New Facebook Setting Secures Your Data On Open Wireless
FEBRUARY 3, 2011
It prevents your information from being stolen over open or poorly secured wireless networks. It’s Facebook question of the week time but, I was so excited yesterday with the big Chicago blizzard, I took a video of the main streets that look like a war zone instead of answering a question. And there is a rare appearance by Mr. D. You can find it here. And beware.
AT&T Loses Case; News Release Held Under Paid Advertising Laws
OCTOBER 31, 2012
That’s what AT&T (then doing business as Cingular Wireless) did when they issued a news release about their MACH 1 and MACH 2 command centers that allow them to quickly respond to natural disasters so their customers aren’t without service for very long. How many of you have ever referred to something historical in a news release? I know we have. Seems harmless. Wrong.
Five Steps to Insanely Good Customer Service
FEBRUARY 26, 2015
This amazing customer service came from my Internet/cable/wireless provider. And our wireless carriers are few and far between (granted, this is starting to change, but has a long way to go). Rogers Wireless is Canada’s largest voice and data communications services provider. Client Service Communication Apple Bell Customer Service digital media rogers wireless
In PR? This is all you need to know for 2016
JANUARY 4, 2016
Industry Insights & Trends Hotwire Communications Meredith Fineman On fleek PR in 2016 PR predictions PRTech public relations Qualcomm Wireless Reach Survios Virtual realityAhhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Not wanting to be left out (FOMO alert. BTW that word is so last year. What you really need […].
The Spin Sucks Inquisition: Nikki Little
NOVEMBER 21, 2014
You also can find her managing the Verizon Wireless Midwest Area blog , which she and her team have grown from a Tumblr blog three years ago into a real community. FollowFriday follow Social Media gone girl HAPPO inquisition lean in nikki little PRSA Social Media Club spin sucks inquisition verizon wireless midwest area and we got together for a drink before her craziness began.
How much data is shared online every minute?
JULY 25, 2016
megabytes of wireless data. It’s hard to fathom the amount of data that we create every day with our all of our devices and our devotions to social media platforms. A new infographic from Domo pinpoints the exact amount of online content that we create every minute. For instance, consider that every minute: Netflix subscribers stream nearly 87,000 hours of video. Snapchat users watch 6.9
56 Communications and Public Relations Jobs Available Now
DECEMBER 9, 2016
Vice President, Communications , CTIA/The Wireless Association, Washington, DC. Director, Public Affairs , CTIA/The Wireless Association, Washington, DC. Communications Associate , CTIA/The Wireless Association, Washington, DC. Coordinator, Communications & Policy , CTIA/The Wireless Association, Washington, DC. Looking for a new career opportunity? Corporate.
How to Write Concise and Compelling Press Release Headlines
JULY 19, 2016
Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Writing a short press release headline that packs an informative punch isn’t easy. If your readers don’t make it past your headline, they won’t be clicking your call to action.
Dear PR People: Calm Down
JULY 1, 2015
Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed. “I I imagine that the housekeeping staff at the Las Vegas Westin has seen their fair share of early morning shenanigans. one January morning in 2013. Sadly, I wasn’t returning from a raucous night out. style. Well it was my job, of course.
RadioShack stays mum amid reports of its demise
FEBRUARY 3, 2015
that RadioShack is in discussions with wireless phone provider Sprint to sell off half its stores and close the rest. The locations sold to Sprint would operate under the wireless carrier’s name, meaning RadioShack would cease to exist as a stand-alone retailer,” the report states. RadioShack may soon be no more, but you wouldn’t know it from the retail chain’s communications.
Steve Jobs and Clarity in Communication
Don't Eat the Shrimp
MARCH 24, 2015
The paragraph was about Apple’s iBooks and how they had integrated wireless (this was a big deal back then!) Image by Mike Evangelist at writersblocklive.com of SJ prepping for NECC 2001 keynote. I only worked at Apple for a short while, 2001-2004, but while there I learned some incredible lessons in communication. This frees them from a computer lab” Thanks Steve.
Telecoms: Top 100 Influencers and Brands
SEPTEMBER 3, 2015
RCR Wireless News. Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. The industry is complex and involves many different technologies which are constantly being improved and updated (3G to 4G for example). MAPPING THE TELECOMS COMMUNITY. DOWNLOAD NOW!
What Multi-device Consumers Mean for PR Professionals
MAY 27, 2015
Analysts project that more than 30 billion devices will be wirelessly connected by 2020. According to Cisco, there are already more mobile devices on earth than people. This doesn’t surprise me a bit since, like most of us, I look around my desk and see a tablet, a smart phone and a laptop and I seem to use each of them almost every single day. Social Monitoring Content Marketing
Four Mobile Marketing Growth Areas
JANUARY 18, 2011
To complicate matters a little bit, the FCC recent decision on net neutrality affects how we may or may not, as consumers, be protected from the wireless companies on our phones. And, as business leaders, we may have to consider jumping in bed with the wireless companies in order to get our content out (and not blocked). We love you, but oy! And apps? Forget about it! This is cool!”
