts morale, engagement

PR Daily

Down in a basement at a Hamilton Health Sciences hospital, a long-term employee worked in a lab just across the hall from the Medical Device Reprocessing Department.

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

The Top Three Reasons Why Media Isn’t What It Used To Be

Stern + Associates

The shift to digital and online news has transformed the media landscape in just the last few years. It wasn’t so long ago that some of my colleagues mailed press. The post The Top Three Reasons Why Media Isn’t What It Used To Be appeared first on Stern Strategy Group. Media Relations Public Relations/Communications digital Journalism media landscape

More Bad News

Online PR Thoughts

Wells Fargo Bank can't escape a cycle of bad news. It was hit again by regulators for discriminatory community lending. The bank's reputation had already taken a blow for its mortgage lending practices and for unauthorized customer account origination. One wonders how many more strikes against it the bank can endure. It is hard to believe Wells Fargo is so badly run. It sailed through 2008 when other large lenders were humbled. It was looked upon as a conservative and savvy institution.

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How to Create Facebook Ads that Compel Clicks

Spin Sucks

Struggling with Facebook ads? Truly understanding Facebook advertising is a learning curve, and depending on how savvy you are in marketing, it can take a few weeks. Deirdre Anne Lopian has five tips to help you create a successful first Facebook advertising campaign.

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AP Stylebook adding singular ‘they’

PR Daily

AP Stylebook isn’t adopting the Oxford comma, but a new change is almost as controversial. In December 2015, The Washington Post. added the term to its in-house style guide. Now, that move is extending to the AP Stylebook. Making a case for a singular ‘they.’ On our blog: [link]. —

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

As visual content booms, analysts are more important than ever

Media Bullseye

A social insights word problem: If a picture is worth a thousand words, how much is a human analyst worth? If there is one major way in which social media has changed over the last decade, it is the dramatic rise in the use of images, rather than text, to communicate.

PR And Online Retailing

Online PR Thoughts

This fast-growing internet store has discovered a secret to online retailing -- deep customer involvement. It goes beyond feedback and ratings in Amazon.com and rewards customers for participation. The site has online contests, comments on items the company is considering selling and online photos of customers with the distinctive company bag in hand. The site makes shopping fun and personal and as a result has reached $30 million in revenue in three years.

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Edelman: Trust in Organizations Collapsing Worldwide

PRSay

A major force is sweeping the world, and organizations must come to grips with it if they wish to make their case to a skeptical public.

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Show off your innovative media relations strategy

PR Daily

Creative approaches to make your business more social

Media Bullseye

When it comes to social media, some brands definitely have easier opportunities for engagement than others. Most users are going to be more interested in watching the latest Stranger Things trailer on Netflix’s Twitter than a video about cleaning tips from the account of a detergents brand.

Fighting Propaganda

Online PR Thoughts

Little Estonia is giving a lesson to the world on how to fight propaganda. -- fake news coming from Russia. The country quickly checks Russian news stories then debunks them if they are untrue. Estonia's media will not interview Russian politicos because they know that a story is already written. The country maintains vigilance and acts fast. The same ought to be true with fake news in the US and Europe. The longer it survives in the marketplace unchallenged, the greater damage it can do.

When a Client Becomes Somebody You Used to Know

Solo PR Pro

At some point in your public relations career, it is likely that a client will fire you. There are times that the firing is mostly amicable and can be due to budget cutbacks or the client deciding to bring the work in-house.

Are you using your communications skills for the greater good?

PR Daily

#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month.