Media Relations is Not about the Pitch—it’s about WHO You Pitch
SEPTEMBER 13, 2016
You spend weeks crafting the perfect pitch, but if you send it to the wrong reporter, no one will ever see it. The post Media Relations is Not about the Pitch—it’s about WHO You Pitch appeared first on Spin Sucks. Michelle Garrett explains what you should do instead. Comments Thank you so much, Dawn! Yes, re: relationships–and once they. It proves that you can't get.
The Value of a PR Pitch According to 1,300 Publishers
DECEMBER 29, 2016
Ashley Carlisle demystifies some burning questions concerning the value of your PR pitch, and shares tips on how to make it more valuable. The post The Value of a PR Pitch According to 1,300 Publishers appeared first on Spin Sucks. Related Stories Is the Media Ignoring Your Email Pitches?
Are the Media Ignoring Your Email Pitches?
AUGUST 23, 2016
Frustrated that media influencers don’t respond to your email pitches? The post Are the Media Ignoring Your Email Pitches? Clueless as to whether they even OPEN them? Michael Smart has a solution for you. appeared first on Spin Sucks. Comments Scrambles to in-box to find the magic subject line
5 Tips to a Successful PR Pitch
NOVEMBER 11, 2015
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to firstname.lastname@example.org. Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are. Best Practices Featured pitching journalists pitching tips
5 Ways to Get Reporters to Respond to Pitches
FEBRUARY 29, 2016
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Pitch interesting content. Customize your pitches. Bulk up your news.
Pitching Tech Trends with CRN Managing Editor Phil Harvey
OCTOBER 14, 2016
In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? Sure. I try to be easy to find and contact so if social pitching works for you, have at it. Best Practices Featured CRN Magazines Phil Harvey pitching tipsHarvey’s career started in the U.S. Honest.
Ditch These 3 Social Pitching Tips Immediately
JANUARY 8, 2016
But do your pitching tactics reflect this shift? Avoid making the following three social media pitching mistakes…and get advice on what to do instead: 1. Instead of targeting every journalist you follow on Twitter in a spray and pray method, turn to a media database , such as Cision’s, to check if social media is even their preferred pitching medium. Long-Winded Messages.
5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier
OCTOBER 7, 2015
Here’s what journalists want to know that you need to include in your pitch. 1. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch. 5. Best Practices Featured media pitching pitching tipsTo that end, minimize back-and-forth emailing with questions and get them answered in one.
5 Tips to Pitching Success – When PR Stands for “Personal” Relations
MARCH 25, 2015
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. With people pitching me to guest post on PR Expanded , for me to cover their news, or to have their clients appear on my show, Women Worldwide , it’s great to share my thoughts having experienced both sides of the pitching process.
Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age
DECEMBER 8, 2015
Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request. IR/PR ad age jessica wohl media pitching PR pitching pr-insights[By Alex Hoag]. Click To Tweet.
Pitching’s New Rules: Q&A With Michael Smart
FEBRUARY 17, 2016
But if you don’t approach pitching with the right mindset or media database , reporters will continue to give you the cold shoulder. Get in on pitching coach Michael Smart’s secrets! At At his “ The New Rules of Media Pitching ” webinar, on Wednesday, February 24 at 2 p.m. Best Practices Featured pitching tipsDo you think this is still the case?
PR 101: How to Pitch The New York Times
JANUARY 22, 2016
Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. 1. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. Email pitches with discretion.
7 Pitching Tips For Better Tech PR
ImPRessions - Crenshaw Communications
JUNE 28, 2016
Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined. Learn the coverage and beats. And all tech media are not the same.
Example of a Stellar Media Pitch
Rock the Status Quo
MARCH 26, 2015
Rock The Pitch #13 This critique has nothing to do with bad luck. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine. THE PITCH It’s impressive. Bravo, Manuela – stellar job on this pitch!! Rock The Pitch It’s ALL GOOD, baby!!
What to Include in Your Email Pitch to Reporters
OCTOBER 5, 2015
But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. For PR professionals, a clear, concise subject line is key to getting reporters to open and read your pitch. Period.
Use the Animated PESO Model in New Business Pitches
MARCH 24, 2016
Gabriel Dabi-Schwebel developed an animated PESO model, and is here to share how the idea came about and how you can use it. Read it all here
Buzzwords to Avoid When Pitching ANYONE
NOVEMBER 11, 2016
Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much. Why: Avoid anything that overhypes in your pitches. Don’t say: Platform. Stephanie Siano.
How to Pitch a Story Like a Pro and Get Results Every Time
JUNE 14, 2012
Is it because you’re too busy “pitching” to read anything about your industry? Perhaps Are you so busy following up with the 10,000 spam emails you send to journalists that you just don’t have time to actually learn how much more effective pitching would be if you built relationships? Lisa Gerber , how many pitches do you delete every day? Stop it now.
Elevator Pitch or Twitter Pitch?
JULY 10, 2013
We love following up with them after pitching an interview/story idea. said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. “Now that we have social media, how about replacing that with a Twitter pitch?”
Free Tip Sheet! How to Score Coverage By Pitching on Social
DECEMBER 10, 2015
With our latest “ 11 Tips for Pitching Reporters on Social Media ” tip sheet, you’ll also learn how to stand out with personalized pitches, adhere to proper follow-up etiquette and send signs of appreciation once your pitch makes the cut. Here’s a preview of the advice you’ll find in our social media pitching tip sheet: 1. You must take time to build rapport.
4 Steps to Pitching a Journalist
JANUARY 27, 2016
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. Step 3: Make the Pitch at the Right Time. Your pitch letter should: Lead with the benefit for their readers, not features of your brand. Best Practices Featured pitchingYou research them.