Behind the Headlines With Sophie Raine
MARCH 16, 2016
Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. If your PR strategy looks the same as your competitors, progress will be a challenge. So how can you become a trailblazer and rise to the top? Use your creativity. What drew you to the PR industry?
Livestream Equipment Used to Produce the Social Media Breakfast of Houston
JANUARY 16, 2017
PylePro PDWM3375 Premier Series Professional 2-Channel UHF Wireless Handheld Microphone System. We have learned a lot by livesteaming our montly event, including what gear makes the most sense to use. We have been hosting the monthly Social Media Breakfast of Houston for eight years. We are still learning every day about what equipment we need to best produce our live events.
How to create video on a shoestring budget
MARCH 13, 2017
You can get high-quality video through affordable tools such as your own phone, says Jeremy Godwin, a manager on Verizon Wireless' culture and employee communications team. A microphone improves sound quality, whether it's a wireless clip-on or a TV reporter's stick mic that you or your subject holds. Ragan Training. Don't give up. It conveys the message: "We are people. Have fun.
11 Shrewd PR and Marketing Predictions You Can Bank On
Sword and the Script
JANUARY 5, 2016
The ability to touch and feel is a novelty to a generation weaned on wireless.”. by Frank Strong. The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems. Here are those gems: 1. Newsrooms move to predictive analytics. “It’s
3 ways to make captivating videos
JULY 9, 2015
Instead, invest in decent shotgun and wireless lavalier microphones, and remember that the closer the microphone is to your subject, the better your audio will be. Throughout the world, businesses are embracing video in their PR and marketing strategies—and with good reason. It’s time for brands to take the next step by producing more cinematic content. Audio. Light. Shot Composition.
No. 1 press interview tip: The microphone is always on
MARCH 19, 2015
While being videotaped for a documentary on HBO, he went to the bathroom while still wearing the wireless microphone. Durst, suspected of three murders, mumbled to himself, while in the restroom and still wearing a wireless microphone, "What the hell did I do? Robert Durst has a crisis on his hands in New Orleans. I killed them all of course.". Gerard Braud''s blog
Three Ways to Be a Better Integrated Marketing Professional
MAY 10, 2012
Leah Nurik is the founder and president of Gabriel Marketing Group, where she leads marketing and PR efforts for technology start-ups and innovators in the software and wireless markets. Today’s guest post is written by Leah Nurik. . Integrated marketing is the ‘buzz’ phrase of the moment in our industry. These professionals were the first to embrace email and email marketing.
How Amazon Uses Brand Storytelling to Inspire Investment
AUGUST 25, 2016
Amazon announces The Kindle, 2008 : “You can buy a book directly from the device, and the whole book will be downloaded wirelessly, ready for reading, in less than 60 seconds … Instead of trying to duplicate physical bookstores, we’ve been inspired by them and worked to find things we could do in the new medium that could never be done in the old one.”. A great example of this is Amazon.
Announcing the finalists for the 2015 Media Relations Awards
SEPTEMBER 2, 2015
Verizon Wireless, Verizon Wireless Chicago Destination Store Grand Opening. We asked to see your plans, pitches and earned media coverage. You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more. Our judges have picked the short lists.
Snap’s ‘Spectacles’ are now available to everyone
FEBRUARY 21, 2017
Spectacles sync to your wireless phone and allow you to record 10-30 seconds of video, essentially enabling users to record and share more cool content on the platform. Snapchat’s parent company, Snap, is beefing up buzz by offering “Spectacles” to all. In September, Snap’s chief executive, Evan Spiegel, told The Wall Street Journal: We’re going to take a slow approach to rolling them out.
How to use Twitter Audience Insights for Marketing
MAY 28, 2015
You also get mobile data such as wireless carrier and device types. Twitter just rolled out its Audience Insights tool to all Twitter Analytics and Ads users. How can it benefit your marketing and communications program? What It Tells You. Inside Twitter’s Audience Insights, you’ll find some very familiar data points, assuming you’ve worked with other demographics tools.
Celebrity or expertise – which is more important for an influencer campaign?
FEBRUARY 28, 2017
I’d have to guess that if timing had been different, every wireless company would have tried to recruit Hedy Lamarr as an influencer. Influencer identification is one of the more important aspects of a public relations, marketing, or communications program. Where things sometimes get tricky is the “big names versus big brains” debate. Celebrities get all the attention. Find them if you can.
