3 Press Release Headline Examples That Put People to Sleep
DECEMBER 8, 2015
Rather than tell you how to write a press release headline, in this post I want to tell you how not to. I’ve made up these examples (didn’t want to call any companies out and embarrass them by pointing out their lousy headlines) to fit some of the bigger categories of bad headlines I’ve seen. In each of the above examples, you can see how the suggested headline improved it. People.
Three Examples of Social Media Gone Bad
OCTOBER 24, 2011
Let me give you some examples. Three Examples of Social Media Gone Bad originally appeared on Spin Sucks on October 24, 2011. Networking Social Media bad social media examples social media gone badI feel like a broken record, but clearly people are not getting this whole social media thing. It’s SOCIAL. But it’s an effect that comes AFTER you build relationships.
How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. While it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Comments Excellent post. So well explained. by Lubna Sadik Wait – where are the Clydesdales? You know we need the. by Danny Brown Related Stories Die, AVEs, Die!
Rut-Busting Content Marketing Examples
MARCH 14, 2016
Laura Petrolino uses three creative and unique content marketing examples to challenge you to "think outside the blog" and get out of your rut. The post Rut-Busting Content Marketing Examples appeared first on Spin Sucks. Communication Content content marketing content marketing examples content strategy laura petrolino unique content visual content
Five Examples of Blogging Voices
MARCH 20, 2012
The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Five Examples of Blogging Voices . These examples of styles, tone, personality, and delivery contribute to blogging voice. Today’s guest post is written by Jayme Soulati. What the heck is voice? Hint 3: Be natural.). Snark. Personal
4 examples of bad email manners
MARCH 17, 2015
Whether it’s the neighbor who mows the lawn at 7 a.m. on a Saturday or the woman who cuts in front of you in the elementary school drop-off line, bad manners are everywhere. The online world is no exception. Last year, I wrote a post about social media etiquette , matching social media errors to Jane Austen characters. As a follow up, here are a few email faux pas. Emails with an assigned urgency.
3 more examples of bad email manners
APRIL 7, 2015
It described four egregiously rude email tactics and asked PR Daily readers to share their own examples. Any other examples to add? Several weeks ago, I wrote a blog post on bad email manners. Here are some of those responses: The fake forward. Lately I''ve been receiving emails disguised as forwarded messages (from PR publications no less). The forward with no explanation. PR Daily.
Consider your audience when giving examples
The Stalwart Blog
FEBRUARY 4, 2015
One of the biggest lessons I’ve learned over the years is the importance of considering your audience when providing examples. The point is, if you’re talking to a younger audience, it’s probably best to stay away from examples they won’t understand and vice versa. Sometimes it’s comical when this happens. However, the reverse has happened too.
Digital Ethnography for PR, Part 4: Example Study
SEPTEMBER 26, 2016
We know, for example, that they are there to work remotely or study, but we don’t know whether or not they successfully did so. cta] The post Digital Ethnography for PR, Part 4: Example Study appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. From Concept to Reality. Begin with Spradley. Actors : the people involved in the study. Studying.
5 Examples of Insta-Creativity
JUNE 16, 2015
” The post 5 Examples of Insta-Creativity appeared first on prTini Time online needs to be time well spent. Once you nail the basics of a social network, how can you add some sizzle to ensure your content compels people to take action, expands your network, and stands apart amidst a sea of mediocrity? On Instagram, think beyond the obvious photo/video uploads. Check
The importance of having a media policy [example]
Public Relations Sydney
AUGUST 11, 2014
The following is an example of a media policy which you can use for your business. Example media policy. By following our example media policy, you can build relationships with journalists and the media that will benefit your business and support the growth of your company in the long term. You can develop a strategy for the interview. What publication are you calling from?
Instagram for PR Success: 40+ Examples, Ideas, Tips and Tools
SEPTEMBER 10, 2015
recently spoke at FPRA’s Annual Conference, sharing 40+ examples, ideas, tips and tools to help brands take a fresh approach to Instagram. Additional reading/resources: 5 examples of Insta-creativity. The post Instagram for PR Success: 40+ Examples, Ideas, Tips and Tools appeared first on prTini. I love Instagram. Why do people follow brands on Instagram?
2 examples of fighting back against false media stories
JANUARY 22, 2015
Example 1: North Carolina governor attacks the press. Example 2: Walmart Responds to The New York Times. In The Media Training Bible , I included a lesson called “ Three Things To Do When You’re Falsely Accused.” Last month, North Carolina Gov. The AP stands by its reporting.). That type of rhetoric isn’t particularly unusual. Name them. Not one “expert” was named.
