Trending Sources

Beware the Google+ Experts

Spin Sucks

The “experts&# are taking advantage of people who feel like they’re going to be left behind if they don’t figure out Google+. As of this writing, it has been 24 days since Google+ launched. If that’s the case, I want their jobs because that means they’ve spent 11 hours, every day, for the past three weeks using Google+. Pay attention to Google+.

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Google News Lab, Algorithms, and Content Creation

Spin Sucks

Introducing Google News Lab. And now Google News Lab has launched, which is billed as, “a new effort at Google to empower innovation at the intersection of technology and media.” It’s been three years since Narrative Science launched and now Google is getting into the space. Go play in the Google News Lab tutorials. By Gini Dietrich.

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Google+: The Social Platform We All Love to Hate

Spin Sucks

Kimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently. The post Google+: The Social Platform We All Love to Hate appeared first on Spin Sucks.

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Should You Rely On Google Alone for Online Visibility?

Spin Sucks

Could you be relying on Google too much for online visibility? The post Should You Rely On Google Alone for Online Visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. appeared first on Spin Sucks. Comments Please forgive me for starting off the comment thread with a.

Six Tips for Using Google+ Now

Spin Sucks

Well, much to my chagrin, I just saw that PRNews is offering  Google+ training for $329. The first thing you want to do is create a Google profile, if you don’t already have one. Go to  Google Profiles , sign into your Gmail account, and click on the edit profile button. Google+ is set up with what they call Circles. This is so disappointing to me. So I give in.

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10 Things to Consider As You Move to Google+

Spin Sucks

Something interesting is happening with Google+. Yes, you need to have Twitter and Facebook and (now) Google+. We don’t know yet what or if Google will be providing businesses, in terms of data on its customers, so best to collect it yourself now. 10 Things to Consider As You Move to Google+ originally appeared on Spin Sucks on July 5, 2011. You have to know this.

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4 Ways to Leverage Google Analytics for PR Measurement

Cision

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. Google Analytics has a handy dandy feature that allows you to insert annotations, or notes, for specific events. Use Annotations.

The Google+ Project Is Here

Spin Sucks

Well, the  Google+ Project is here (sort of – they’re rolling it out slowly to high influencers first) and I don’t know what to make of it. But you can share with people in your Circles or, with your permission, Google will upload them to a private cloud where people with similar interests can view them. Yes, this is their answer to Facebook. Ai yi yi! The Breakdown.

The Future of Google+: Social Network or Search Enhancer?

Spin Sucks

I’ve been thinking a lot about Google+ since they launched their business pages last week. Google+ announced at 1 p.m. Here is what I think is going on: Google has been working with companies, behind the scenes, to build their brand pages and collect followers through search and employees, so at launch the perception is everyone is flocking to Plus.

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What the Heck Is Google+?

Spin Sucks

I’ve spent the past four days in Google+ , trying to figure out if it’s a Facebook killer , a Twitter killer, or just one more social network we have to use. I can say with certainty it’s none of the above, but I haven’t yet figured out what the heck it is. What the Heck Is Google+? Chris Brogan has 10 reasons he thinks it will be a Facebook and Twitter killer.

Google’s Search Algorithm is Like a Soccer Team

Spin Sucks

Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. The post Google’s Search Algorithm is Like a Soccer Team appeared first on Spin Sucks. This algorithm can be explained by comparing it to a soccer team. World Cup

Creating Content Google Loves

AirPR

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco. Industry Insights & Trends content creating content Google Meritus Media PR PR Tech PRTech quality content Sally Falkow search engines

How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!). Google Voice. Google Contacts. Google Docs. YouTube.

Using Google AdWords to Test Your Messaging

Spin Sucks

The blog post discusses how to use Google AdWords to test your messaging before you go to your customers and prospects with it. While a huge advocate of the many free Google tools available, I’m not a Google AdWords fan, unless it’s tied specifically to search engine marketing and landing pages that create a call-to-action to generate qualified leads. Mars, Inc.

Google+ Changes Reinforce Importance of Owned Media

Rock the Status Quo

Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014). Why it is so important Google Plus, Instagram, YouTube, Facebook, Twitter, Pinterest – all of these social media platforms belong to someone else.

Analyzing Google Analytics: The Best Features for PR Professionals

Media Bullseye

To ensure your PR tactics are succeeding in all the right ways, utilize Google Analytics to measure the effectiveness and outcomes of PR efforts. Google Analytics functions as a measurement program that utilizes data collection and reporting features to track activity on webpages. Measure the Strength of PR Relationships    . Measure Types of Relationships.

Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Google Trends. Google Correlate.

Get Twitter Follow and Google +1

Spin Sucks

It may not come as a big surprise to you that Google is trying to beat Facebook. And it’s been a big week for both with  Google +1 and Twitter follow launching. Likewise a person can like your website or blog, just like they would for Facebook, but this time it hits their Google profile. You’ll want to make sure you’re logged into Google. Viola!

Google Search Plus Your World: The Debate

Spin Sucks

Today’s guest post is written by Molli Megasko. I’m sure you’re as overwhelmed as I am with all Google+ search and looming FTC investigation stuff, but as marketers, it’s our jobs to stay on top of what is happening and how it can affect our clients or our companies. Fairness for Company Brands Not On Google+. Privacy for the Google+ User. My Take.

