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Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line.  That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. How to make more sales, be more productive, cut costs and increase the ROI. 

Seven Ways to Deliver PR Value for Small Business Success

Spin Sucks

As a small business owner you need to think sales, profit margins, PNL, and more. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers. The post Seven Ways to Deliver PR Value for Small Business Success appeared first on Spin Sucks. But how can you become a key component of your community?

Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line.  That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. How to make more sales, be more productive, cut costs and increase the ROI. 

Alternative Funding for Small Businesses

Spin Sucks

Alternative funding for your small business requires certain protocols and putting on your salesman to sell your business idea out there. Here Tom Buckland looks at small business funding options you can choose from. The post Alternative Funding for Small Businesses appeared first on Spin Sucks.

Small Businesses Have a Unique Opportunity in Social Media

Spin Sucks

As a small business you have something the big guys can never have. According to a recent study by Blue , 50 percent of small businesses report they have developed new leads from social media. So social is working for small businesses.  Where does Meesch get most of their business? Smaller Businesses Can Create a More Personal Experience.

5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners. While small businesses recognize the importance of their online presence, many make the mistake of having a “If you build it, they will come” mentality.

A Guide to Growing Your Small Business on Social Media

PR 20/20

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. that your small business created. Of those, 2.3 Think again.

How partnerships can improve your small business

PR Daily

Because they think in similar capacities , they don't have much conflict and business operations tend to be smooth. VIRTUAL WORKSHOP: Solve business problems and increase employee engagement using SharePoint and Office 365. For example, a small business might have a silent partner who remains in the background to offer advice and feedback. Look within your community.

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” It’s where the money is, too. While organically earned media and third-party reviews are best, you’ll find that some businesses encourage reviews via in-store signage, their website, and social media channels. Tap into the power of customer referrals by establishing a referral program for your business.

Facebook aims to help small businesses with jobs feature

PR Daily

On Wednesday, Facebook wrote in its business blog : We know that finding the right talent can be a challenge. 40% of US small businesses report that filling jobs was more difficult than they expected, which is surprising when you consider that these small businesses also employ nearly half of the country’s workforce. We're focused on building new ways. TechCrunch.

Jobs Czar Should Look to Small Business Leaders

Spin Sucks

would love for our nation’s politicians to work on Main Street, running our businesses for 90 days. I’d love to see Immelt create a task force of people who can make a difference in Washington worry about cash flow and chasing money and how to make the next payroll. Jobs Czar Should Look to Small Business Leaders originally appeared on Spin Sucks on October 17, 2011.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. Which makes a good CRM system for small business a necessity. Image: t. And so on.

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. Why Small Business PR Often Fails at Thought Leadership -- And How to Fix It. This seemingly small step meant survival for his business. Juntae Dulane.

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

So how can you get some of that transformational juice for your own B2B small business or larger company? By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too. Why Social Media is Important to Your B2B Small Business Marketing Strategy. You bet! Which platforms to use.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. We’ve all seen it before. ALMOST Free Exposure.

9 Inexpensive or Free PR Resources for Small Businesses

PR in Your Pajamas

Below I’ve compiled a list of inexpensive and free tools that will help small businesses with their PR needs. For a small business this is a great resource! For businesses just starting out, the free version is perfect. This allows journalists to save time and helps small businesses receive more relevant requests. How to approach the reporter.

Small Business Taxes: Why it May be Worth it to Hire a Professional

PR in Your Pajamas

Do you currently wear all the “hats” in your small business ? This is fairly common for first time small business owners. As a means of saving a few dollars, they end up taking on all of the responsibilities of keeping their businesses afloat. Since saving money is the main objective of small business owners, this benefit should be right up your alley.

8 tips for small-business branding

PR Daily

Solid branding is the foundation of any successful business. For established businesses, the question of re-branding should be addressed regularly. For startups, branding happens from scratch. But how do you get from Point A (who are we) to Point B (this is who we are)? Click here for a larger image

Snapchat for small business: Consider 3 key factors

PR Daily

When this shift starts, I recommend that small businesses prepare a marketing strategy for that up-and-coming network. Social-savvy small-business people know that taking advantage of social media to market their products and services can be a cost-effective way to drive sales and consumer engagement. Consumers are making a huge social shift from Instagram to Snapchat.

Last Minute Marketing Ideas for Small Business Saturday

Beyond PR

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. Referral programs can provide customers with discounts that bring more business in your door. Hand Out Product Samples. Host a Contest.

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales. According to this  New York Times article , most businesses make very little money off the deal (if any at all).

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

As a small business or startup, you know how quickly expenses can pile up. Thanks to a number of online tools and resources, small business PR does not have to break the bank. Small Business PR, Meet Budget Friendly Strategies. 1. Would you like to tap into the millennial market of business decision makers? But how? that you can utilize right now.