3 examples of images in promoting health care causes
NOVEMBER 15, 2016
It’s all about images. Pictures, that is. Corporations and nonprofits alike are tapping into the surge of visual content marketing with intriguing ideas. Consider Johnson and Johnson’s “Donate a Photo” collaboration with the American Academy of Pediatricians. According to the campaign website : J&J is supporting the AAP Friends of Children Fund via the cause marketing program, Donate A Photo.
Leadership Skills and Being an Introvert
DECEMBER 29, 2014
Lead By Example : There’s nothing worse than the guy who tells everyone how to act and what to do, then turns around, grabs a coffee, and puts his feet up on his desk. entrepreneur Leadership confidence how to be a leader introvert lead by example leadership for introverts management By Lindsay Bell I know the entire Internet and beyond is sick to death of reading about introverts.
6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling
AUGUST 26, 2015
Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video. The New York Times Digital Archives.
“The Big Short” Shows the Power of Storytelling in Communicating Complexity
FEBRUARY 21, 2016
Advanced Storytelling Business Communications Guest Posts Storytelling Examples Storytelling Techniques business communications comms lessons from Big Short communicating complexity complexity in communications Silicon Valley storytelling technique storytelling techniques strategy communication tech industry The Big Shortjust had never met him or spoke to him.
The misunderstood case of “brand voice” in social media
JULY 23, 2015
However, it does appear to be a myth under which many people are operating (the recent Chevy product launch seems to be a perfect example). For example, I think Tiffany & Co. Case Studies Online marketing strategy brand voice case study brand voice examples social brand voiceDiGiornia Pizza. Red Bull. Taco Bell. As I continued to dig in, I noticed a striking trend. Elegant.
7 ways companies are (already) using Instagram ads
OCTOBER 27, 2015
So, I thought I’d actively look in my feed for examples of how brands are using Instagram ads so far. Tools instagram ads best practices instagram ads examplesInstagram users noticed a distinct change in their feeds as of late. More ads. Like a LOT more ads. Earlier this year, I’d be lucky if I saw a single ad in one sessions of scrolling on Instagram. At least.
4 examples of segmented health care marketing
DECEMBER 12, 2016
Here are four examples of health care communicators who have each focused on a specific population: 1. If you’re casting a wide PR net to reach your audience, it may be time to rethink your strategy. narrow approach within your community can bring greater engagement, especially on social media. The U.S. college campuses. WHITE PAPER: The 10 best ways to use mobile to engage employees.]. 2.
Creating a Company Video That Actually Tells a Story
AUGUST 30, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. On a charitable day, I would characterize most company videos as dreadful. Consider what happens when you go to an event, meet a new person and that person launches into a soliloquy of “me, me and in case you missed it, here’s more about me.” Right. You walk away.
Irish Fans Bring Contrarian Storytelling to the Euro Cup
JUNE 27, 2016
Anecdotes Humanity Miscellaneous Storytelling Examples Storytelling Techniques clever songs by Irish football fans clever songs by irish soccer fans Euro Cup Irish soccer fans levity as storytelling technique levity in storytelling storytelling storytelling at the euro cup 2016 storytelling examples storytelling in videosTechniques For Effective Business Communications.
Social media press release examples
JUNE 16, 2016
In this comprehensive post you’ll find examples of social media press releases, a practical guide, and a free template to get started. Take a look at this example social media press release. And these social media press release examples might also inspire you: Company press release. We hope you like the examples at the top of the page. Let’s start with the basics.
The Top 10 Storytelling Posts for 2016
DECEMBER 12, 2016
Best-of-the-year Posts Business Communications Communications Industry 2016 storytelling posts business communications business storytelling business writing conversational language history of the news release infographic journalism native advertising news release owned media sponsored content storytelling examples storytelling postsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016.
The “F Word” in Storytelling and Business
MAY 7, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story. As.more.
Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling
MAY 31, 2016
Business Communications Language Storytelling Examples Storytelling Techniques 500 days of summer business communications business communicators Business Publications creative writing storytelling storytelling exercises storytelling workshopThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
Connecting Anecdotes to Storytelling in Business Communications
OCTOBER 1, 2016
Anecdotes Storytelling Examples Storytelling Techniques anecdotes anecdotes in public relations Bloomberg Business business communications Business Publications new york times npr PR content storytelling in business storytelling techniquesThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day.
Words Can Underpin Visual Storytelling. Let Me Explain.
JUNE 12, 2016
Storytelling Examples Storytelling Techniques Visual Storytelling ancedotes business storytelling PR visual storytelling storytelling storytelling techniques typography visual storyelling visual storytelling word visuals words in visual storytellingThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. That’s right. The basis of visual storytelling can come from words. call these “word visuals.” They’re perfect for PR folks who can struggle with bringing a visual dimension to communications. Let Me Explain.
