The Downside of Social Media: The Comparison Dragon
JANUARY 21, 2016
There is a definite downside of social media, which Scott Mautz calls the comparison dragon. The post The Downside of Social Media: The Comparison Dragon appeared first on Spin Sucks. Content Social Media comparison dragon digital mom guilt informative tools Kelly Azevedo Personality and Social Psychology Bulletin She’s Got Systems social media downside social media tools
Walker’s campaign entrance spurs criticism, logo comparisons
JULY 14, 2015
Here’s a comparison (Walker’s logo is on the left): Scott Walker is either saying he is America's Best or he paid someone x $'s to steal their logo. Wisconsin Gov. Scott Walker became the 15th Republican candidate to enter the 2016 race for president Monday, just in time to join in the din of criticism surrounding President Barack Obama’s nuclear deal with Iran. Walker is one of several candidates who officially announced via Twitter: I'm in. I'm running for president because Americans deserve a leader who will fight and win for them. - SW [link] #Walker16. logogate. Ted Cruz.
The Motorola XOOM: A Revolutionary Tool
MAY 28, 2011
Communication Guest Posts Matt LaCasse Resources comparison ipad motorola XOOM reviewXOOMing in. I was recently given the opportunity to use a Motorola XOOM for almost 3 months by my good friend Mark Farnen , whose client is Verizon Wireless (Verizon is the carrier providing 3G/4G service for the XOOM). This is because the screen (which is HUGE, in the ballpark of 10.1″) Absolutely.
PR & Customer Success: 2 Sides Of The Same Coin
SEPTEMBER 28, 2015
In PR, we like to draw comparisons. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Whaaaat you may […]. PR Education CS customer success customer success education PR PR education PR tip public relations retention
Five Tools for Managing Your Company’s Social Media Profiles
SEPTEMBER 14, 2016
Related Stories Twelve Productivity Tools for the Digital Marketing Pro Top Seven Chrome Extensions for Social Media Marketers The Downside of Social Media: The Comparison Dragon. Social media is probably one of a hundred different things on your daily to-do list. Keeping up with the fast paced social world is fairly difficult. Matt Banner shares five social media tools you can use to manage your business' social media presence. The post Five Tools for Managing Your Company’s Social Media Profiles appeared first on Spin Sucks.
Seven Ways Not to Do Email Marketing
OCTOBER 12, 2015
How about reviews and comparisons. Example : You can compare yourself to your competition, or compare a couple of popular products on the market (like this comparison of the top ecommerce platforms ), or talk from your own experience and share what has worked for you personally (like my comparison of to-do list tools ). By Karol Krol. Oh look … a squirrel! Exactly.
Should We Take the “Internal” Out of Internal Communications?
OCTOBER 22, 2014
Employees are No Longer Mushrooms No doubt you understand the comparison. By Gerard Corbett “Internal communications” is an anachronism. Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale. Should We Let Go Of Internal Communications?
Etch A Sketch Hits PR Mecca With Romney Gaffe
APRIL 3, 2012
Enter a really stupid comment made by a Romney senior aide , who said, for the general election, the candidate could hit the reset button (implying, of course, he may flip flop in order to win votes), making the comparison to how the toy works. Do you remember your first Etch A Sketch ? How many of you still have one? I’ll bet those of you with kids have one in your house. Until now.
Introducing Spider: A Super Cool Link Listening Tool
APRIL 9, 2015
For comparison purposes, we continued to use Forbes as the control, e ven though it isn’t the best comparison from a vertical perspective, it does attract the same social business audience as we do. Even if you can’t attend live, go ahead and register. That’ll tell us to send you a copy of the recording this afternoon. But the timing was off for me. ” OK, OK!
Dear JournalistWe need to talk about PR.
JULY 8, 2016
Journalism, as we know it, is going to hell in a handbasket. There’s no denying it anymore. And it sure is serious. Journalism is the Fourth Estate, and we all depend on the freedom of the press and its willingness to tell important stories. Now, I don’t think we need to discuss why this is happening anymore. We can get better at pitching journalists. However. And that’s just it.
How to Find the Right Content Distribution
NOVEMBER 6, 2014
For instance, I might ask Buffer if they would kindly highlight a PR metrics post, for comparison. By Gini Dietrich One of the things my team and I are working diligently on is finding new ways to distribute content and engage new audiences. We love getting the extra awareness, but would love to also see our subscribers increase because of it. Not so much. The post ran on August 5.
How To Measure PR Outcomes: A Practical Guide
ImPRessions - Crenshaw Communications
MARCH 9, 2016
None of these criteria stand alone, and some are even arguable, but in aggregate they are powerful, and the most important factor is an apples-to-apples comparison over time. In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. My fingers would be newsprint-grimy within an hour.
