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The Four Most Important Things B2B Marketing Must Share with Sales

Spin Sucks

We're used to sales and marketing not "speaking" to each other. What would happen if sales and marketing work closely together? The post The Four Most Important Things B2B Marketing Must Share with Sales appeared first on Spin Sucks. We're used to these two departments working independently, without one knowing what the other does. What if we change that?

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Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

Why Content Marketing Fails

Spin Sucks

Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.

The Problem with Marketing Automation

Spin Sucks

Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. The post The Problem with Marketing Automation appeared first on Spin Sucks.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

Three Myths and Facts About Using Data in B2B Marketing

Spin Sucks

There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects. Bob Murphy looks to dispel some common myths about the uses and misuses of data in B2B marketing.

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Tips to Help a One-Person Marketing Team Succeed

Spin Sucks

How can a one-person marketing team succeed with all there is to do? Kara Vanskike shares a few tips to make any marketer's life easier. The post Tips to Help a One-Person Marketing Team Succeed appeared first on Spin Sucks.

Looking Back at Weird 90s Marketing

Spin Sucks

With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing. The post Looking Back at Weird 90s Marketing appeared first on Spin Sucks.

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Join my email list to receive a curated collection of the most under appreciated marketing stories of the week and useful insights every Thursday! . 2017 Marketing & Social Media Trends. Content Marketing & Curation. Email Marketing. Facebook Marketing. Integrated Marketing. Mobile Marketing. Multicultural Marketing. Product Marketing.

Why Modern Marketers Need Flexible Budgets

Spin Sucks

Brock Stechman, the co-founder of DivvyHQ, explains why flexible budgets are a necessity for marketers. He outlines six tips for marketers to use to effectively prioritize and examine their budgets in order to maximize their success. The post Why Modern Marketers Need Flexible Budgets appeared first on Spin Sucks.

How to Leverage Your Social Media Marketing with Videos

Spin Sucks

Should you include videos in your social media marketing? The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. Related Stories A PR Pro’s Guide to Facebook News and New Features Why and How to Add Videos to Your Marketing Mix Gin and Topics: Tom Cruise is Still Hot. And if so why? Wistia youtube

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Six Surefire Ways to Grow Your Business Using Text Marketing

Spin Sucks

However, many people don't seem to realize the power of text marketing. Sophorn Chhay shares ways to use text marketing to grow your business. The post Six Surefire Ways to Grow Your Business Using Text Marketing appeared first on Spin Sucks. Texting is not a new concept. Did you know 95 percent of all text messages are read within three minutes of being delivered?

The Long, Lost Baby Boomers In Marketing

Spin Sucks

And right now everybody is aiming their marketing guns at the Millennials. But Diana Beyer says there is a group of people often ignored by marketers, and this is your chance to disrupt the industry. The post The Long, Lost Baby Boomers In Marketing appeared first on Spin Sucks. If you find yourself targeting the same crowd as everybody else, you’re probably losing out.

Content Marketing: Four Changes for 2017

Spin Sucks

Do you know what content marketing success looks like in 2017? The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks. Related Stories Develop a More Engaging Content Strategy with Influencers Three Content Approaches that Dominate SEO Five Ways Content Marketing and SEO Can Work Together. Do you have a documented content creation process?

Customer-Focused Content Marketing Strategy

Spin Sucks

By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on  Content Shock. Content Marketing Strategy: The Devil is in the Details. Education is Key in Effective Content Marketing Strategy. By Sue Duris.

Content Marketing Survey Shows Marketers Still Behind in Metrics

Spin Sucks

The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.

Seven Brutal Truths About Digital Marketing Trends

Spin Sucks

Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Here is what you should pay attention to this year, even if it's not on your list. Six Powerful Tips to Increase Online Engagement.

Become a Content Marketing Fox

Spin Sucks

By  Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.

Where Does an Ultra Cool Content Marketer Go for Work?

Spin Sucks

As a content marketer in 2016, the world is your oyster. Amanda Wilks looks at types of jobs available for content marketers. The post Where Does an Ultra Cool Content Marketer Go for Work? Related Stories The Hottest Trends In Digital Marketing Automation Five Ways Content Marketing and SEO Can Work Together The Five Elements to Include in a Content Marketing Strategy.

The Importance of Music In Marketing Campaigns

Spin Sucks

Music in marketing has the power to move an audience in ways other mediums can’t. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Related Stories Experiential Marketing Needs to Get Social How to Stay on Top of Online Marketing While Traveling A New Brand: Seven Things to Consider Now. Eddie Newquist has more.