Hillary Clinton, a Cigar and the Power of Storytelling
AUGUST 19, 2015
Basics of Storytelling Storytelling Examples CEO storytelling Monica Lewinsky storytelling storytelling for leaders TED TalkThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Raf Stevens Storytelling is a powerful weapon.
Do the Best Business Storytellers on the Planet Have Shoes?
JANUARY 13, 2016
Business Communications Journalism Storytelling Examples About section of a website business communications business storytellers business storytelling corporate communications corporate storytelling Diginomica storytelling techniquesThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications.
16 Visuals That Added Oomph to the Narrative
DECEMBER 23, 2015
Storytelling Examples Visual Storytelling business storytelling PR professionals storytelling techniques visual storytelling word visualsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m a big believer in visual storytelling. This can be a tough one for PR professionals who come from the world of words. Yet, between assignments overlapping into owned media and the increasing use of mobile devices to access content, visual storytelling takes on greater importance. With this in mind, my blog — which doubles.more.
How five early-adopter brands are using Facebook Live
MAY 19, 2016
Tools Trends facebook live facebook live case studies facebook live examplesAs you probably know by now, Facebook unveiled live video for brand pages earlier this year. Among the earliest adopters were a host of media outlets, Red Bull and Dunkin Donuts (they gave a behind-the-scenes tour of one of their test kitchens–see below). General Electric. What have they done? might shorten it.
10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.”
OCTOBER 4, 2015
Branding Business Communications Digital Storytelling Examples About Us section B2B content B2B storytelling B2B websites business communications storytelling techniques website about usThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every company website features an “About Us” section. Sometimes, it goes by a different name. Our Story. Corporate Overview. Company Info. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick.
Contrast, a Poor Man’s Failure in PR Storytelling
DECEMBER 7, 2015
Business Communications Journalism Storytelling Examples Storytelling Techniques Bloomberg BusinessWeek business storytelling contrast in storytelling failure in storytelling fortune PR storytelling The Atlantic WiredThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. What element is likely to underscore the narrative?
The Anecdote to the Rat Race
NOVEMBER 1, 2015
Guest Posts Storytelling Examples Storytelling Techniques business storytelling Geert Degrande humanity in storytelling interviewing and storytelling leaders and storytelling leadership and storytelling Nico DijkshoornThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After publishing my book “On storytelling, leadership and the power of connection,” I started the project www.hetverhaalvandeleider.be. What encouraged me to do this was an incident at my book’s publication event.
Public Relations Pet Peeves: IRL Examples from a Freelance Journalist
MAY 19, 2016
Category: Flack Me Summary: There are some brilliant public relations professionals, who are such a godsend to work with, that I take all the pins out of my PR voodoo doll, and lie her on a sun lounger with a watermelon martini. Then there are PR pros who inspire me to jam my voodoo doll’s head in the toilet, after an especially nasty poo. This is a memo to those PR professionals. There are minor misdemeanors of course, that fall somewhere in between. Watch out for the following offenses: Misspelling the name of your PR firm
Scientific Study Correlates Storytelling to Gender-specific Outcomes
AUGUST 2, 2016
Storytelling Examples Storytelling Theory Brand Building business communications sonnet storytellers storytelling storytelling fodder storytelling science storytelling theory the wall street journalThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.”
No sex (websites) please, we’re Singaporeans.
NOVEMBER 8, 2015
Business Communications Hoffman Agency PR Storytelling Examples bloomberg tv business communications storytelling techniques Wall Street Journal AsiaThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Given the blog’s quest to serve as an industry resource, it’s rare that a post focus on Agency work. Today is an exception. asked Idran Junadi, an account director in our Singapore office before taking a PR role with Oracle, to write about a campaign because it shows the power of storytelling techniques in.more.
The Best Storytelling Posts for the First Half of 2016 (Part I)
JULY 13, 2016
Basics of Storytelling Best-of-the-year Posts Storytelling Examples best business storytelling posts business communications business storytelling communications 101 native advertising PR Strategy sponsored content storytelling techniquesThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules. Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook.
Revisiting the Martin Luther King, Jr. “I Have A Dream” Speech
JANUARY 17, 2016
Humanity Language Storytelling Examples emotion in storytelling humanity in stortytellling I have a dream speech martin luther king communications martin luther king orator martin luther king storytelling mlk storytelling storytelling in speechesThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The holiday celebrating the life of Martin Luther King, Jr. prompted me to dust off the “I Have Dream” speech. It’s a revealing exercise to read the text of the speech rather than watch and listen to the speech.