Little-known facts about Google

PR Daily

You probably didn''t know Google''s original name was Backrub. That''s just the beginning of the interesting facts about Google this infographic by WhoIsHostingThis? The first Google Doodle was an out-of-office message. Google''s homepage is simply designed because when Page and Brin launched the site, they didn''t know enough about HTML to dress up the homepage.

Airtime Rivals Skype and Google Hangouts

Spin Sucks

This time with a video chat service that is said to rival Skype and Google Hangouts. I’m not sure it’s better than either of those services, but it’s Justin Timberlake’s alter ego so we have to talk about it, right?! Social Media Video airtime google hangouts sean parker shawn fanning skype video chat video conferencingThe Airtime Story. think not).

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Google +1 and the Future of Search

Spin Sucks

At face value, the new  Google +1 seems like their latest foray into the world of “social” but it’s really much more than that. The +1 button is an incredibly important play for Google, one that will help build the future of their algorithm if widely adopted by Internet users. threat to the Google juggernaut in terms of the search game is Bing. Google +1.

Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions. Take our quiz and find out!

Cross-Domain Tracking In Google Analytics

Spin Sucks

Google analytics   offers a wealth of tools for tracking website performance. You’re in luck, Google has a powerful data tracking app for this. Luckily, Google analytics offers tools for treating a visitor who clicks from your website to a third-party system on another domain as a single visit. This will allow Google to track domain-to-domain traffic as a single visit.

Some Google Changes and Google Plus Tips

Waxing UnLyrical

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. But it is safe to say Google Plus will rank for you if you have enough content. This is true.

How Indian Politicians are Using Google+ Hangouts

Waxing UnLyrical

But Google has completely changed the way we “hang out” with our near and dear ones. With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country. Image:  SatishAcharya  via Google,  CC 3.0.

Is this the end for Google+?

Shift Communications

In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. Google+ did exactly what it was meant to do.

Google Hangs Up on Popups and Hangouts [UML]

Sword and the Script

Few companies have ushered in the error of online influence like Google. Google influences online marketing.  It shapes publishers. Google has done and continues to do interesting things.  And so Google is the theme for this week’s Unscripted Marketing links. Below are three carefully vetted articles worthy of your perusal. 1) Google’s War on Popup Ads.

Beginners guide to google analytics for PR Teams

The Resolution Blog

So many PR measurement gurus talk about the benefits of Google Analytics. Let’s start with the basics: See if your online coverage drove traffic: Fire up Google Analytics for your site or client you’re working on. Cmon Google. They decide to dwell on it a few days then come back to the website via a Google search. Or not. If you don’t have one. Bingo.

Content and Links – Google’s Top Ranking Factors

The Proactive Report

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. The results showed that relevant inbound links are an almost perfect correlation to high rankings in Google. Online PR google online PR SEO web content strategyWatch this video. Who knew?

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

And I’m not the only one who thinks so, Google thinks so as well. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. Google provides you with a tool to check, simply click here and enter in your website URL. It involves your website. Tweet this!) Good optimization is important in a crisis.

How Disney, Google & Snapchat Are Changing The Game For Native Ads

Cision

Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications. Google has welcomed that by helping Disney create a Chrome Extension application that rebrands Google Translate, Gmail, Maps and YouTube with Star Wars promotions for anyone who installs the extension. Co-promotion of unknown value.

How To Use Google Analytics for Same-Day Content Promotion

Shift Communications

You can have that, and you only need Google Analytics(tm) and an alarm clock to do it. Open up Google Analytics. Go to your general audience overview in the regular Google Analytics reporting. Set the time frame in Google Analytics to today, then go to Acquisition > Source/Medium. Will a blog post go viral? Is a tweet less or more likely to work? Strategy. Remember this!

3 branding insights from Google's logo change

PR Daily

Google, the company that has become the key to information's front door, has changed its logo a few weeks after it introduced a major restructuring through their new parent company, Alphabet. Google’s new font, known as “Product Sans,” is the same used for Alphabet. It’s truly amazing to consider what Google has accomplished over the past 17 years. A new era, a new logo.

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update.  Q2:  Google has another mobile search update scheduled for May.  And since Google has almost 70% of all search traffic it might be a smart move to pay attention to what they say and do. :).

Friday Wrap #176: Google gets podcasting, RBS gets Facebook at Work, marketers get Moments

Holtz Communication + Technology

Google Play Music will offer access to podcasts —I hope you’re a listener to at least one of the shows on the FIR Podcast Network. Google Play Music will offer a variety of podcasts through its interface. The takeaway: Google’s move is clear evidence of podcasting’s surging popularity. And yes, I’ve already listed For Immediate Release.) Read more.

As Google Authorship Ends, Finger Pointing Begins

Sword and the Script

Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement. Google is the web. Google Authorship ends and so it is. It’s not optional.

Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. In other words, someone is kidnapping your traffic on its way to Google Analytics. Google is working on a solution.

3 Google Analytics Issues to Correct for Better Data

Shift Communications

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. I’m going to cover three Google Analytics issues that come up regularly in our work for clients that everyone should address. It’s Fighting Referrer Spam.

PR and the Google Customer Journey to Online Purchase

Shift Communications

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. Google’s starting model tells us a little about an industry, but won’t help us improve a business. Download your copy now! Chel Wolverton.

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