Boston Chamber Names InkHouse One of the Top 10 Small Businesses

inkhouse

This morning we were proud to attend the Boston Chamber of Commerce Breakfast where InkHouse was named one of the top 10 small businesses in Massachusetts. Beth, in a city with dozens of PR firms—both large and small—how does InkHouse differentiate itself in a crowded market? A: The news business is undergoing a fundamental transformation. We question everything.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals. Want to show the evolving side of your small business? Have a purpose with your small business content marketing. Videos.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. We’ve all seen it before. ALMOST Free Exposure.

How social media can help you expand your small business

PR Daily

Despite social media’s growing popularity, many small-business owners are reluctant to log on. For a small-business owner with a busy schedule, using social media to interact and gain insights might seem counterintuitive. Are people using Yelp to favorably review your business? Today, social media can do this for your business. It isn’t. Image via

3 ways hiring marketing interns could hurt your small business

PR Daily

marketing budget—no matter how small—should be a key component of your early financial planning. Although this theoretically solid strategy could keep costs low and contribute to your marketing efforts, it’s more likely to hurt your business. For a small-business owner on a budget, committing resources to teaching your processes or sales strategy to a short-timer can hurt you.

Content Planning Tips for Solopreneurs

Spin Sucks

Even if you're a small business owner or a solopreneur you still have to plan your content for next year. Don't know where to start? Berrak Sarikaya has some tips for you. The post Content Planning Tips for Solopreneurs appeared first on Spin Sucks.

Google+: The Social Platform We All Love to Hate

Spin Sucks

Kimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently. Google+ Social Media facebook Google Google+ page indexed content niche communities Quality vs. Quantity relevant content SEO marketing SEO rankings seo tool Small Business Snapchat social network Twitter valuable content walmart

Google 100

Dear Business Owner, You’re Doing It Wrong!

Spin Sucks

Kara Vanskike shares why every business owner should include a content in the small business marketing plan, even if it means doing it themselves. The post Dear Business Owner, You’re Doing It Wrong! appeared first on Spin Sucks. Comments And I had to add! Totally forgot this! totally forgot! by howie goldfarb I will be your contrarian. Gini loves me for this. Be very.

Love it or Hate it: Let’s Talk Email Marketing for Business

Spin Sucks

In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics. The post Love it or Hate it: Let’s Talk Email Marketing for Business appeared first on Spin Sucks. Email marketing is not dead.

Online Tools that Help with PR

Spin Sucks

By Gini Dietrich Running a small business isn’t easy. Need a professional image for your business’s Facebook cover photo? You can do social media graphics, blog post images, business cards, flyers, invitations, and more. This is where you will house all of the journalists and bloggers who are important to your business. Canva to the rescue! Feedly.

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Moonshot Entrepreneurship – Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world. Small Business Friday. This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Audience: Moms/Women. Book Reviews.

Five Best Practices for Start-Up Content Marketing

Spin Sucks

Content Marketing content marketing digital marketing small business marketing start-up content marketing start-up marketing website content By Cristian Rennella It’s been nearly eight years since elMejorTrato  launched, and from the first moment we focused on content marketing as a main strategy for our growth. With time and constant experiments, there are several lessons to share.

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

Even though it was really early in the morning, I had a terrific car ride… not least because Rick Henry , the operator of the car service (or, at least, the car I was being driven in) had a lot to say about how he, a small business owner: Is using (or not using) social media to drive his business. Rick is really growing his business in a very smart way, isn’t he?

Five Step Process for Using the Social Web

Spin Sucks

” He relates a story of a small business owner who went to a conference and the social media expert who spoke advised attendees use all of the social media networks because “you never know where your customer is going to be, so you need to be in all of the places.” It’s also the process I use when teaching business leaders how to get started on the social web.

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Join Jeremy Miller for a Special Author Q&A Today

Spin Sucks

He personally understands the power of branding , having helped rescue his family’s business during the recent economic crisis through rebranding initiatives. Jeremy’s focus is small- to medium-sized businesses—and he now works with them to help improve their success through the tenets of Sticky Branding.  It’s mighty cold in most regions out there (Hellooo?

Social Media Isn’t Rocket Science; It’s Social

Spin Sucks

It seems to happen every time you talk to small business people about social media, doesn’t it? Social media is another form of simple conversation and if you’re in small business, you have to be involved in the conversation. What can be done to help small businesses, destinations, or anyone get over the fear of social media and see how easy it can really be?

Small Business Social Media Use Study

The Proactive Report

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

The Facebook Frozen Frog and Fodder for Content Marketing

Sword and the Script

The business model of search engines is based on the ability to deliver relevant content that provides answers in response to inquiries.  Every business has questions it can answer, most merely have a reluctance to answer them. The businesses that chose to answer such questions stand to gain the first-mover advantages of trust and loyalty of customers and prospects alike.