What PR pros can learn from Trump team’s spin on crowd estimates
JANUARY 23, 2017
Reports of relatively smaller crowds at Trump’s inauguration on Friday, in comparison to former inaugurations, quickly made the rounds and reportedly angered the newly installed president. source told CNN that Trump was enraged about photographic comparisons of the two inaugurations. In comparison, President Barack Obama’s 2009 inauguration reached 1.1 The Guardian. Image via
The Most Important Post-event Engagement Tool
JUNE 24, 2015
In comparison, nearly 80 percent of marketers use social media before events, and 71 percent use social media during events. By Steve Randazzo. Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person.
Email Newsletter Subscribers or Blog Subscribers: Which is Better?
DECEMBER 10, 2014
Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ).
How PR Agencies Set Budgets And Billing
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2016
And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Here we break down the fundamentals common to most PR firms. Flat fee.
Dissecting Publicity’s Impact on Pharma Companies
APRIL 29, 2015
For comparison sake two other health articles from The Wall Street Journal is included along with their Facebook and Twitter sharing to illustrate the interest on this topic compared to the other two articles: Apps to Track Exercise, Sleep Help Patients Participate in Clinical Trials [4.13.2015] – Facebook: 892 and Twitter: 477. Click to enlarge. Click to enlarge.
What Social TV Means for Marketers
AUGUST 16, 2012
In comparison, the top three shows they watch while also playing online are: A Hallmark movie, NCIS, and Judge Judy. Last week, I was invited to speak on a panel at the Association for Education in Journalism and Mass Communicators conference. Social TV. And then it was time to learn about Social TV from Mike Hess at Nielsen. He began by describing the amount of time people still (STILL!)
How to Create Content Journalists Want to Cover
MARCH 8, 2016
Revisit your data over time to make year-over-year comparisons and identify industry trends. Are you pitching reporters but not receiving responses? That’s because you’re not giving them what they want. Stand out from the crowd and give reporters what they’re looking for with these four tactics: 1. Uncover Lesser-Known Topics. How are you using your social media listening tool ?
Rhetoric vs Story: The Art of Persuasion
MAY 23, 2016
Conventional Rhetoric vs Storytelling: A Quick Comparison. I’m sure at some point in your life, you were the victim of an unfortunate infomercial. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do. know that’s a bold statement so I’ll show you exactly what I mean today. Click Here. When is this guy going to take a break? Who am I?
6 Insider Tips for Successful Crisis Management Using Social Intelligence
MAY 18, 2015
The ticker shows whether this level has increased or decreased in comparison to the previous period. As every PR professional knows, a crisis can happen at any time. With the growth of social media and a 24 hour global news cycle, the speed and scale at which a crisis can spread is faster and larger than ever before. Detecting a Crisis. How much negativity is there? Understanding Negativity.
Ranking by proxy: the hidden SEO value of great online press coverage
The Resolution Blog
AUGUST 11, 2015
Your content by comparison may take some time to vault itself into these hallowed positions. And by comparison, your own content isn't likely to oust them soon. There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. But of course, we don't live in an ideal world. Do you quadruple your SEO budget?
How to Pitch Editors Perfectly Every Time
MARCH 3, 2015
They’re also very much into statistical comparisons to help fuel discussions amongst their readers. By Andrea Lehr Wondering how to pitch editors? How do you know which are worth pitching ? Or maybe you found the perfect editor and are wondering what to include in your pitch? Below is an overview of the verticals and the best way to pitch editors perfectly.
6 Research-Based Insights About Viral Content
APRIL 4, 2016
From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising. If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Viral Content Has a Distinctive (Extended) Distribution. Viral content is perpetuated over multiple generations after the initial push. ” 4. Virality Is M eritocratic. 2012).
What Our Search Behaviors Signify About The Future of PR
Rock the Status Quo
AUGUST 20, 2015
But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. (Nerd post alert. Endorsed and paid for by Carrie’s Inner Geek.). Well, this is rather interesting!! thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!).
State of Social Media Q4 2015: Twitter Users Decline For First Time Ever
FEBRUARY 11, 2016
Twitter passed the all-important $2 revenue per user, shown by the blue line: Average revenue per user is an important metric for effective apples-to-apples comparison to other social networks’ business models. The 140 character social network released its Q4 2015 earnings. The blue bird is not doing well at all. Growth. Twitter lost more users than it gained. Ad Revenue.
Inside Innovation: Ogilvy Los Angeles
The Resolution Blog
MAY 11, 2016
Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. We’re on a mission to meet talented PR teams around the world to find out how they do things differently. We know about the great work that Ogilvy worldwide produces but what is so special about the LA team?
Do you want to connect on LinkedIn?