Five Reasons You’ll Fail at Marketing to Millennials

Spin Sucks

It's the latest buzz word and everyone wants to figure out their Millennial marketing plan. Chris Turner says there are five reasons you will fail marketing to Millennials. The post Five Reasons You’ll Fail at Marketing to Millennials appeared first on Spin Sucks. Are Millennials your target audience? But it may not work.

Marketing is Dead?

Spin Sucks

Marketing is Dead? In a  Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. But it certainly doesn’t mean marketing is dead. Notice the traditional and new marketing tactics in that list?

The Inseparability of Content Marketing and Social Media

Spin Sucks

While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks. Marcus Jensen comes with five tips to help you spread the word about your content.

The Reddit Marketing Guide

Spin Sucks

By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. That said, many PR pros and marketers are quick to dismiss Reddit as a viable outlet because of their own preconceived notions, or due to horror stories they have heard. This will be the beginning to your Reddit marketing. So meta, I know.

5 Predictions for Influencer Marketing in 2016

Onalytica

Influencer marketing now makes up a significant part of marketing budgets and according to a report by  Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016.  84% of marketing professionals worldwide have plans to start influencer marketing in 2016, and those who are already doing it have plans to prioritize it even more according to Schlesinger Associates. The

Content Marketing isn’t Just for Marketers Anymore

Spin Sucks

Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. The post Content Marketing isn’t Just for Marketers Anymore appeared first on Spin Sucks. Daniel Glickman shows you why it is important.

Thanksgiving Marketing Statistics You’ll Gobble About

Spin Sucks

What I can do is provide you with some fun-filled Thanksgiving marketing facts to help pass your time with friends and family while celebrating this holiday weekend. How to Use the Thanksgiving Marketing Facts. Thanksgiving Marketing Turkey Talk. Obviously no discussion of Thanksgiving marketing would be complete without talk of Black Friday. By Laura Petrolino.

Why Marketers Should ???? Emoji Speak

Spin Sucks

Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy. The post Why Marketers Should The corporate world needs to keep pace with the changing communication trends. Emojis are big part of today's communications.

Content Marketing Most Certainly is Not Dead

Spin Sucks

Content marketing is dead! Content marketing doesn't work! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. by Danny Brown Related Stories To Have a Content Marketing Strategy or Not…That is the Question Checking Out VR Content The Future of Content Marketing is Now. We have content shock!

4 Questions to Kickstart Your Influencer Marketing

Cision

To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. During their Influence by the Numbers: The Science Behind Influencer Marketing webinar, they explored targeting and outreach best practices, the difference between paid and owned strategies and the best measurement practices to prove success.

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Effective Marketing from Bob the House

Spin Sucks

But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing.  A House that Tweets I met Bob on Twitter one day last week. Bob is also hilarious, and the man behind the moniker is a very clever marketer. Often, what happens in an industry is a certain marketing trend will become popular, say SEO or webinars. My friend.

Does Account Based Marketing Live Up to the Hype?

Spin Sucks

For a lot of Business to Business (B2B) companies, especially those who specialize in enterprise accounts, it’s impossible to research the latest marketing trends without unearthing a lot of resources about Account Based Marketing (ABM). Matt Benati looks at what ABM is and how you can add it to your marketing strategy. The post Does Account Based Marketing Live Up to the Hype?

Why and How You Should Analyze Email Marketing Auto-Replies

Spin Sucks

Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck. The post Why and How You Should Analyze Email Marketing Auto-Replies appeared first on Spin Sucks. Comments Comments Related Stories Does Account Based Marketing Live Up to the Hype?

A Holiday Guide for the Content Marketer

Spin Sucks

As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. By Cosette Jarrett.

Marketing 5.0: A Marketing Renaissance (Part 1 of 3)

iQ media

Kye Strance, President and COO of iQ media, discusses the convergence of PR, marketing, and advertising and why TV attribution is the next frontier for these disciplines. media intelligence marketing pr insights tv attribution prsa last clickFilmed at the PRSA International Conference on November 9, 2015.

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Five Ways Content Marketing and SEO Can Work Together

Spin Sucks

When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Rick Riddle looks at ways to do that.

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The Future of Content Marketing is Now

Spin Sucks

By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Vision.

Four Secrets of Successful Hashtag Marketing

Spin Sucks

By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.

Five Best Practices for Start-Up Content Marketing

Spin Sucks

By Cristian Rennella It’s been nearly eight years since elMejorTrato  launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.

11 Content Marketing Mistakes to Avoid

Cision

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. I’ll caveat that by saying that each tip needs to be specific, applicable to most and correctable.