Free Tip Sheet! Help Yourself Out with These Pitching Practices
SEPTEMBER 29, 2015
If you aren’t already signed up for Help A Reporter Out (HARO), you’re missing a ton of opportunities to pitch top-notch journalists and reporters. How will you know what to include in your pitch when reporters request different information in their source requests? Stand out in the crowd with customized pitches. Want to know all eleven pitching tips? and 5:35 p.m.
Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros
Rock the Status Quo
MAY 4, 2015
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Sadly, it’s rare to get a pitch that is specific, interesting and relevant, but I think it’s less about PR pros and more about WHO ELSE sends pitches.
Real Talk About PR Pitches
OCTOBER 19, 2015
Real Talk About PR Pitches. The post Real Talk About PR Pitches appeared first on Spin Sucks. By Colleen T. Reese. Because, why would anyone follow the meticulously crafted talking points or important documents you’ve prepared? Maybe I’m using the royal “we” a bit too liberally. Remember the “content is king” mantra? That’s your wheelhouse.
#CreativePR: Get Out of the Media-pitching Mindset
MARCH 1, 2016
When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” If we’ve done our homework, we know who those key people are and what interests them. In other words, you don’t pitch. IR/PR creativePR media pitching PR
How to Pitch Better Brand Stories
JUNE 9, 2016
So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. If you really want to stand out, include relevant video in your pitch and subject line. It also shows you went above and beyond to send a pitch. Now, that is a story.
Using Twitter to Pitch Reporters: What You Need to Know
FEBRUARY 9, 2016
Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read. If you want to pitch on Twitter, your personal brand matters. Send over your pitch. Use your best judgement when it comes to sending your pitch.
Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel
SEPTEMBER 23, 2016
How do you prefer to receive pitches? Email is best, as I’m not currently covering urgent/breaking news for any of my outlets. I do actually read each of the pitches, even though I can’t respond to all of them. especially prefer story pitches where an end user of the technology (i.e. For one of the outlets I contribute to, Channel Partners Online, pitches need to include a channel angle, but a technology end user is optional. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. Anne R.
How to Pitch Social Influencers
NOVEMBER 24, 2015
Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. You now have a different, more exciting challenge. Why should your company or agency use social influencers and native content in your PR strategy? Changing Habits. TV viewerships is down 17 percent among millennials ( Nielsen ). However, they are not viewing less content. They are migrating to different sources. It’s simple. Get specific.
Fighting Back Against Passive PR Pitches
AUGUST 19, 2015
Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. It’s rough stuff […].
Journalists Aren’t Reading Your Pitches; What You Can Do About It
JANUARY 19, 2017
the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. Thought Leadership Engagement influencers journalists pitches readingIf only it were that simple!
Earned Media: Three Steps to a Killer Pitch
JANUARY 15, 2015
Let me tell you the story of my own little earned media Christmas miracle. I’ll outline the strategy behind my choices, a nd how I played each of the three steps in the pitching process to land a client a TV news profile on Christmas Eve. But, in the case of earned media, and the incessant pitches that assignment editors receive daily, it’s true. By Lindsay Bell. Wrong.
Answering ‘Why Now?’ The Best PR Pitch Is a Timely One
JUNE 6, 2016
Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Responses included qualities such as relevance, personalization and brevity, but one of the key themes that emerged was the importance of making sure your pitch is timely and on topic. . Best Practices Featured pitching tipsWhy now?”
USA Today’s Tips for Pitching to Get News Coverage
JUNE 10, 2015
Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Q: What’s the biggest thing you need from PR pros? Once you’ve established that, then pitch a reporter, he continues. Q: One mistake PR professionals make is bombarding reporters with press releases. The worst pitches are those that are pushy or ignorant. Featured Influencers HARO pitching USA Today
Rock The Pitch #10: PR Pros From The Journalist’s Viewpoint
Rock the Status Quo
NOVEMBER 3, 2014
Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. The very same dogged persistence that makes the video funny isn’t so amusing when you are on the opposite end of a relentlessly bad pitch that completely wastes your time. This might be why. Expertise matters.
Does Your Pitch Pass the Test?
JANUARY 22, 2016
I’ve said it before and I’ll say it again: A solid pitch trumps a lukewarm relationship. Anyone can throw together a generic pitch, send it to a handful of reporters and see what happens. This “blanket” approach to pitching doesn’t fly at Geben. Instead, we customize and personalize every pitch that leaves our inboxes. The post Does Your Pitch Pass the Test?
How to Build Rapport and Pitch Media Using Twitter
JULY 1, 2015
Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. Some reporters also aren’t on Twitter or don’t like to be pitched on Twitter, so you’ll want to find that out as well. Go for it!
Effective Ways to Respond to Bad PR Pitches
NOVEMBER 3, 2011
She asks: In light of recent examples of bad pitches and the potential havoc created by how a publisher/author/blogger might respond, what is the most effective way to respond to a bad PR pitch? Effective Ways to Respond to Bad PR Pitches originally appeared on Spin Sucks on November 3, 2011. I can hear the wind blowing outside and it sounds like it’s really cold.
Pitching Food Content with Saveur Digital Editor Dan Dao
SEPTEMBER 30, 2016
We’ve got tips from Dao on what and how to pitch tasty treats and stories. How do you prefer to receive pitches? Followups and calls will be made if there’s interest, but I should be able to tell what your pitch is within seconds of opening your initial email. It’s also very apparent when someone is pitching something they don’t understand or care about. Don’t just send your pitches and then disappear once we show interest — you should be seeing pitches from beginning to end if you want the placement. also write for Liquor.com.
What is Data-Driven PR, Part 8: Crafting the Pitch
JANUARY 23, 2017
Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. Why will they care – will our pitch help them to save money? Pitching.