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An Agency that Embraces the PESO Model

Spin Sucks

The post An Agency that Embraces the PESO Model appeared first on Spin Sucks. Related Stories Getting Fired By a Client: Six Lessons from Lost Accounts PR Earned its Place Long Before 2016 Is Agency Specialization Truly a Joke? We could talk about the PESO model until we're blue in the face, but it's totally different to execute it. Here is Jim Hawker from Threepipe in the U.K.

Is Agency Specialization Truly a Joke?

Spin Sucks

AdAge wrote an article last year that claimed agency specialization was a joke and we should all go back to being generalists. Kevin Jennings says that just isn't so and makes a case for why every agency should specialize. The post Is Agency Specialization Truly a Joke? appeared first on Spin Sucks.

Agency Specialization is Necessary for Success

Spin Sucks

To specialize your agency or not to specialize your agency. The post Agency Specialization is Necessary for Success appeared first on Spin Sucks. Agencies Communication adage inside pr marketing in the round social media agencyThat is the question.

Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage

Spin Sucks

How is a virtual PR agency different from a brick and mortar one? The post Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage appeared first on Spin Sucks. Agencies Communication A 2016 PR agency best practice study dietitians of canada Felicity PR healthcare communications specialists PR agency PR agency best practice study

Six Time Management Tips for #PR #Agencies

PR Expanded

And for agencies, time is not merely a concept — it’s our currency! Technology ClickTime David Klein PR Agencies public relations Time Management TimesheetsA Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime. What if you could magically pause time? Think of everything you could do! Work would be easy. Back to reality.

How Agencies Can Redefine Cool By Not Trying Too Hard

Spin Sucks

But there’s no denying the allure of “coolness” the small screen brings to the creative agency lifestyle. And, outside the company, clients see through the skinny jeans and ping-pong tables, and they start to question the agency’s priorities. The time has come for our agencies to stop competing to be the trendiest and to define our own senses of coolness. By Mark Scrivner.

Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. Despite good intentions and plenty of seminars, most agencies are stubbornly homogeneous.

When Agencies Oversell Practice Areas, No One Wins

Spin Sucks

Historically, most marketing agencies have been bad at two things: Turning down new business and being honest about what they don’t do well. In response, agencies assume it’s better to “fake it ‘til they make it” on certain core competencies instead of losing significant pieces of business. When agencies are learning on the job, they—at best—won’t drive above average results.

10 Rules for Transforming Your Agency

Spin Sucks

and, this month, we’re excited to have Paul Roetzer , who just wrote The Marketing Agency Blueprint. Like me, he founded and grew an agency ( PR 20/20 ) and he has a lot of the same business philosophies as me. During the webinar, he discusses the 10 rules for transforming your agency, which I’m going to share with you in a minute. like Paul. Change velocity.

Can Social Media Influencers Replace Your PR Agency?

Spin Sucks

It’s a controversial question to ask, can social media influencers truly replace your PR agency? Veronika Baranovska examines what PR agencies, influencers, and next steps in digital marketing. The post Can Social Media Influencers Replace Your PR Agency? appeared first on Spin Sucks. Comments “Social media influencer” is, by definition, an anomaly. The Secret to Viral Content.

Survey Says: PR Agencies Need to Invest in Good, Quality Training

Spin Sucks

A recent survey by YouGov and PRCA shows PR agencies are way behind the curve when it comes to keeping their teams abreast of new skills. The post Survey Says: PR Agencies Need to Invest in Good, Quality Training appeared first on Spin Sucks. Agencies Communication modern pr pr skills pr training prca professional development yougov

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. When might agencies charge more? Flat fee. Hourly billing.

Why Successful PR Agencies Invest In PR Tech

SeeDepth

The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time. One issue that we still see with agencies is their hesitance to invest in software unless they can bill it back to the client. Having been on the agency side myself for nearly 20 years, I totally understand the desire to do so. By Christine Perkett.

5 Ways Hybrid Marketing Agencies Will Transform the Industry

Spin Sucks

Hybrid agencies will come to rule the marketing services world. Meanwhile, traditional agencies — PR, SEO, advertising, web, and content — that are resistant to change will struggle to remain relevant. Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models.  Today’s guest post is written by Paul Roetzer. . Your Thoughts.

PR Agency: Multi-National versus Boutique

Polaris

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. Boutique PR Agency: The Pros. Careers are funny things.

Why Hire A PR Agency?

inkhouse

Here are the key benefits we hear from happy InkHouse clients on why they choose to go the agency route: Expertise: Leaving aside the fact that no one PR manager can do the work of an entire agency, finding that someone with deep experience in PR within your specific industry can be nigh on impossible. When you hire an agency, you get a whole team’s perspective and background.

Boutique PR Agency vs. Large PR Agency: The Pros and Cons

Spin Sucks

By the time I opened the doors at Arment Dietrich in 2005, I had big and mid-sized agency experience. Now I needed to create boutique agency experience. Boutique vs. Large Agencies. I’m often asked by young professionals what are the pros and cons for working at a global agency vs. a boutique firm. Pros of a Global Agency. Pros of a Boutique Agency.

Clients are Players—Why isn’t Your Agency?

Spin Sucks

Erik Huberman discusses the non-committal attitude of clients as they pass on the long-term contracts with agencies and choose to shop around instead. He makes an argument for the month-to-month contract which will encourage agencies to continue proving their value, in addition to protecting your business from contract disputes. The post Clients are Players—Why isn’t Your Agency?

