Sat.Feb 18, 2017 - Fri.Feb 24, 2017

Trending Sources

How to Create a Commitment to Lifelong Learning

Spin Sucks

There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too. The post How to Create a Commitment to Lifelong Learning appeared first on Spin Sucks.

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How To Make Awesome Images (No Photoshop Required)

Cision

Images are an important component of content marketing. They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform. For this post, I want to focus on the creative process of editing images. Canva. Canva is a web-based image creation platform that is intuitive and user-friendly. Final images can be saved in JPG, PNG, or PDF formats.

Over-reliance on Marketing Automation Depreciates Leads; Off Script #16: Ted Seward

Sword and the Script

What’s old is new again in sales and marketing, according to Ted Seward.  The company provides lead generation, nurturing and market profiling for B2B organizations – the nitty gritty sales work that frightens many companies. What has changed the most about marketing over the course of your career? In a word, data. Data is the lynchpin of marketing success. We have to start with data. Sales.

Data 23

Give your communications strategy a makeover

PR Daily

Harness the Power of Influencers and Advocates

More Trending

YouTube cuts 30-second ads that users can’t skip

PR Daily

The annoying 30-second commercials that play before YouTube videos will soon be a tactic of the past. The video platform recently announced that it would scrap its longer advertising format in 2018 and instead concentrate marketing offerings using shorter content. The move is probably due to increased pressure from viewers, who are not fans of long ads. that's been focusing. in recent years.

Promotional Partnerships: What Can Go Right…What Can Go Wrong

Spin Sucks

We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership. The post Promotional Partnerships: What Can Go Right…What Can Go Wrong appeared first on Spin Sucks.

3 Ways to Develop a Great Brand Story with Earned Media

Beyond PR

Earned media may be more difficult to garner, but it can be the most valuable. Earned media establishes trust and credibility – not to mention it can drive leads and sales. The key to getting great PR however, hinges on your brand’s story – what’s the “why?” ” Developing a compelling message is part one. Timing is everything. Public Relations

Don’t Ask Your PR Agency These Questions

ImPRessions - Crenshaw Communications

Determining that a public relations firm has the right chops for the job is just the beginning in a quest to find the right PR partner. It’s not enough for a prospective agency to look good “on paper.” ” The two companies now need to delve into each other’s goals and capabilities to see if the fit is right. Others are more worthwhile. How much should we budget for PR? 

Top 15 Free PR Ideas to Grow Your Online Business

30 ways to prove you’re a social media expert

PR Daily

The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

Spin Sucks

From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week. The post The Non-Official HARO Query (Help a Reporter Out) Blooper Reel appeared first on Spin Sucks. Comments I really wish I had a client I could reply to that one!! by Laura Petrolino It can! They do a great job with it! When the.

4 Proven Tips to Consider for Your Content Marketing Strategy

Beyond PR

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? While more marketers than ever are embracing content marketing, a much smaller number of them are seeing tangible results — research shows that just 17 percent of content marketers report their content marketing efforts as much more successful. Does it even make much of a difference?

Trump is sucking the Air and Fun from PR and News

Flack's Revenge

There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, it’s a great article, and everyone goes home happy. Great PR is about taking reporters to a place they never even considered. Bigly. What do you think?

How to Identify the Influencers You Need to Engage

10 key traits and skills for today's social media manager

PR Daily

What does it take to be a great social media manager? Look at the following seven skills and three traits, as well as relevant resources to help you improve in those areas. skills that top social media managers share: 1. Copywriting. Study formulas to help you craft inspiring copy. Formulas can be a great productivity boost and can improve the quality of your content. Here's how it works: Before.

Employees Rule

6 A.M.

2017 Edelman Trust Barometer employee engagement employees Richard Edelman

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Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. And that’s not stopping in 2017. So what’s predicted to become of content marketing this year? To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. 1. Forbes. Facebook. Visual content. Video content. Rappler.

Words Too Far

Online PR Thoughts

In the internet era, words that go out of the boundary of common decency tend to resurface at inopportune times. At least, that was the case for this fellow. He has been an arch-conservative flamethrower for awhile and supported on Breitbart news, but his quasi-endorsement of pedophilia was too much for the news site and for his image. It should be a warning, as if anyone needs one, to watch out for what you say even in private meetings or on podcasts. How is it in these times one needs to say that one's words come back to haunt?

