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Mobile First in 2015

Spin Sucks

Start switching your digital and social media marketing efforts right now to a Mobile First priority. For years you have been hearing about ensuring your website and digital marketing efforts are all mobile-friendly. Now the focus is changing to mobile first. What is Mobile First? What does Mobile First mean? Who Should Adopt a Mobile First Strategy?

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

Mobile Micro-Moments are Changing the Rules


Uncategorized aleena hasnain Edelman Digital micro moments mobile marketing mobile micro moments

Four Mobile Marketing Growth Areas

Spin Sucks

This first ran on MyMobiManager , a company that creates content management systems for the mobile web. So when we talk about something as simple as moving their websites to a mobile browser friendly format, you can imagine the blank stares we get. But these statistics show mobile isn’t going to go away. Mobile Browser Ready. Mobile Blogging. And apps?

Mobile search optimisation is no longer a choice

PR in High Definition

Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly. Google says: This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. The post Mobile search optimisation is no longer a choice appeared first on Firefly Communications.

The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital.  FierceCMO: Study: CMOs are spending more on social and mobile. Mobile Investment is an Imperative, not an Option.

Six Tips to Go Mobile without Going Broke

Spin Sucks

You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke. . 1.  ”Own” your online business profile and location.  . Mobile optimize Mobile searches have grown 400 percent since 2010, according to Google.  Your site has to be optimized for mobile viewing. Customers will appreciate you’re mobile-friendly, and you’ll avoid awkward confrontations.

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. If you take a look at your website’s analytics, how many of your visitors come to your site from a mobile device (be it a smartphone, tablet – whatever)? Not sure if your website is mobile-friendly?

Why Mobile Content Strategy is Important to PR

The Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. How is your brand performing on mobile?

The Rise of Mobile Payment: What Financial Institutions Need to Know


many consumers are considering a move to mobile wallet and payment services instead. Interest in mobile payment technology. In particular, alternate payment technology, especially mobile wallets, is widely seen as a potentially better option by many consumers. Get the latest insights on EMV implementation and mobile payments! Availability of Mobile Wallet Technologies.

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update.  Q2:  Google has another mobile search update scheduled for May.  Surely every business is ready for mobile now? Just look around you – pretty much everyone has a mobile device.

How the New York Public Library’s Blog Mobilizes Communities


And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms.

4 Mobile SEO Problems That PR Pros Must Conquer

Shift Communications

This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google’s efforts to force websites into mobile usability compliance are unsurprising.

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Mobile App Store Data is Required in 2015 Marketing Plans

Spin Sucks

By Dave Bell Stop me if you’ve heard this:  Mobile surpassed fixed Internet in 2014. Sixty-eight percent of digital media consumed globally is via a mobile device. Videos, blog posts, articles, pictures, and music are all being consumed via mobile. More users access Google Search via Mobile than by desktop. Ninety percent if time in mobile device is in mobile apps.

How DOES Mobile Change The Brandscape?

Shift Communications

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. In this way, mobile devices themselves are free-game for brands to get themselves out there. It is now a necessity.

4 simple reasons the mobile newsfeed is the future of employee communications

Communications Conversations

More brands are shifting to a mobile-first, newsfeed-like approach. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. It’s new “Skimm-like” daily email is essentially a mobile-first, newsfeed-like experience. Not too shabby.

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update.  Q2:  Google has another mobile search update scheduled for May.  Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops.  Just look around you – pretty much everyone has a mobile device. 500 company websites don’t pass the Google mobile-friendly test. No, unfortunately not.

Friday Wrap #174: Flash is toast, beacons are hot, influencers are necessary, search is mobile

Holtz Communication + Technology

For the first time, mobile searches outpace computers —Consumers search more on their mobile phones than they do on their computers, according to Google, which is searched over 100 billion times every month. AOL has also noted the shift, with 60% of its traffic coming from mobile devices. The takeaway: The shift away from computers to mobile devices is well underway.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The Transistor Radio and the Dawn of Mobile Media. Content Marketing Measurement & Metrics Strategy content marketing content metrics mobile

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3 ways marketers can enhance mobile emails

PR Daily

The confluence of email and mobile is especially noteworthy. As early as 2013, GetResponse discovered that "42 percent of subscribers delete emails that don’t display correctly on mobile phones.". This means that to leverage the awesome power of email, you must get mobile. Mobile users are notorious for skimming emails, so use attention-grabbing images and copy.

Friday Wrap #159: Lightning strikes Twitter, Nestle embraces Periscope, measuring mobile moments

Holtz Communication + Technology

The idea is to offer a button in the center of the Twitter mobile app’s menu bar that will deliver useful information in real time, all curated by real people and sent to you based on your location and other personal data. It’s another sign of the rising importance of visual communication in an increasingly mobile world. Mobile and Wearables. Read more. Read more.

Friday Wrap #132: LinkedIn simplifies home page, mobile changes everything, computers rule video

Holtz Communication + Technology

Mobile dominates this installment of the Friday Wrap, my weekly review of news, reports, studies, and posts from the last week that may not have grabbed the big headlines (like the Sony hack), but still have implications for those of us working in the communications/PR/marketing world. desktop or mobile, though it will eventually be available on a number of other devices. Read more.

How marketers can connect with mobile-focused consumers

PR Daily

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase. Many businesses still measure conversions and cost per acquisition for mobile devices and desktop separately ,” a recent Think with Google report says. Image via

Friday Wrap #173: Ethics-challenged outreach, Twitter reveals Moments, Google AMPs up the mobile web

Holtz Communication + Technology

Google’s new HTML standard aims to speed up the mobile web —Ad blockers are popular because (among other reasons) ads slow down the loading of web pages on mobile sites. Medium is also updating its iOS and Android apps, making it easier to create content on a mobile device. These may be items that flew under the radar while other stories grabbed big headlines.