The Extinction of Social Media Agencies

Spin Sucks

For your Facebook question of the week, wonder if you could elaborate on your Q&A re: not building agencies around tools. Now, I’m not an agency, I’m one guy, a specialist, and my focus is on Inbound Marketing (SM, SEO, blogging), but also work with small businesses to help them strategize other marketing. I’ve learned a new trick! Yay me! It’s OK.

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Bada-bum.

15 Top Questions To Ask During A PR Agency Search

ImPRessions - Crenshaw Communications

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses. What are our key criteria for an agency partner? Who will ultimately decide on the PR agency? Initial Vetting.

How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? For smaller and mid-size agencies, the risks of the wrong investment can have both an immediate and long term negative impact on the bottom line.

Aspirations of a PR Agency

Ishmael's Corner

GM Steve Burkhart in delivering the State of the Agency to our U.S. The post Aspirations of a PR Agency appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Communications Hoffman Agency agency aspirations Communications Industry corporate mission cultivating relationships relationship building state of the agency

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Sometimes an agency’s appearance – what they say and do – and their credentials – can be deceptive. Bad copy. who is responsible.

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? Samantha Isdale is an SEO analyst for digital marketing agency Wpromote. Demonstrating ROI.

Making the Move from In-House PR to a Top PR Agency

Shift Communications

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. Either way, making a move to a top PR agency can have a tremendously positive impact on your career growth, but there are also a few things to consider. Will I join a specific practice group at the PR agency?

How To Get The Best From A PR Agency

ImPRessions - Crenshaw Communications

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. This is likely at the top of the agency’s list. Ask what they need. Offer access.

What Clients Really Want From A PR Agency

ImPRessions - Crenshaw Communications

What do clients really want from their PR agency ? The meeting was hosted by PROI partner agency Jackson Spalding , who tapped clients from three notable companies: Scott Williamson, VP Public Affairs & Communications of Coca-Cola North America; Betsy Talton, Director of Corporate Communications, Delta Air Lines, and Amanda Hannah, Manager, External Communications, Chick-fil-A.

FTC Guidelines and Disclosure for PR Agencies

Spin Sucks

In 2009, when the FTC revised their guidelines for online endorsements and testimonials, there was a lot of discussion on how this affected PR agencies and brands when working with bloggers. Not a lot of discussion, however, involved how it affects PR agencies endorsing their clients on social networks. Communication Ethics disclosure in PR FTC guidelines lisa gerber PR agencies

How to supercharge knowledge sharing in PR agencies

The Resolution Blog

The agency you say? Bring it into the values of the agency, it must be integral so pass it all the way down into appraisals, not as a tick box exercise but discussed at the heart of it. Once those matrices have turned green keep inviting people in the agency to keep learning by suggesting new topics. 3. Competitive Advantage. Knowledge is power. Exposure. Competitive advantage.

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. The post [Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future appeared first on Deirdre Breakenridge.

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Four Tips to A Better Client-Agency Relationship

Spin Sucks

The client-agency relationship should be a marriage, not a war. Are you a client that is frustrated at how your agency is handling your social media and PR needs? Or, are you are the account lead at an agency and you’re ready to pull your hair out because your client never seems to take your counsel? #StopTheBitchingAndWorkItOut. Get the first date out of the way.

The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month. thesis really tell you about a given agency?

Looking down the barrel – hunting for a new PR agency

PR in High Definition

It’s hunting season for many agencies – not that we condone blood sports of any kind, just to be clear. It is the period, post summer holiday and pre-New Year, that companies go hunting for new agencies to head their PR roster for the next year. The post Looking down the barrel – hunting for a new PR agency appeared first on Firefly Communications.

Agency Life 101: Nicole Bestard, Account Director

Shift Communications

For my team, for my clients, for the Agency. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other. Would you talk about the importance of this in agency life, and how it connects to the larger culture at SHIFT? LISTEN.

5 Ways to Measure Agency Operations

Waxing UnLyrical

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? But in order to grow, exit, or even stay in business, it’s critical that agencies measure and improve their operational performance with these metrics that matter: 1.

3 Things a PR Agency Can Offer Every Client

Ron Torossian

The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog. Brand PR PR PR Agency Ronn Torossian BRANDING Public RelationsPublic relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. If you find that your [.]

BORENSTEIN GROUP PROMOTES DOMINICK TERRY TO AGENCY’S DIGITAL CREATIVE DIRECTOR

Borenstein Group

Borenstein Group is pleased to announce it has promoted Dominick Terry, its digital designer, to the position of the agency’s Digital Creative Director. native of Virginia Beach, current resident of Manassas, and a graduate of Old Dominion University, Terry joined the Borenstein Group after a successful track record at Leapfrog Solutions, a respected marketing communications agency.

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The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the […]. The post The PR Agency Review Process is Broken appeared first on Storytelling Techniques For Effective Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

There’s No One Path to Agency or Industry Life

Shift Communications

As with many industries these days, people come to agency life from all walks. I can personally attest to this after making my way from the world of college athletics (not as an athlete, mind you # NARP ) to SHIFT this past year. Check out what three of my fellow SHIFTers had to say about their personal transitions to agency life and what they’ve learned along the way. Zach Burrus.