A month with the Moto 360 smart watch
Holtz Communication + Technology
DECEMBER 23, 2014
The watch charges on a wireless charging dock. As a gadget freak, I’m usually happy to eschew conventional wisdom and buy the first generation of new tech. I know they probablyh won’t work that well and that the best features will come in later iterations. I don’t care. I just gotta try it. With smart watches, though, I became the embodiment of the wait-and-see approach.
Transmedia Storytelling for Content Creators
AUGUST 29, 2012
NBC Digital Entertainment released a series of online content in 2008, including more original web content, wireless iTV interactivity, graphic novels available for mobile viewing, and webisodes. Today’s guest post is written by Jason Konopinski. In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. Web 2.0. Web 2.0
Friday Wrap #150: Gaming Wikipedia, BuzzFeed ethics, FM’s fade, greenwashing, news by GIF
Holtz Communication + Technology
APRIL 24, 2015
Google rolls out wireless service —If you still think of Google as a search engine, nothing will change that view if this doesn’t: The company has introduced a $20-per-month wireless service, going head-to-head with the likes of Verizon and TMobile. Pixabay photo courtesy of FraukeFeind. These are stories that may have been lost in the flood of headline news stories.
A telecom company holding a red carpet PR event? Verizon kinda pulled it off.
DECEMBER 16, 2014
You are correct – we have worked for years with tech bloggers but we also work with various lifestyle bloggers because wireless devices are now used in facets of everyone’s life (or could be!). We usually have three or four free wireless workshops every day at the counter area behind the chairs. Now that’s a different approach, I thought. I’m a PR/marketing blogger.
Traveler Expectations for In-Flight Technology
AUGUST 6, 2015
Not long to go now boys…For those of you taking an electronic device eg ipad, ipod touch or android don’t forget to download the free Virgin Entertainment app so that you can access the wireless in-flight entertainment. million people traveling daily. Want to learn how travel technology impacts your brand? In-Flight Entertainment (IFE). It looks like I am flying an Airbus 330.
Sprint poaches former Verizon ambassador
JUNE 7, 2016
Those ads touted Verizon Wireless, but now it appears that Marcarelli has switched teams. One of the most recognizable ad campaigns among mobile phone providers in recent years starred the bespectacled Paul Marcarelli traveling the country asking, “Can you hear me now?”. Hey, I’m Paul, and I used to ask if you could hear me now with Verizon,” he says in one spot. Not anymore.” trust. no one.
3 all-too-common killers of corporate videos
DECEMBER 2, 2016
Microphone: RodeLink Wireless Filmmaker kit ($399). Well-executed corporate videos can attract and retain enthusiastic audiences. Done poorly, though, they will send potential viewers fleeing in droves. Bad audio, poor camera work and unflattering lighting are typical of amateur videos. Yet corporate videos usually suffer from entirely different flaws. Here are three of the most common: 1.
Hotspot blocking continues to trouble Marriott critics
JANUARY 6, 2015
The question at hand is what measures a network operator can take to detect and contain rogue and imposter Wi-Fi hotspots used in our meeting and conference spaces that pose a security threat to meeting or conference attendees or cause interference to the conference guest wireless network. They say Marriott simply wants to collect often-expensive wireless Internet access fees.
Storytelling or Story-selling? The Hollywood Blockbuster
The Stalwart Blog
JUNE 26, 2015
Self-aware of its own flagrant use of product placement, the film mocks the corporate sponsorship dynamic as the dinosaur park strikes a deal to name its most recent attraction “Verizon Wireless Presents The Indomonius Rex”. Summertime is here and with it comes the Hollywood blockbuster, known for big names, big budgets and…big brands? and so on.
Paid Social: Cliff Notes to 3 Social Media Studies
Sword and the Script
OCTOBER 11, 2016
And among telco customers, conversations that started with a negative Tweet resulted in higher brand favorability as well as 3X higher willingness to pay for their monthly wireless plan, compared to those whose original Tweet was positive,” according to Wayne Y. Marketing is drowning in data but starving for wisdom. Or perhaps, we are drowning in wisdom but starved for time.
3 Ways IT and Marketing Can Improve the Use of Big Data
NOVEMBER 17, 2015
An example of big data in action is Walt Disney’s use of the wireless tracking “MagicBands” in their parks. The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used? The MagicBands are able to track visitor information, like real-time location data, purchase history, information about the visitors, riding patterns and more.
How To Add “Borrowed Interest” To Your PR Campaign
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies. What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” An expert spokesperson. Retail and restaurant partnerships.
Why 99% of companies should completely forget about brand journalism
NOVEMBER 12, 2014
Who wants to get their news from a wireless service provider? Relatively recently, Verizon joined a number of big companies in the business of brand journalism. The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue?
How to conduct a successful PR media tour
JUNE 1, 2015
Also, be sure to check the wireless connection at your destination if possible. PR agency professionals rely heavily on digital communication, but face-to-face interactions, such as “deskside” meetings can be invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. Double-check your routes. Do your research.