Study: Only 57 percent of PR websites are mobile-friendly

PR Daily

Things are going to change soon for websites that aren’t enhanced for mobile devices. As of April 21, websites that aren’t mobile-friendly will decrease in rank in Google search results. called the algorithm change “mobilegeddon,” which highlights a truth that PR and marketing pros can no longer ignore: To be successful online, content must be mobile-friendly. Image via

Friday Wrap #162: Instagram debuts Pluto pic, audiences move to mobile, brand blogs still matter

Holtz Communication + Technology

Another specialized social network emerges, this one for casual gamers —Gamee is a mobile-first casual gaming social network from Prague. Mobile and Wearables. Mobilegeddon was real —A lot of hype preceded the long-anticipated day when Google began punishing web pages that weren’t optimized for mobile in mobile search results. ” Read more. Trends.

3 ways to tailor your marketing messages for mobile devices

PR Daily

that 53 percent of email is opened on a mobile device. Brevity is always a good thing, but it’s essential for messages that are read on mobile devices. typical desktop inbox displays about 60 characters of an email’s subject line, but mobile devices show only 25-30 characters. Use a mobile-friendly format. Litmus reported. Be concise. Write a bestseller in 30 days.

One Simple Report to Measure Google's Mobile-Friendly Update Impact

PR 20/20

On April 21, Google rolled out its mobile-friendly update. If you listened closely, you heard the online marketer community collectively start to hold its breath. Reason being, the full impact of the update could be significant (either positive or negative). It will play no favorites, as all websites across all locations and languages are subject to its judgment. Analytics Search

Friday Wrap #152: CFO takes over Twitter marketing, Reddit opens video unit, search goes mobile

Holtz Communication + Technology

“Instant Articles” is the name of the program that will help publishers create content on Facebook that will load quickly on mobile devices. Mobile and Wearables. Mobile tops computers for Google searches —In 10 countries, including the U.S., people are searching Google more using mobile devices than computers. It can’t end well. Read more.

Six Surefire Ways to Grow Your Business Using Text Marketing

Spin Sucks

Related Stories The Hottest Trends In Digital Marketing Automation Our Job in PR is So Much Easier Now Thanks to Mobile Mobile App Store Data is Required in 2015 Marketing Plans. Texting is not a new concept. However, many people don't seem to realize the power of text marketing. Did you know 95 percent of all text messages are read within three minutes of being delivered?

8 tips for creating mobile-ready content

PR Daily

News flash: In the online content realm, mobile is toppling the desktop. A new study by the Pew Research Center found that among the 50 most popular news websites and their associated apps, mobile traffic outpaced desktop traffic for 39 of them. When considering your mobile-friendly content, don’t overlook the audience. Who are your competitors in the mobile environment?

State of Social Media Q4 2015: Half of Facebook Users Go Mobile Only

Shift Communications

Mobility. Note the mobile-only orange line; mobile-only usage continues to increase vs. overall users. COO Sheryl Sandberg acknowledged the mobility shift; she attributed Facebook’s incredibly strong Q4 revenue to mobile holiday ad campaigns on Facebook and Instagram. Let’s see how Facebook closed out 2015. User Growth. Revenue. Christopher S.

The Quick and Easy Guide to Shooting High-Quality Video on Mobile Devices

Beyond PR

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. According to the latest Cisco Visual Networking Index , mobile video traffic accounted for 55 percent of total mobile data traffic in 2015 — more than half of all mobile data traffic. Orient Yourself.

Did you know 70% of Facebook users are mobile?

PR Squared

…at least some of the time. That’s the latest in our findings after reading through Facebook’s Q12013 SEC Filing. See what other surprises are on tap for marketers in our summary on the SHIFT Communications blog post. Social Media Tactics

Is Agency Specialization Truly a Joke?

Spin Sucks

Agencies Communication Ad Age agency expertise agency specialization contracting an agency embrace mobile Full-Service Firms mobile mobile strategy specialization specialized agencies tailored expertise Tom Goodwin value propositionAdAge wrote an article last year that claimed agency specialization was a joke and we should all go back to being generalists.

Friday Wrap #147: Private Flipboard magazines, collaborative mobile videos, fewer business blogs

Holtz Communication + Technology

Mobile and Wearables. Flickr photo courtesy of Ian Stannard The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. Read more. Read more. Read more. Read more.

Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction. Mobile marketing spending will grow to 9% in the next five years, or about triple what marketers are currently spending. by Frank Strong. today.

Make your mobile phone valueless

David PR Group

Yet, the main lesson is that we all need to make our mobile phones valueless. The post Make your mobile phone valueless appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Her phone had been stolen from her locker at her job and now, yes you may have already guessed it, inappropriate pictures of her were now on the Internet.  Email.

Content Strategies in 2015: Make it Visual, Make it Mobile

Shift Communications

The power of visuals and mobile.  Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.  One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies.  Are you ready to join?

Mobile Marketing Musts: How to Mobilize Your Brand in 3 Easy Steps

PR 20/20

Below is a guest post by John Wieber ( @johnwieber ). John is Partner at WebMoves. He has 13+ years experience in web development, ecommerce, and internet marketing. He has been actively involved in the internet marketing efforts of more then 100 websites in some of the most competitive industries online. You can reach John on Twitter ( @webmoves_net ), LinkedIn or Google+. Brand Web