Don't Eat the Shrimp
JULY 9, 2014
Going back through my old posts, I started writing about LinkedIn first in 2007. I’ve written about my first comparisons between how I was using LinkedIn and Facebook , how as a small business owner I used LinkedIn to land a client , and many times how the people at LinkedIn are masters at using their own data to tell stories. Then that shouldn’t be our first interaction.
Advice From One Millennial to Another
FEBRUARY 9, 2012
And you wouldn’t look as good by comparison if you were up against contemporaries all day long! Today’s guest post is written by Adam Justice. I’m going to let you in on a secret: I’m not a social media marketing expert. I’m a web developer and online marketing strategist. When I first started in web development it was strictly for fun. Advice From One Millennial to Another.
Emoji are here to stay so start figuring out how they fit in your communication
Holtz Communication + Technology
AUGUST 15, 2015
That’s an apt comparison, given Mitchell Stephens’ view. The emoji at left is my feeble attempt to pose a question: Is communication better with emoji? Among my peers, I mostly hear a lot of disdain for these cartoony icons strung together to form a sentence or a thought or to convey an idea or emotion. want words—please.” ” Jay likens emoji to cave paintings.
The Shocking Beef about Feeding the Content Monster
Sword and the Script
AUGUST 11, 2015
By comparison , in the US alone, McDonald’s has some 14,000 locations, Burger King has roughly 7,000 and Wendy’s 6,000. by Frank Strong. The burger business tells us a thing or two about content marketing. We can take a spin down the main drag in most cities and towns and find a burger joint. In most cases, we’ll find two or three and often more. Don’t like the grease? Welcome to Sonic. Then
Thanksgiving Marketing Statistics You’ll Gobble About
NOVEMBER 23, 2015
Consumers have come to expect cheap turkeys so they use the cost as part of their comparison for which store to go to for their other holiday items. . By Laura Petrolino. How in the world did Thanksgiving come upon us so quickly?!? Where did November go? Where did the fall go? Where did 2015 go? Unfortunately, these are all important questions of time and space which transcend my powers.
Apple vs. Chevron Revenue? It’s Content Marketing out of Context
Sword and the Script
SEPTEMBER 20, 2016
just checked those numbers and proved them wrong! I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. Have you see the graphic nearby? I’ve noticed it posted a dozen different times on LinkedIn – and each time it seems to get further apart from the truth. Wait…what?!
The Nips and Tucks Happening at LinkedIn
OCTOBER 29, 2012
Today’s guest post is by Liam Gooding. Does everything coming out of California really need a face lift? LinkedIn has been changing things up lately, but will their actions distract users from discussing business? Judging by the recent activities, it would seem they’re getting a bit obsessed with their wrinkles. LinkedIn Influencers. To me, LinkedIn is about action. Search. Connect.
Will AI Help Humanize Marketing? [UML]
Sword and the Script
JANUARY 7, 2017
To keep the comparison consistent, new keys must be created for every lock in traditional programming; if marketers want to track a certain subsegment of customers, they must create a new algorithm for each. In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. Can it help humans be more human? Talk to Us!
11 Shrewd PR and Marketing Predictions You Can Bank On
Sword and the Script
JANUARY 5, 2016
It’s worth noting that press releases have been dying at least since 1970-something , which is reminiscent of a famous quote attributed to economist Milton Friedman: The only relevant test of the validity of a hypothesis is comparison of prediction with experience. by Frank Strong. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems.
Blogger Relations: Know Your Audience
SEPTEMBER 12, 2011
Going to festivals and street fairs and outdoor events and doing side-by-side hidden comparisons with consumers is a better choice. In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. The catch? And hidden cameras caught all the action. Turns out, upon finding out, bloggers were not pleasantly surprised.
10 Additional Ideas to Generate Comments and Shares
MARCH 21, 2012
Make comparisons to how businesses used to roll vs. how they roll today and show your audience the similarities or gargantuan differences and the strategies to capitalize on them.” Nearly two months ago, we talked about 10 content ideas that generate comments and shares. The moral of the story? Write lists! But that’s not my point. Book Reviews. ” The Rant.
New Tools PR Pros Need to Discover
SEPTEMBER 24, 2014
You can also analyze social and content success through a side-by-side domain comparison report. Guest post by: @ Alicia_LW. Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. But how do you know which ones are worth the investment? BuzzSumo Pro. My Blog U.
Contrast as a Storytelling Technique in Business Communications
FEBRUARY 10, 2015
While not exactly the same thing, a comparison can also insert a fresh wrinkle into a story. One such comparison that stands out in my mind involved India’s space mission that orbited Mars last year. Whether it’s contrast or comparison, the technique should be part of every communicator’s arsenal. think of contrast as a poor man’s failure. Onions. Avocados. Carrots. Mangos.