How Leading Companies Tie Employee Advocacy to Business Outcomes

How to host an ‘Ask Me Anything’ session on Reddit

PR Daily

A Reddit AMA—“Ask me Anything”—can be a great opportunity for a business or individual to reach a large audience by answering questions about topic expertise or services in real time. The /r/IAmA subreddit is one of the most influential parts of Reddit, hosting guests that have included A-list celebs, SR-71 pilots and even former president Barack Obama. Pick a midweek day to host the AMA. Proof.

How to Find the Right MarTech and PRTech Solutions

AirPR

Now that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us! PRTech is no longer a lone wolf. While this new equilibrium is exciting for PR, it’s also a bit daunting […]. Industry Insights & Trends PR Education PRTech PRTech ecosystem

Leadership and Zigging When Everyone Else is Zagging

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. will always remember November 14, 2014, and it has nothing to do with my birthday. That was the day that Mike Sottak called to say he was accepting our job offer to run our European operation. Since we entered the European market in the late 1990s, the Agency’s experience had resembled a roller-coaster ride.more. The post Leadership and Zigging When Everyone Else is Zagging appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You’ve done it. Take a big breath. You’ve pitched your story, and they chose you. You earned that B2B press coverage, and n ow your article is published for the world to see. It’s the end of the road.or is it? Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. But publication isn’t the zenith of your B2B media relations glory. The best part?

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

10 tenets of outstanding PR strategies

PR Daily

Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the essential planning elements—objectives, strategies, tactics and metrics. Over the years I have come to include another element for every plan, principles. Where do you start? Know your audience. Establish a foundation that’s grounded in insights. What do they do well?

Intern to AC: The Four Tips You Need to Know

Shift Communications

Being an intern is the best learning experience you can ask for. You get to test your abilities with common entry-level PR work without the stress of feeling like you need to understand or be the best at everything. Everyone wants you to help and wants you to succeed. They know you’re not an expert, thus giving you the perfect opportunity to blow their expectations out of the water. Ask questions.

Fake News is Not a Threat to Democracy

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Can we all take a breath? The latest uproar on fake news comes compliments of 20th Century Fox when it created fake news sites as part of a marketing campaign for an upcoming movie. A New York Times story on the topic quoted Susan Credle, global creative officer of the ad agency FCB: “Fake news.more. The post Fake News is Not a Threat to Democracy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

The Positivity Summit: Drive Change & Create Impact One Location at a Time

PR Expanded

For many of us, 2017 is a year of change. Whether you’re experiencing small changes or big transformation, you have to ask yourself, “Do you want to drive the change and create impact or sit on the sidelines? want to drive change both professionally and personally. Join in an event that combines learning, purpose, positive change, and giving back all into one event.

3 ways to make your content more shareable online

PR Daily

At least in part, you write blog posts so links to your site will spread across the internet. If people share your posts on social media, that means more traffic to your site, more conversions and more profit. So, how do you get people to share your content? You probably have social media sharing buttons somewhere on your site. Here are few more ideas for encourage sharing through social media: 1.

5 Digital PR Tips to Boost Your Business

The Proactive Report

Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation. Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists.  Monitor their tweets.  Find out what they talk about, what they like and dislike. 

How to Leverage Your HARO Earned Media Placements

Cision

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Now what? Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. You want to reach new audiences through the publication, but be sure you don’t neglect your existing audiences in the process! Share it on social media. In addition to gaining the attention of new prospective customers, sharing any placements with your current followers also helps drive engagement. Approximately

A Moment's Change

Online PR Thoughts

Vladimir Putin who only yesterday was condemned by Republicans is suddenly gaining popularity among them. Credit the Trump presidency for the change of heart. Politics makes for strange bedfellows, the old saw states, and none is odder than this. Putin took Crimea from Ukraine, teamed with the President of Syria to bomb Syrian citizens, hacked Democratic e-mail and generally has been hostile to the West in pursuit of his own ends. Nothing in communications says one should remain true to another, but in this case, there is little to prompt a shift in message.

Outback Steakhouse, Bonefish Grill and Fleming’s to close locations

PR Daily

Times are hard for retailers, but it’s not any easier for restaurant brand managers. Bloomin’ Brands—which owns Outback Steakhouse, Carraba’s, Bonefish Grill and Fleming’s Steakhouse—will close 43 locations after reporting rocky fourth-quarter earnings. The company owns more than 1,500 restaurants, but sales have slipped significantly at Outback, Carraba’s and Bonefish. That’s down from a $17.7