Agility PR Solutions
APRIL 21, 2024
Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals. Key performance indicators (KPIs) serve as the compass, guiding the effectiveness of media relations efforts.
Culpwrit
APRIL 22, 2024
I recently was asked by a young reader of this blog for advice on what to wear to a relative’s funeral. The fact he asked me for advice suggested he knew that his normal casual attire might not be sufficient. The question gave me a flashback to a college course I took long ago… Continue reading Show Your Respect by Dressing Respectfully The post Show Your Respect by Dressing Respectfully appeared first on Culpwrit.
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Sword and the Script
APRIL 23, 2024
Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house There are a lot of things high-growth B2B technology companies do differently with respect to marketing than their peers: they have officers on their board of directors with marketing experience ; they respect their prospects’ time with clear, concise language; they create genuine thought leadership
5W PR
APRIL 22, 2024
The fintech sector is rapidly changing the game. Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
APRIL 21, 2024
Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are realizing that AI implementation is just the beginning of the problem […] The post Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical appeared first on
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
APRIL 23, 2024
When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) M
HMA Public Relations
APRIL 22, 2024
Happy #MediaMonday! Check out a new feature from PRGN partner agency Bianchi Public Relations on Emma Lutjen, an associate editor at EE World Online. Meet the Media in this post!
Agility PR Solutions
APRIL 22, 2024
It’s no secret that today’s digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The key issue at stake for PR professionals is ensuring their messages are not only delivered but also seen, read, and acted upon. The combination of SMS and social media […] The post 10 best practices for combining SMS with social media in PR campaigns appeared first on Agility PR Solutions.
Axia PR
APRIL 21, 2024
Streamline the pitching process and other workflows with smarter tools. In the fast-paced world of public relations, every second counts. Finding ways to maximize efficiency while maintaining high-quality work is essential, which is why text replacement has emerged as an invaluable time-saving tool for PR pros pitching media.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Landis PR
APRIL 22, 2024
As we commemorate Earth Day this week, we’re excited to share a thoughtful piece from our Public Relations Global Network partner, Ariane Hofstetter, cometis AG. Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture.
Mark My Words
APRIL 20, 2024
Daily Mail Harry’s decision to update his official business records in Britain and declare that his home is in the US is the culmination of years of creeping towards America being the ‘home’ of Harry and Meghan’s brand, he said. Mr Borkowski said: ‘There’s an honesty about the declaration. It’s fascinating and I guess the story has become bigger because of the idea that somehow there is a residency issue and this declaration that America is now the home
Agility PR Solutions
APRIL 22, 2024
Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have. Intertwined with other hard-won measures like trust and loyalty, the perception of your brand—certainly on social media and other digital arbiters of influence […] The post As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more
Axia PR
APRIL 23, 2024
Secure media attention amid mass journalist layoffs, a saturated pitching environment, and the rise of new media. The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Even after you’ve crafted the perfect story that is novel, timely, and relevant to a publication’s target audience, you might still be left scratching your head waiting for a reply.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Hoyt Organization
APRIL 23, 2024
In the US alone, there are over 1.8 million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community.
OnePitch
APRIL 23, 2024
Ilona Limonta-Volkova is the host of Money Memories, an NPR podcast, as well as a contributing writer on fintech at Forbes.
Agility PR Solutions
APRIL 21, 2024
For UK e-commerce companies, ignoring website accessibility is an increasingly costly gamble. Even if you can merely ship or sell products into the United States, you could be on the hook for expensive legal action under the Americans with Disabilities Act (ADA). Recent data shows that web accessibility lawsuits are skyrocketing, with 414 federal ADA […] The post Web accessibility lawsuits pose threat to UK e-commerce—6 mistakes and solutions here appeared first on Agility PR Solutions.
PR Fuel
APRIL 21, 2024
In the competitive landscape of modern business, making a strong first impression is essential. A Nielsen study found that 59% of U.S. consumers preferred buying products from brands they’re more familiar with, even if they’re more. Read More The post How to Maximize Your Company’s Initial Credibility Through Press Releases appeared first on eReleases.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
APRIL 21, 2024
Small businesses aren’t moving as fast as enterprises when it comes to integrating AI, perhaps feeling like the benefits are more designed for larger-scale operations. Plus, these leaders find it harder to find the time to work in their AI acumen—only 29 percent of startups / small businesses have adopted AI in their operations, citing […] The post 5 ways AI can help small businesses save significant money appeared first on Agility PR Solutions.
Agility PR Solutions
APRIL 22, 2024
With more than 464 million listeners worldwide, the podcasting space has erupted over the past decade—and they have come a long way from the original era of podcasting in the late 2000s to what we see today on social media. Today’s podcasts have evolved into a more sellable form, where genres like true crime and […] The post As podcasting achieves media dominance, here are 5 trends to watch in 2024 appeared first on Agility PR Solutions.
Agility PR Solutions
APRIL 22, 2024
The 2020 American presidential election was a wake-up call for the kinds of things that can go wrong with modern voting. Ballot tampering or other misbehavior doesn’t seem too unrealistic, and whether it happens or not, it now (I guess) creates the possibility for a losing candidate to declare that the results are invalid. And […] The post High concern revealed worldwide over misinformation and its potential impact on elections appeared first on Agility PR Solutions.
Agility PR Solutions
APRIL 23, 2024
Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve the Romans? Well, they were undisputed on the battlefield […] The post 4 ways to leverage user research for sustainable marketing success appeared first on Agility PR Solutions.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
APRIL 23, 2024
AI has now become our wise friend next door, who has an answer to all our questions. Every one of us has given it a go, be it to find just the right caption for that Instagram post or to research a new topic thoroughly. No wonder, AI is estimated to potentially contribute approx $15.7 […] The post 5 strategic ways AI is changing the PR game appeared first on Agility PR Solutions.
Agility PR Solutions
APRIL 23, 2024
What’s stressing consumers out? New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season. And a new report for Q1 of this year finds that stress levels among global […] The post New research gauging consumer stress finds levels today just slightly below uber-stressful holiday levels—what brands can do appeared first on A
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